Cinto Ajram, consulting manager and sport marketing professor at the Johan Cruyff Institute, will participate in a round table on marketing and sport on November 23
From 21 to 23 November, Barcelona will host the second edition of the World Marketing Festival, an event organized by Club Marketing Barcelona that brings together marketing professionals, students and companies and offers them a space to think about, share and discuss new trends in strategic marketing. Cinto Ajram, consulting manager and sport marketing professor at the Johan Cruyff Institute will take part in a round table on marketing and sport.
The round table will be on November 23 at 12.00 noon at the TV3 auditorium and will also include: Enric Pujadas, director of advertising, sponsorship and marketing at Mediapro; Josep Maria Miret, marketing director at RACC; Lluis Torra, president of Club Marketing Barcelona; and a representative from Rakuten.
Sponsorship is essential in the marketing strategy of sports clubs and elite athletes and it is largely thanks to it that their continuity in world-class competitions can be guaranteed. Is the current model profitable for companies? What are the future trends? This and other related topics will be discussed by the guests at the round table, which you can attend for free if you register on the website of the World Marketing Festival.
Sport Marketing & Sponsorship Online
The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.Sign up