Johan Cruyff Institute establishes a partnership with the European Elite Athletes Association (EU Athletes) with the aim of providing academic training to its community
ohan Cruyff Institute will offer to EU Athletes special conditions to access its academic training in Sport Management, Sport Marketing and Sponsorship, Football Business and Coaching as a result of the agreement recently signed between the two entities.
EU Athletes is the leading multi-sport federation for athletes and player associations from European countries. It represents the collective voice of over 25,000 European professional athletes and serves to defend and promote their interests and to share best practices between its member associations, as well as to formulate collective policies on behalf of players, and develop and deliver education and training programs.
“I believe our cooperation will have a direct and positive effect on many athletes that we represent, by expanding their future opportunities and therefore improving their well-being.” – Paulina Tomczyk, general secretary at EU Athletes
“For EU Athletes and for our members, education, personal development and dual career opportunities for athletes are key priorities. This partnership will facilitate and promote our member athletes’ participation in the wide range of programs that Johan Cruyff Institute offers,” says EU Athletes general secretary, Paulina Tomczyk. “It is essential that athletes gain knowledge, develop interests and skills, and explore their identity outside of the game. I believe our cooperation will have a direct and positive effect on many athletes that we represent, by expanding their future opportunities and therefore improving their well-being.”
