Comprehensive management in women’s football

December 5, 2019

Comprehensive management in women's football

Webinar with Edgar Merino, alumnus of Johan Cruyff Institute and director of one of the most successful agencies in the industry, on comprehensive management in women’s football

Women’s football is becoming more and more established. FIFA plans to double the number of federal licenses by 2025 and the various federations and leagues are increasingly interested in developing women’s football

Edgar Merino, from his experience as director of one of the most successful agencies in the industry, explains the keys and secrets to generating a social contribution, as well as a profitable business, with women’s football. Edgar is the director of Solo Cracks, a sport management agency specializing in women’s football, which represents more than 100 players from 21 countries and has made more than 100 transfers. As an agent, he was responsible for the first transfer paid in the history of the Spanish women’s league (Christiane Endler, from Valencia to PSG).

The recording is in Spanish.

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