With the aim of promoting education in the sports industry, Johan Cruyff Institute has launched a scholarship program in collaboration with the Spanish Association of Manufacturers and Distributors of Sporting Goods (Spain is Sport)
As part of the collaboration agreement between Johan Cruyff Institute and Spain is Sport, both institutions announce the launch of a scholarship program designed to support the training of professionals and employees. The courses included in the program focus on key areas of the industry such as Sport Management, Sport Marketing, and Sport Tourism. Through this initiative, Spain is Sport member companies will be able to access the scholarships and enhance the training and professional development of their staff.
Available scholarships and application process
The program includes the following scholarships:
- 1 scholarship covering 50% of the tuition for the Master in Sport Marketing and Management Blended Barcelona (In Spanish)
- 1 scholarship covering 50% of the tuition for the Master in Sport Business Blended Barcelona.
- 2 scholarships covering 50% of the tuition for the Specialized Diploma in Sport Tourism (online).
- 2 scholarships covering 50% of the tuition for the Specialized Diploma in Sport Marketing (online).
The deadline to submit applications and documentation is August 10, 2025. Applications can be submitted through the following link. Applicants must send their CV and a motivation letter explaining why they wish to participate and how this training could help boost their career.
Albert Romans, General Manager of Johan Cruyff Institute, highlighted the importance of this initiative: “This partnership with Spain is Sport allows us to offer training opportunities that foster talent and strengthen the sector’s competitiveness. We are proud to contribute to the growth of the professionals who will lead the future of sport.”
With this joint initiative, Johan Cruyff Institute and Spain is Sport reaffirm their commitment to talent development in the sports industry, offering high-quality education tailored to the real needs of the sector. This scholarship program represents a unique opportunity for sports professionals to strengthen their skills and advance their careers with a global and strategic perspective.
