All you need to know about Sport Sponsorship
July 20, 2017
In a world of co-creation and cooperation, why do 57% of the Sponsorship Managers ask exclusivity? The ‘Sponsorship 360 for a Changing World’ program aims to provide students with an […]
Sport Marketing
Esports: Sport or Business?
January 27, 2017
The sports industry joins the esports fever to reach the digital generation and expand its business To what extent esports, or electronic sports, can be considered a sport remains a […]
Smart Stadiums: If you cannot beat your enemy, team up with him
December 30, 2016
Improving the fan experience by giving them access to new technologies to combat their threat is the key to smart stadiums, the venues of the future A study by telecom […]
Johan Cruyff Institute in Chile to talk about sport marketing
October 20, 2016
The Johan Cruyff Institute participated in the Euro-Latam Sport Marketing Summit in Santiago de Chile with a talk by Edgar Merino on personal branding The Johan Cruyff Institute contributed its experience in […]
Life beyond the hashtag
October 14, 2016
La Liga, FC Barcelona, Atletico Madrid, Juventus and the Cleveland Cavaliers are using Blinkfire’s software to measure their engagement in images and videos on social networks An image has the […]
Olyseum, all sport condensed into one app
September 30, 2016
Olyseum, with Iniesta, Puyol and De la Peña as promoters, is already the most downloaded sports app in 6 countries in its first week of release Social networks, mobile apps […]
Over 2000 students follow Richard Denton and Pep Guardiola’s classes
September 28, 2016
The free online course on sport sponsorship offered by the Johan Cruyff Institute and GlobalSportsJobs has exceeded 2,000 enrollments in the first two editions and will remain active until December […]
UnderArmour bursts into the Games in Rio and triumphs with Michael Phelps
September 2, 2016
UnderArmour says goodbye to the legend Michael Phelps in Rio with the promotional video #RuleYourself, a campaign that refers to changes in the #Rule40 of the Olympic Charter and reinforces […]
Finance, Format and Fans
August 19, 2016
Richard Denton, professor of the Johan Cruyff Institute, analyzes major events to see if the fans and the competition managers share the same interests The day after EURO 2016 finished […]
