Johan Cruyff Institute receives the INDESCAT Sports Company Award 2026

June 18, 2026

The award recognizes Johan Cruyff Institute’s track record and contribution to the specialized education of professionals in the sports industry.

Johan Cruyff Institute has been honored with the INDESCAT Sports Company Award 2026, a distinction presented by the Catalan Sports Cluster to organizations that drive innovation, growth, and development within the sports industry.

The award ceremony took place at the Mirador Building in Barcelona’s Port Vell during the closing event of INDESCAT’s 15th anniversary celebrations. The event highlighted the consolidation of the Catalan sports industry as an economic and social driver, while also recognizing companies and organizations that actively contribute to its advancement.

INDESCAT Award: Recognizing the education of sports industry professionals

Johan Cruyff Institute receives the INDESCAT Sports Company Award 2026

Víctor Jordán, Academic Director of Johan Cruyff Institute, receiving the award alongside Anna Pruna, President of INDESCAT, the Secretary General for Sport of the Government of Catalonia, and representatives of the finalist companies.

Attendees voted live to select the winner from among the finalists, ultimately awarding the distinction to Johan Cruyff Institute in recognition of its track record and its contribution to the education of professionals specialized in the sports industry.

Víctor Jordán, Academic Director of Johan Cruyff Institute, emphasized the significance of the award for the institution: “This recognition reaffirms Johan Cruyff Institute’s commitment to educating leaders and professionals capable of making a positive impact on the management and development of the sports industry worldwide.”

The INDESCAT Sports Company Award was created to highlight initiatives that help shape the future of the sector while generating a positive impact both socially and commercially. The award also seeks to showcase the talent within Catalonia’s sports ecosystem, share inspiring success stories, and strengthen the collective positioning of the sports industry.

INDESCAT, the Catalan Sports Cluster, works to enhance the competitiveness of Catalonia’s sports industry through projects focused on innovation, education, entrepreneurship, internationalization, visibility, and networking among its members. The organization brings together companies, research centers, and institutions representing every segment of the sports value chain.

The academic legacy of Johan Cruyff

Cruyff Education

Our mission at Johan Cruyff Institute is to educate athletes, sport, and business professionals to become leaders in sport management. We accomplish this through a global network comprising the Johan Cruyff Institute (executive education), Johan Cruyff Academy (graduate education) and Johan Cruyff College (vocational training). Over 10,000 students have been trained in sport management, sport marketing and sponsorship, football business, and leadership and coaching, on-campus, blended and online.

More information

The Magazine