Finance, Format and Fans
August 19, 2016
Richard Denton, professor of the Johan Cruyff Institute, analyzes major events to see if the fans and the competition managers share the same interests The day after EURO 2016 finished […]
Sport Marketing
The athlete as a social media marketing product
November 23, 2015
Marketing benefits from the power of social media to identify potential consumers of your brand and reach them quickly and easily through the athlete This rapid shift to the digital […]
Heineken has an impact on the Rugby World Cup
October 23, 2015
Mark Bogaerts, responsible at Heineken for organizing major international events such as the Rugby World Cup, tells us how they planned the sponsorship activation for two years Heineken has earned […]
The Amsterdam Marathon is in very good health
October 9, 2015
In 2015 the Amsterdam Marathon will celebrate its 40th edition, consolidating its sponsorship with TCS, a company that promotes its motto and philosophy through this event: to contribute to wellbeing, […]
When networking works
July 24, 2015
A student of the Postgraduate Diploma in Sports Marketing signs a contract with the best European youth football tournament (MIC) to bring teams from Guatemala Rosario Mönkemüller arrived at the […]
The power of the brand image
July 10, 2015
Davis Tenorio, sports marketing specialist, is leading the ‘branding’ project for the NAR (high performance center) in Brazil, where 80% of the Brazilian athletes who will go to the Olympic […]
When the athlete is the brand
April 24, 2015
Michael Jordan redefined sports marketing in the 80s and 90s and now, thanks to his ‘Air Jordan’ brand, he joins the Forbes magazine rich list A patrimony of one billion […]
Damm brightens its Estrella star
April 10, 2015
Estrella Damm, linked to paddle tennis for 15 years, sees the entry of foreign venues in the WPT as an opportunity to strengthen its brand internationally The people at Estrella […]
Nothing is impossible in sports marketing
March 17, 2015
Starting from Adidas’ famous slogan, we’ll go over the sports marketing of the three biggest running brands that sponsor the ‘World Marathon Majors’ The first and most important rule of […]
