Johan Cruyff Institute and Footters establish a collaborative framework to foster the academic training of leaders in sport management

October 5, 2020

Johan Cruyff Institute and Footters establish a collaborative framework to foster the academic training of leaders in sport management

Johan Cruyff Institute and Footters, the Spanish streaming platform dedicated to the world of football, join forces to boost the academic training of leaders in sport management

Johan Cruyff Institute has incorporated into its network of collaborating companies the Spanish streaming multiplatform Footters, which offers clubs, tournaments and competitions the possibility to broadcast their matches, and football fans to access them live and in HD. The platform also offers fans all the information on the clubs, their players and coaches, as well as data from the different competitions.

Through this collaboration, the staff of Footters and member of their affiliated clubs will be able to obtain a discount on the price of the academic programs in sport management, sport marketing and sponsorshipfootball business and coaching offered by Johan Cruyff Institute.

The platform, for its part, will take into account the students of Johan Cruyff Institute when filling future internships in the company. The agreement also contemplates the possibility of the two entities carrying out joint activities in terms of teaching, lectures and webinars.

Julio Fariñas, CEO of Footters, commented that “as the football people we are, one of our great objectives has always been to try and help professionalize the management structures of non-professional football, and for that, academic training is key. Signing an agreement with such a prestigious entity as Johan Cruyff Institute is a privilege for us and brings us closer to that goal of doing our bit to make our football grow.”

“It is difficult for grassroot football to gain visibility, but Footters has revolutionized the sector with a value proposal for broadcasting marches that brings it closer to its fans, and that also fits perfectly with Johan Cruyff Institute’s aim to grow and help promote the professionalization of sport and football,” says Román Pascual, sales manager of Johan Cruyff Institute.

INFORMATION ON

Academic Programs

On campus programs at Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry. Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program.

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