June 30, 2016
The specialist in sport branding, Edgar Merino, reveals what personal branding is, how it works for athletes, and its importance in making you stand out professionally in your career We […]
October 23, 2015
Mark Bogaerts, responsible at Heineken for organizing major international events such as the Rugby World Cup, tells us how they planned the sponsorship activation for two years Heineken has earned […]
October 9, 2015
In 2015 the Amsterdam Marathon will celebrate its 40th edition, consolidating its sponsorship with TCS, a company that promotes its motto and philosophy through this event: to contribute to wellbeing, […]
July 24, 2015
A student of the Postgraduate Diploma in Sports Marketing signs a contract with the best European youth football tournament (MIC) to bring teams from Guatemala Rosario Mönkemüller arrived at the […]
July 10, 2015
Davis Tenorio, sports marketing specialist, is leading the ‘branding’ project for the NAR (high performance center) in Brazil, where 80% of the Brazilian athletes who will go to the Olympic […]
April 24, 2015
Michael Jordan redefined sports marketing in the 80s and 90s and now, thanks to his ‘Air Jordan’ brand, he joins the Forbes magazine rich list A patrimony of one billion […]
April 10, 2015
Estrella Damm, linked to paddle tennis for 15 years, sees the entry of foreign venues in the WPT as an opportunity to strengthen its brand internationally The people at Estrella […]
March 17, 2015
Starting from Adidas’ famous slogan, we’ll go over the sports marketing of the three biggest running brands that sponsor the ‘World Marathon Majors’ The first and most important rule of […]
February 10, 2015
Sports marketing is much more visible thanks to increased app use Social media has changed the way we communicate, it has become an important weapon in marketing and in the […]
