February 23, 2018
Clubs and sports organizations are displacing the media as the broadcasters of their content and are learning how to reach an increasingly global audience through social networks without the need […]
February 10, 2017
The internet of things and new technologies offer sponsorship professionals new platforms to exploit their investment, increase brand presence and connect with a target audience in search of new experiences
January 27, 2017
The sports industry joins the esports fever to reach the digital generation and expand its business To what extent esports, or electronic sports, can be considered a sport remains a […]
December 30, 2016
Improving the fan experience by giving them access to new technologies to combat their threat is the key to smart stadiums, the venues of the future A study by telecom […]
October 20, 2016
The Johan Cruyff Institute participated in the Euro-Latam Sport Marketing Summit in Santiago de Chile with a talk by Edgar Merino on personal branding The Johan Cruyff Institute contributed its experience in […]
October 14, 2016
La Liga, FC Barcelona, Atletico Madrid, Juventus and the Cleveland Cavaliers are using Blinkfire’s software to measure their engagement in images and videos on social networks An image has the […]
September 30, 2016
Olyseum, with Iniesta, Puyol and De la Peña as promoters, is already the most downloaded sports app in 6 countries in its first week of release Social networks, mobile apps […]
September 28, 2016
The free online course on sport sponsorship offered by the Johan Cruyff Institute and GlobalSportsJobs has exceeded 2,000 enrollments in the first two editions and will remain active until December […]
September 2, 2016
UnderArmour says goodbye to the legend Michael Phelps in Rio with the promotional video #RuleYourself, a campaign that refers to changes in the #Rule40 of the Olympic Charter and reinforces […]
