The course of the Johan Cruyff Institute attracts great interest with less than a month before the celebration of the Olympic Games in Rio
Sport Marketing experiences its best days in Brazil, thanks to the organization of major sporting events like the FIFA World Cup 2014 and the Olympic Games in Rio, which will start in less than a month. Johan Cruyff Institute is doing an exclusive Sport Marketing course in the city of São Paulo with a high level of participation.
The objective of the course is to introduce students to the specialty of sport marketing, reviewing basic concepts ranging from the application of the communication technique in the sports industry, strategies, the use of sponsorship as a sport marketing tool, an introduction to ‘branding‘ and how to develop a marketing plan for sport entities.
The students have concluded five days of classes with our representative in Brasil, Davis Tenorio. Now it’s time to complete the course online, through our virtual campus.