July 31, 2019
We speak with Edgar Merino, former student, Johan Cruyff Institute agent for Chile and director of Solo Cracks, a leading agency in women’s football, who argues that it does women’s […]
December 21, 2018
Pierre Maes, a specialist in sports broadcasting rights, explains how the business has been changing hands and how the ‘Big Four’ technology companies now have the power to change it […]
December 5, 2018
Johan Cruyff Institute brings Jorge Valdano, Roberto Martínez and Vítor Baía together to discuss how to manage football players’ changing role: from stars and ‘hosts’ on the pitch to intruders […]
November 30, 2018
David Aganzo, president of the Association of Spanish Footballers, highlights the need to work on developing the more modest football categories, and on promoting women’s football and the academic education […]
November 5, 2018
Do club owners earn more money from football than from their other businesses? To really understand the football business, we must first know who its owners are Written by Oliver […]
April 20, 2018
Stephen Morrow, a specialist in sports finance, reflects on the successful formula of the football business and warns that “clubs can’t forget their history because that gives them strength as […]
April 6, 2018
We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and director of sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment […]
March 23, 2018
David Goldblatt, British historian, sociologist, journalist and writer, says that women’s football is undoubtedly the next big thing: “In a decade, we will be wondering why we spent so long […]
March 9, 2018
Alan Tomlinson, an expert football historian, sociologist and writer, reviews the virtues and defects, successes and failures of the football business, an industry that seems to have no limits We […]
