Learning from FC Barcelona

April 1, 2019

Learning from FC Barcelona - Johan Cruyff Institute

The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona

This year the module focused on the Club has had a  duration of 2 weeks and a large number of professionals who work in the different operational and strategic areas of FC Barcelona. The participants of the program have had the opportunity to learn and interact with them.

In this tables we show you the areas and speakers.

First week

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Guia MuseuVIP tour museum + store visit
Marcos PicallóHead of Barça Universitas
Cristina Peña i BagésHead of Business Intelligence
Ryo FukayaRakuten Sponsorship
Albert AlvarezSocial Area
Javier SobrinoHead of Strategy & Knowledge
Gonzalo Rodríguez1st women team delegate
Carles BargallóSports Technology & Innovation
Xavier ArmengolCiudad Deportiva & La Masia
Handball matchBarça Lassa – BM Benidorm

Weekend

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Basketball MatchBarça Lassa – San Pablo Burgos

Second week

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Aisha AlProject Manager Fundació Barça
Natalia PratsHead of Purchase
Alessio SarinaMarketing Director
Alejandra PuyanteTour VIP (VIP Seats & Boxes)
José Luis BeltranDigital Project Manager
Champions LeagueFC Barcelona – Olympique Lyon
Jordi PenasMuseum Director
Octavi TarrésSports Ticketing
Bill ManarrelliEspai Barça
Albert MundetHead of Barça Innovation Hub

And here you have a brief summary of what students have experienced these two weeks:

MASTER IN

Football Business in partnership with FC Barcelona

The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.

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