With this worldwide initiative, the institution will offer 10 full scholarships to active or retired professional athletes who need help to make the transition to management positions in the world of sport
Johan Cruyff Institute launches one of its most ambitious and exciting initiatives, ‘The Cruyff Athlete Fund’, a scholarship fund for athletes through which it hopes to nurture the sports industry with the best talent in sport management. Johan Cruyff founded Johan Cruyff Institute with this objective almost 20 years ago and now, after training more than 9,000 students around the world, it is time to take another step.
“My father always argued that academic training was vital so that athletes could make a successful transition to the business world and could lead an industry that still needs to be professionalized”, says Jordi Cruyff. “The Institute’s CSR program is his legacy put into practice and The Cruyff Athlete Fund specifically is a living example of our commitment to support the training of athletes who want to develop their knowledge but do not have the means to do so. As my father used to say: “We can’t do anything alone, we have to do it together”.
“My father always argued that academic training was vital so that athletes could make a successful transition to the business world and could lead an industry that still needs to be professionalized. The Cruyff Athlete Fund is his legacy put into practice” – Jordi Cruyff
Through this program, a total of 10 scholarships will be awarded to study online postgraduate and master’s programs within the 2019-20 academic year. They will be open to professional athletes from minority disciplines and athletes over 30 years old that are about to retire or have already retired, who want to make the transition to management positions in the world of sport.
The director of the Johan Cruyff Institute, Mariël Koerhuis, believes that it is “important to stimulate the development of talent without limits on age, gender, origin or purchasing power. The Cruyff Athlete Fund aims to offer opportunities to talented athlete students whose great value for the professional management of sport would otherwise be lost if our scholarship fund did not exist”.
Johan Cruyff always understood sport as an expression of high performance, in his time as a player, coach and also as an adviser. And transferring that maximum level of self-demand and professionalism to the world of management is what led him to create a model of higher education that, based on the values of sport, would provide knowledge to athletes in need of a springboard to a future career and requiring a specialization to position themselves in an increasingly competitive society.
The admissions committee of the scholarship fund for athletes will select the ten candidates that best meet the established admission requirements, supporting them with full scholarships, and the winners will be announced on June 14, 2019.