United World, a company specialized in sport management, joins the network of partners of Johan Cruyff Institute to collaborate in joint activities
Johan Cruyff Institute and United World, a global company specialized in sport management with international headquarters in Geneva and operational teams in eight countries on three different continents, have reached a collaboration agreement that will allow both entities to benefit from their expertise in the field of sport management. With an international team of professionals in sports consultancy, finance and sport marketing, United World currently oversees the management of five professional football clubs, a multinational sports academy and a minor league baseball team in three continents.
The agreement reached with Johan Cruyff Institute will allow the company to offer its members all the academic training offered by Johan Cruyff Institute in sport management, sport marketing and sponsorship, football business and coaching with interesting discounts, and for students and alumni of Johan Cruyff Institute not only to learn about real-life case studies of the agency’s clients, but also to apply for internships or jobs in one of its projects.
“We are pleased to begin a fantastic new partnership with Johan Cruyff Institute, one of the most traditional and respected sport business schools worldwide” – Abdullah Alghamdi, CEO of United World
United World aims to become a model of transformation in sport management by applying a sustainable growth model, with a strong focus on talent development across all functions. Abdullah Alghamdi, CEO of United World, says that “we are pleased to begin a fantastic new partnership with Johan Cruyff Institute, one of the most traditional and respected sport business schools worldwide. Our purpose at United World is to unite people around sport and help them fulfill their potential. We truly believe that this partnership will act as a catalyst for the further development of United World staff and Johan Cruyff Institute students and enrich our shared knowledge by co-developing multiple projects. The partnership will provide our people at United World with access to the Institute’s best-in-class educational programs, and the students of Johan Cruyff Institute with the opportunity to complement their academic activities with real-life experiences across three continents and eight countries. We look forward to growing together and united.”
“This agreement with United World contributes to accomplishing a shared goal of further professionalizing the sports industry, and the football business particularly” – Mariël Koerhuis
Mariël Koerhuis, general manager of Johan Cruyff Institute, is convinced that “this agreement with United World contributes to accomplishing a shared goal of further professionalizing the sports industry, and the football business particularly. Through this collaboration, we aim to further extend the academic and professional opportunities for our students and alumni, as it will add value to the activities both our organizations develop in the field of knowledge and talent development. We aim to be a valuable new partner to United World on its way to greater success.”