The Johan Cruyff Institute professor and consulting manager is invited to participate in the Congress on Local Sports organized by the Diputació de Barcelona
Cinto Ajram, professor of sport marketing and sponsorship and manager of Johan Cruyff Institute Consulting, will be the moderator of a roundtable on ‘the economic impact of sport’, which will take place on October 27 in the modernista complex of the former Hospital de Sant Pau in Barcelona, as part of the Congress on Local Sports organized by the Diputació de Barcelona.
The objective of the round table is to discuss the role of sport as a driver of the local economy. The other participants will be Carmen Baz, head of marketing at Donostia Tourism; Joan Fontseré, director of the Circuit de Catalunya; Sergio Rivas, manager of PRAMES, a state-owned company that promotes outdoor sporting activities in the Aragón countryside; and Juan Porcar, CEO of RPM-MKTG, a company specialized in organizing sporting events. The round table will be held on October 27 from 11.30 am. to 12.30 pm.
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