Johan Cruyff Institute and Trevisan Escola de Negocios of São Paulo sign an agreement to exchange knowledge in sport management

September 13, 2021

Johan Cruyff Institute and Trevisan Escuela de Negocios of São Paulo sign an agreement to exchange knowledge in sport management

Johan Cruyff Institute and Trevisan lay the foundations for the exchange of knowledge in the world of sport management with a content plan aimed at enriching the experience of their students and sports organizations linked to both institutions

From the perspective of academic exchange, the agreement between Johan Cruyff Institute and Trevisan includes the activation of different activities ranging from: the organization of webinars with important speakers from the sector; joint participation in CONAFU, the most important congress on the football industry in Brazil; the collaboration of professors from both entities in existing or newly created programs; and the implementation of an international module so that Trevisan students can study at the international headquarters of Johan Cruyff Institute in Barcelona, and vice versa.

“Brazil offers an environment conducive to learning in different disciplines of sport management for the benefit of Brazilian sport. It is a country recognized worldwide for its contribution to sport, with many renowned universities and business schools. Trevisan is one of the most outstanding ones, which bets on technology in the training processes for its students. That is why we are particularly excited about a collaboration that I am sure will be beneficial for both institutions,” says Mariël Koerhuis, general manager of Johan Cruyff Institute.

“It is a great honor to partner with Johan Cruyff Institute, the institution founded by the legendary Dutch Ajax and FC Barcelona player, who helped revolutionize football, and also left a great technical legacy,” says Fernando Trevisan, director of the Brazilian business school. “I am confident that together, Trevisan and Johan Cruyff Institute will be even stronger in the mission to collaborate with the next generation of leaders capable of managing and leading the world’s top sports organizations.”

With 20 years of experience and more than 2,000 graduates in the area of sport management, Trevisan Business School was a pioneer in the creation of courses in Latin America for the training of managers in the sports industry. In addition to the MBA in Sport Management and Marketing, they offer a series of short courses in areas such as eSports, Management and Marketing, and Training for Player Agents. Soon, Johan Cruyff Institute programs will also be part of Trevisan‘s sport management and sport marketing training offer.

Johan Cruyff Institute has its international headquarters in Barcelona and a Dutch center established in Amsterdam, and also has a strong presence in Latin America, with offices in Mexico and Peru, and international agents in Brazil, Guatemala, Colombia, Ecuador, Chile, Uruguay, Argentina and Colombia. Our team of agents in Denmark, Norway, Iceland, Northern Ireland, Scotland, Italy, Croatia, the Middle East, Israel and Australia complete the international map of Johan Cruyff Institute’s academic network.

More than 9,000 students have graduated from our classrooms in sport management, sport marketing and sponsorship, football business and coaching, both on campus and online.


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