General information

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  • Degree: Master in Sport Management of the Johan Cruyff Institute
  • Duration: 10 months. 60 ECTS (weekly dedication of 5 hours - on campus + 5-6 hours - online)
  • Start: September 20, 2019
  • End: June 2020
  • Schedule:

    On campus classes: Friday from 3.30pm to 8.30pm (and some Thursdays in the evening)

  • Place:

    Casa de la Convalescència
    Calle Sant Antoni María Claret, 171
    08041 Barcelona

  • Modality: Blended (in Barcelona).
  • Language: Spanish
  • Price: € 8,580.- Euros
  • Payment methods: Payment by installments available
  • Special conditions: Discount for alumni and members of related entities
  • Enrollment: Registration open until the start of the program. Limited seats available

The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Introduction

The Master in Sport Management blended is a 10 month program that delves into the most important aspects of management applied to sport.

Classes with expert faculty and closely linked to sport, are combined with Master Classes with exclusive speakers from the world of direction and sport management, outdoor visits (field trips) and a study trip that will enrich the experience you’ll have in Barcelona with your classmates, broadening your network of contacts in the world of sport. In addition, each module of the Master will have some hours online.

Objectives

The main objective of the Master in Sport Management is to guide you in your development as an integrated professional of sport management and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.

LEARNING OUTCOMES

  • Understand and apply strategic, global and objective vision to the sports industry from a business perspective.
  • Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations.
  • Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.
  • Detect the key factors to lead professional teams and obtain the best results.
  • Interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
  • Optimize the management of a sport facility and sport event.

Academic itinerary

You have the option of studying the Postgraduate Diploma in Sport Management (32 ECTS) and the Postgraduate Diploma in Sport Marketing (27 ECTS), to obtain the Master degree in a maximum period of 3 years from the start of the first Postgraduate.

Aimed at

The Master in Sport Management is right for you, if:

  • You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
  • You’re working in a business environment and want to specialize in the sports industry.
  • You wish to complete your education with a postgraduate degree specializing in administration and sport management.
  • You’re a working professional who wishes to focus your career in an industry linked to sport.

People who have completed this Master are currently working in the areas of:

  • Sports Competition (professional sports teams and event organizers).
  • Governance (sports federations and associations).
  • Sports Facilities and Events (championship organizers, sports clubs).
  • Community Sports (foundations, government, municipalities).
  • Sports Consulting (private business initiatives).
  • Sports Journalism (media).
  • Marketing and Sponsorship (private and public companies).

ADMISSION REQUIREMENTS

To be eligible for admission, you must meet one of the following requirements:

  • Have a Bachelor’s degree, undergraduate diploma or the equivalent.
  • Have at least 3 years experience in the area of sport management.
  • Have developed a career as a professional athlete.

Note: It is advisable to have basic knowledge of the English language.

ADMISSION PROCEDURE

Please complete the pre-enrollment form if you are interested in studying this program. Your form will be submitted to the Admissions Committee, which will evaluate if your achievements as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program. The admission procedure may include a personal interview with the program manager. One of our academic consultants will contact you within 72 hours.

Program

The study plan for the Master in Sport Management is comprised of 5 compulsory modules and a specialization module with elective subjects in Digital Marketing and Sports Sponsorship. The Master is completed with the presentation of the final project which is a business plan or research project. The on campus classes will be held Fridays 15.30 – 20.30.

MODULE01

8ects

STRATEGIC MANAGEMENT OF SPORTS ORGANIZATIONS

  • The definition of strategy
  • Strategic planning
  • Analysis of the sector
  • Management strategies
  • Company vision based on resources
  • Creating sustainable competitive advantage

MODULE02

8ects

SPORTS MARKETING

  • Marketing vs. Sports marketing
  • Principles of marketing
  • Sports market investigation
  • Consumer behavior
  • Sports marketing strategies and plans
  • International sport marketing
  • Brand development
  • Advertising and communication in sports
  • The future of sport

MODULE03

8ects

FINANCIAL MANAGEMENT IN SPORTS ORGANIZATIONS

  • Interpretation of financial reports
  • Analysis of financial statements
  • Company investment and assessment
  • Financing
  • Pricing and sales strategy
  • Indebtness, performance and profitability
  • Financial strategy
  • Stocks, outsourcing & risk management
  • Financial and capital planning

MODULE04

8ects

MANAGEMENT, INNOVATION AND LEADERSHIP IN SPORTS ORGANIZATIONS

  • Innovative businesses
  • Management and creation of value model
  • Entrepreneurship
  • Project management
  • Leadership styles
  • People and process management
  • Talent development
  • Expanding business: generation of change
  • Social entrepreneurship

MODULE05

14ects

SPORTS OPERATIONS MANAGEMENT
Event Management – 7 ECTS
  • Event organization
  • Event evaluation
  • Economic balance of an event

Facility Management – 7 ECTS

  • Management of a facility
  • Economic budget of a facility
  • Facility evaluation
  • The tender procedure
  • Risk management
  • Volunteer management

MODULE06

8ects

SPECIALIZED MODULES

  • Digital Marketing
  • Sport Marketing & Sponsorship

MODULE07

6ects

Final project

  • Business plan or research work

OUTDOOR ACTIVITIES

The program includes visits to sports facilities and entities (such as Centre d’Alt Rendiment (CAR), FC Barcelona, Club Joventut Badalona and Circuit de Catalunya.
DEGREE

Master in Sport Management of the Johan Cruyff Institute.

Learning model

The Master in Sport Management puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our staff of expert faculty will guide you in the learning process, providing high quality training with the flexibility of online study.

BENEFITS

  • Learning 3.0: Flexible schedules, different learning environments and technologies.
  • World-class faculty: Interaction with expert faculty and industry professionals.
  • Collaborative tools, teamwork, communication and debate.
  • Sports-industry oriented: Training that approaches the business sector of the sports industry.
  • Learning from experience: Designed for professional improvement.

Faculty

Víctor Jordán Vallverdú­Degree in History. University of Barcelona. Associate professor of TecnoCampus Mataró (UPF) and UOC. Training for teachers at institutes, councils and universities on the use and application of ICT tools in the education sector. Consultant by Google Inc. for the implementation of Google Apps Education educational tool.

Dra. Núria Masferrer­ Ph.D in Economics and Business from the University of Barcelona. Member of the Research Group of Economics and Uncertainty Management from UB, credited as an emerging research group by the Generalitat de Catalunya and the CEO group of the School of Maresme -UPF. Specialization in Business Financing.
David Hidalgo­ Degree in Economics and Business, Universitat Pompeu Fabra (UPF). Master in Business Administration (ESADE Business School). International MBA Program Canada (Schulich School of Business, York University). Human Resources Executive Program, USA (Cornell University), General Directorate Program (IESE Business School). CEO Soldeu Ski Resort – Granvalira.
Cinto Ajram­ Consulting Manager at Johan Cruyff Institute. Bachelor of Economics, Universitat de Barcelona.
Yolanda Tarango­ Industrial Engineer. Superior School of Industrial Engineering of Terrassa. Member – Director (design products and services) for the company DOBAJU, SL (Health management). Associate professor of UAB and Barcelona Activa among others. She was CEO of Management Services and Solutions for Corporations, Businesses and Individuals, SL (UNNIM Group).
Carles Cendrós Cámara­ Director of Human Resources at FC Barcelona. PhD in Psychology from Ramon Llull University.
Josep Rialp Criado­ Associate Professor of Marketing and Market Research, Business Department Universitat Autònoma de Barcelona.
Dra. Marian Buil Fabregà­ PhD in Law, Economics and Business, Knowledge Management and Innovation, Universitat de Girona.
Stella Llavina Guerrero­ Program Manager at the Johan Cruyff Institute. Master in Management of Sport Facilities, Universitat de Barcelona. Bachelor of Science in Physical Activity and Sports, Universitat Ramon Llull.
Marc Perelló Sobrepere­ Head of Digital at CreativiaLab. PhD student Communication program, Universitat Ramon Llull.
Jordi Viñas Fort­ CEO and owner of ITIK Consultoría. PhD student in Science in Physical Activity and Sports, Universitat de Lleida.

Student services

VIRTUAL CAMPUSOnline learning takes place in an Open Campus environment through our virtual learning platform based on a learning by doing methodology, using exercises, case studies and projects. The virtual campus provides an environment rich in learning tools to encourage study and the use of the online library, chats, web links, self-assessment tests, video library, master classes etc. It allows you to monitor your own academic progress from anywhere in the world, 24 hours a day.

NETWORKING & ALUMNI CRUYFF INSTITUTEJohan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.

CORPORATE INTERNSHIPSOur Corporate Training Program is the natural result of the global network of the Johan Cruyff Institute. The practices are an enriching learning experience for both organizations and for students. They contribute to the company’s professional development, and offer students the opportunity to access businesses related to sports live the reality of a sport organization and acquire new practical skills and knowledge.

CAREER SERVICESJohan Cruyff Institute allows a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector with vacancies contact us when looking for sports-minded candidates. The Johan Cruyff Institute selects qualified contacts within our network profiles. Employment opportunities and new projects in the sports sector are also announced through our various channels.

JOB IN SPORTS PLATFORMJohan Cruyff Institute enables a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector with vacancies contact us when looking for candidates that are “sports-minded”. The Johan Cruyff Institute selects and contacts qualified profiles within our network. Employment opportunities and new projects are also announced in the sports sector through our different channels.

Venue

Casa Convalescencia - Johan Cruyff Institute

The Casa Convalescència, one of the last great works of Catalan Modernism (Lluís Domènech i Montaner), forms part of the complex of the Hospital de la Santa Creu i Sant Pau, designed in the late 19th century.
The whole hospital complex, including the Casa, was declared Historical Artistic Monument in 1978 and World Cultural Heritage Site by UNESCO in 1997.
UAB-Casa Convalescència is currently the headquarters of the Foundation of the Universitat Autònoma de Barcelona (FUAB).

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