Johan Cruyff Institute celebrates the graduation of a new generation of students from Amsterdam, Barcelona (both on-campus and online) and Sweden, collectively evoking the memory of the figure and legacy of Johan Cruyff
A new generation of future leaders of the sports industry enjoyed the Johan Cruyff Institute graduation ceremonies that ended a 2018-19 academic year with many reasons to celebrate. The memory of Johan Cruyff was present at the various events held in Amsterdam, Barcelona (where the online student community also joined) and Sweden. And the testimony of students, representatives of the institution and academic partners reflected a sincere gratitude and recognition of the legacy of Johan Cruyff.
Not in vain, this academic year marks 20 years since the establishment of Johan Cruyff Institute, a date that the general manager, Marïel Koerhuis, proudly recalled in front of the students of the Barcelona on-campus, blended and online programs gathered in the splendid Museu Marítim, where Johan Cruyff’s wife and companion for 50 years, Danny Cruyff, was also present. Around 350 people attended the ceremony in Barcelona to join students of 17 different nationalities collecting their diplomas.
“In 1999, our founder, Johan Cruyff, had a dream and a strong desire to change the world. Johan had a vision, accepted the challenge and decided to challenge the educational world. He surrounded himself with the best talent, allied himself with other academic institutions and confronted the world he knew, creating Johan Cruyff Institute. Johan wanted to educate athletes so that they could offer the best of themselves to sport and society. That is his legacy and the reason that led him to create our institution. And it’s something we’ll never forget,” said Mariël.
At the graduation ceremony in Amsterdam, held at Johan Cruyff ArenA, the Ajax stadium, and presented by the former student and Dutch judoka Edith Bosch, the general manager of Johan Cruyff Institute also highlighted the growth of the institution. “Johan’s effort has been a success. Johan Cruyff Institute has been growing for 20 years, from its beginnings with only two members of staff, few programs (none of them online) and a very modest income, until becoming what we are now. We feel that we are restarting with our commitment, now motivated by the legacy of Johan Cruyff, to continue educating the next generation of leaders in sport management.”
There were also references to the work of Johan Cruyff made by David Garrido, the presenter of the graduation ceremony in Barcelona and a Sky Sport journalist, as well as by the representatives of our academic collaborators, such as Marta Plana, board member of the FC Barcelona and head of Barça Innovation Hub, the center for sports knowledge and innovation that nurtures the content of our Master in Football Business in collaboration with FC Barcelona, and Judith Panadés, vice-dean for employability and curricular internships of the Faculty of Economics and Business of the Universitat Autònoma de Barcelona and representative of the Official Master’s Degree in Sport Management.
“There is no other master’s degree in the world that brings together the experience in sport management teaching that Johan Cruyff Institute has, based on the philosophy, vision and unique methods of a genius like Johan Cruyff, combined with the knowledge generated by a club like FC Barcelona, recognized and admired all over the world,” said Marta Plana. “We are convinced that in some way we can contribute to the education of future leaders in sport management and this will not only help to improve the football industry but will also, undoubtedly, make us better.”
Dr. Judith Panadés recalled Johan Cruyff‘s maxim of always working as a team, to encourage students to do the same from now on. “You chose us as your coaches on your way through this Official Master’s Degree in Sport Management and at the Universitat Autònoma de Barcelona you will continue to have us by your side. If you run alone, maybe you will arrive faster, but if you do it together, you will surely go further. I think that this group that graduates today has a great potential talent that I hope you use to create, improve, innovate and provide value wherever you go.”
The different graduation ceremonies could not be without a message from Jordi Cruyff who, unable attend for work reasons, addressed some words to the students via video. “I’m sorry I can’t be there on such an important day for you. I want to tell you that we are very proud of this moment, standing before a new generation that wants to improve the world of sport we are so passionate about. I wish you good luck and I give you the same advice that my father would give you: stay connected and always stay together because, in the end, alone we are not going anywhere, we have to be together to be more successful,” said Jordi.
In Sweden, they also celebrated the graduation of the seventh year of the Management Diploma for Athletes and the third group of students of the Sports Club Management program, a tailor-made course for the Swedish Elite Football League.
June 26: Johan Cruyff College Nijmegen
July 2: Johan Cruyff College Roosendaal
July 8: Johan Cruyff College Groningen, Sport & Business
July 9: Johan Cruyff College Amsterdam
July 10: Johan Cruyff College Groningen, Sport & Coaching
July 10: Johan Cruyff College Enschede
July 11: Johan Cruyff Academy Groningen
September 2019: Johan Cruyff Academy Amsterdam
October 2019: Johan Cruyff Academy Tilburg
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