First joint Forum for the three Johan Cruyff Academies in The Netherlands

November 22, 2017

First joint Forum for the three Johan Cruyff Academies in The Netherlands

Teachers, managers and staff of the Johan Cruyff Academies meet in Amsterdam to strengthen their mutual cooperation

On Thursday 23 November, for the first time a meeting will be offered to the teachers, managers and staff of the three Johan Cruyff Academies in Amsterdam, Groningen and Tilburg: the Johan Cruyff Academy Forum 2017. During the event, current developments in sports marketing practice will be discussed, and the management of the three institutions will present the changes in the network structure in the Netherlands in the nearby future. There will also be time for an informal get-together during a joint dinner.

Harry van Dorenmalen - Johan Cruyff Institute

Harry van Dorenmalen, a special invitee to the event, will give a talk. Harry has had an impressive career at IBM Corporation, where he has held the position of managing director IBM the Netherlands and director of IBM Benelux since 2005. He has also been vice-chairman and chairman of IBM Europe since 2010.  In his long career, he has built up extensive expertise in the fields of business development, transformation, information technology and marketing & communication.

In addition to his management tasks, he is involved in numerous economic and social initiatives. For instance, he was appointed chairman of TopTeam Sport (sport innovator) by the Dutch minister of health, welfare and sport, Edith Schippers, to lead the Knowledge and Innovation Agenda for Sport for the upcoming years. Furthermore, he is chairman of the IT committee set up by the VNO employers’ organization and he is a member of the Amsterdam Economic Board.

Harry van Dorenmalen is also an active promoter of diversity in business. In recognition of his social and international efforts, in March 2017 he was made an Officer in the Order of Orange-Nassau.

The Johan Cruyff Academy Forum 2017 starts at 4 p.m. and is being held in the Amsterdam ArenA, which is not only one of the most emblematic stadiums in the Netherlands, but also the second largest congress center in Amsterdam.

First joint Forum for the three Johan Cruyff Academies in The Netherlands - Johan Cruyff Institute



The Master in Coaching is developed for everybody who seeks self-knowledge and self-development with the aim to improve oneself as a (sport) coach and/or manager. This 7 month program is based on the vision of Johan Cruyff in which sport coaching is more than using tactical and technical knowledge. It is about yourself, the players & staff, the team and the environment. We believe that you can only coach others if you know how to coach yourself.

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