Sport Management




Specialization knows no borders

September 16, 2015

A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam and Barcelona, and in the online modality With the […]

“Los detalles marcan la diferencia” - Johan Cruyff Institute

“The details make the difference”

August 28, 2015

Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and education have in common Johan Cruyff has always understood sport as […]

El ‘show time’ como modelo de negocio - Johan Cruyff Institute

‘Show time’ as a business model

July 23, 2015

Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to make entertainment her way of life […]

In search of the right price

May 15, 2015

tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket pricing policy Determining whether a sporting event […]

The 'cathedral' in miniature - Johan Cruyff Institute

The ‘cathedral’ in miniature

April 17, 2015

The Real Club de Tenis Barcelona is once again transformed to host the Barcelona Open Banc Sabadell, having received the ATP’s Annual Award for Excellence for its organisation of the […]