Sport Management


Sport, an industry of great entrepreneurs - Johan Cruyff Institute

Sport, an industry of great entrepreneurs

February 5, 2016

Gabriel Masfurroll, a former professional swimmer and successful businessman, talks about the qualities that every entrepreneur must have to warrant the name The typical question “are you studying or working?” […]



Las instalaciones deportivas cambian de ‘look’

Sports facilities change their ‘look’

November 6, 2015

Multifunctionality is obliging sports facilities to think about the day after, to get away from being conventional centers and to seek spaces where everything is possible Sports facilities have become […]

Specialization knows no borders

September 16, 2015

A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam and Barcelona, and in the online modality With the […]

“Los detalles marcan la diferencia” - Johan Cruyff Institute

“The details make the difference”

August 28, 2015

Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and education have in common Johan Cruyff has always understood sport as […]

El ‘show time’ como modelo de negocio - Johan Cruyff Institute

‘Show time’ as a business model

July 23, 2015

Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to make entertainment her way of life […]

In search of the right price

May 15, 2015

tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket pricing policy Determining whether a sporting event […]