The CSD and Johan Cruyff Institute sign a collaboration agreement within the framework of the Top Level Athlete Assistance Program (PROAD)

April 8, 2021

The CSD and Johan Cruyff Institute sign a collaboration agreement within the framework of the Top Level Athlete Assistance Program (PROAD)

This agreement provides PROAD-CSD athletes with access to the Johan Cruyff Institute’s academic training in order to help them make a successful transition to the labor market

The Consejo Superior de Deportes (Higher Sports Council, or CSD), part of the Ministry of Culture and Sport of the Spanish government, incorporates Johan Cruyff Institute into the framework of collaboration agreements of the Top Level Athlete Assistance Program (PROAD). The two institutions, as part of their objective of caring for athletes in the social aspect beyond their development as sports professionals, have signed this agreement to provide athletes with a quality academic training portfolio that offers them a future career linked to their experience as athletes.

Johan Cruyff Institute will make available to around 5,500 Spanish athletes (specifically, 4,582 top-level athletes and 882 high-performance athletes from the autonomous communities of Extremadura, the Balearic Islands and Castilla y León, which are members of PROAD) all its academic offerings in sport management, sport marketing and sponsorship, football business and coaching. Being part of the Johan Cruyff Institute network offers athletes countless advantages, beyond those linked to specialized academic training in the sports industry.

“Together we will continue to work to make the smooth transition to working life after a sports career a sustainable reality for many athletes.” – Mariël Koerhuis, general manager of Johan Cruyff Institute

“The institutional support that the CSD gives us with this agreement, through its Top Level Athlete Assistance Program, facilitates a joint action in favor of athletes,” assures Mariël Koerhuis, general manager at Johan Cruyff Institute. “Together we will continue to work to make the smooth transition to working life after a sports career a sustainable reality for many athletes.”

PROAD aims to promote a policy of support and comprehensive care for athletes, offering them a personalized service during their sports career so that it culminates in successful social and labor integration. Johan Cruyff Institute, the academic legacy of Johan Cruyff, began its activity 20 years ago with precisely the same purpose, and today educates athletes, sport managers and other professionals who share the objective of being part of the new generations of leaders in sport management.

“Johan Cruyff Institute will give our athletes the opportunity to choose and take a quality academic training option, adjusted to their needs and to the particularities of the high-level sport.” – Joaquín de Arístegui Laborde, general manager of sport at CSD

“The development of a successful dual career for our athletes is a priority for the CSD. The possibility of making a demanding high-level competitive sports career compatible with the development of a quality training itinerary tailored to the needs of athletes is essential for their future successful social and labor integration,” says Joaquín de Arístegui Laborde, general manager of sport at the CSD. “Johan Cruyff Institute and the formalization of the collaboration established with the CSD will give our athletes the opportunity to choose and take a quality academic training option, adjusted to their needs and to the particularities of the high-level sport they have to deal with, which will facilitate their future insertion in the labor market.”

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