Borussia Dortmund and the Johan Cruyff Institute have reached an agreement to develop, strengthen and inspire each other in the field of coaching to benefit the youth academy and the students
A total of 25 trainers and coaches from the Borussia Dortmund youth academy, the so-called BVB Academy, and 30 students and alumni of the Master in Coaching of the Johan Cruyff Institute participate in a unique experience thanks to the collaboration agreement reached by both entities. They enjoy two days working together to develop, strengthen and inspire each other in the field of coaching.
On March 13 the coaches of the BVB Academy traveled to Amsterdam to immerse themselves in Johan Cruyff’s ideas about team dynamics and leadership. Two professors of the Master in Coaching, Henk Groener, who is currently the head coach of the German women’s handball team, and Henk Verschuur, the manager of the Johan Cruyff Institute in Amsterdam, teached the coaches ‘Cruyffian’ techniques in these two subjects.
A month later, 30 students and alumni of the Master in Coaching will visit the German Ruhr area. The day will be organized at the training complex of the Borussia Dortmund Academy, where they will learn from the professionals of the club how the youth academy is managed.
Johan Cruyff’s vision on coaching, namely that you can only coach others if you can coach yourself, is implemented in the Master’s program on a daily basis. An important part of this is taking your own responsibility. The German top club sees common ground in this vision and the potential to learn from it. At the same time, the expertise and success of the football club is very educational for our students and alumni in their own development as coaches.
This 7 month program is based on the vision of Johan Cruyff in which sport coaching is more than using tactical and technical knowledge. It is about yourself, the players & staff, the team and the environment. We believe that you can only coach others if you know how to coach yourself. Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. A personal coach will guide you in the process of realizing your personal goals for becoming a better coach, manager and/or person.Sign up