Johan Cruyff Institute adds Alianza Lima to its list of corporate partners and makes its offer of academic programs available to all members of the entity
Following the signing of a collaboration agreement on October 16 in the city of Lima (Peru), Johan Cruyff Institute and Alianza Lima, have activated a series of actions defined to establish a two-way collaboration. With the objective of promoting continuous learning, Johan Cruyff Institute’s specialized programs in sport management, sport marketing and sponsorship, football business and coaching will be available to members and staff of Alianza Lima with special discounts.
Román Pascual (commercial director of Johan Cruyff Institute) and Benjamín Romero (marketing director of Alianza Lima).
The centenarian club Alianza Lima is one of the most important sports entities in Peru, in addition to being a reference in the country and throughout South America as the cradle of great players who, over the years, have strengthened the Peruvian national team in the World Cup and in the Copa America.
Benjamín Romero, marketing director of the organization, believes that “for Alianza Lima, this agreement with Johan Cruyff Institute is a reason for pride and joy. We are in a process of continuous professionalization and being able to give everyone who makes up the club the opportunity to continue the training process in sport management, will undoubtedly be an invaluable added value for the entire institution.”
The agreement also offers the possibility of internships, depending on their availability at the sports institution, for Johan Cruyff Institute students that are interested.
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Football Business Programs
Football is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players.
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