Johan Cruyff Institute, at WFS’18 with Roberto Martínez, Jorge Valdano, Vítor Baía and Estela Santos

September 21, 2018

El seleccionador de Bélgica, Roberto Martínez, y los ex internacionales Jorge Valdano y Vítor Baía, debatirán sobre ‘El Día Después’ de los futbolistas en nuestro panel, moderado por la periodista Estela Santos

Belgium coach Roberto Martínez and former internationals Jorge Valdano and Vitor Baía will discuss ‘The Day After’ of the players, on our panel at WFS, moderated by journalist Estela Santos

Johan Cruyff Institute has assembled a luxury panel to form part of the program of presentations and debates within the framework of the Wold Football Summit, which returns to the Teatro Goya in Madrid for its third edition, on September 24 and 25.

‘The Day After’ is the theme of the panel presented by the Johan Cruyff Institute, and the reality faced by most players when the day for them to retire arrives. Academic training is not only ideal, but also an essential requirement so that the football industry can be nurtured by those who have dedicated the best years of their lives to the sport, and want to continue doing so from a management position.

Roberto Martínez, coach of the Belgium national team, Jorge Valdano, former player and coach of Real Madrid, and Vítor Baía, former player of FC Barcelona and FC Oporto (where he was also director of international relations) will discuss this issue with the help of the moderator, Estela Santos, a journalist from the newspaper Expansión. The panel will take place on Tuesday, from 3:30 p.m. to 4:10 p.m., in the Conference Room (Main Stage) of the World Football Summit.


Our guests

Roberto Martínez

Roberto Martínez is a man of challenges accustomed to leaving a mark wherever he goes. He trained as a footballer in the lower categories of Balaguer, his hometown club, but at the age of 21 he decided to cross borders and find his place in English football.

His 21 years in England, first as a player of Wigan, Motherwell and Chester City, and later as coach of Swansea, Wigan and Everton, earned him great international recognition and the nickname of ‘Bob’. At Wigan, Roberto Martinez became the third Spanish coach to lead a Premiere League team. He helped to save them from relegation for three consecutive seasons and to become FA Cup champion, something unthinkable for a club of its characteristics. Roberto Martinez turned 265 consecutive games as a manager in the Premiere League.

The Belgian national team put their fate into his hands and he did not disappoint: first he led them to qualify for the 2018 World Cup and, once in Russia, Belgium achieved its best position ever in this championship, the bronze medal, after losing only to the World Cup Champions, France.

Vítor Baía

Vítor Baía holds a degree in sport management. He is the founder and chairman of the board of directors of the Vítor Baía Foundation—a private social support organization dedicated to supporting children and young people. He is the director of Project 1, the goalkeeper school of the Portuguese Football Federation. He was director of international relations at FC Oporto from 2008 to 2011. He is a former top-flight goalkeeper, playing for clubs such as FC Porto and FC Barcelona, as well as the Portuguese national team, which allowed him to be one of the most successful goalkeepers in the world. He is also a regular contributor to various media in matters related to sport. In addition, he is author and co-author of two books: Vítor Baía – La Autobiografía and Vítor Baía y Amigos Cuentan Historias para Niños.

Jorge Valdano

Jorge Valdano is one of the best-known faces in international football, with a life dedicated entirely to the king of sport in all its facets: as a player, coach, director and, currently, as a business consultant, commentator in prestigious media, and conference speaker.

Argentinian by birth and Spanish by adoption, Jorge Valdano made his debut at Newell’s Old Boys in Rosario at the age of 18, and his talent soon led him to cross the pond and consolidate his position as a player in European football. He played for Alavés, Real Zaragoza and Real Madrid, with whom he won two Leagues, 1 Cup and 2 UEFA Cups. He retired in 1987 after proclaiming himself world champion with Argentina at the 1986 World Cup, and having played 228 games in the Spanish first division, with a total of 86 goals.

His career as a coach and director was no less brilliant. He debuted on the bench of Club Deportivo Tenerife in 1992, and two years later he joined Real Madrid, leading them to win the League and bringing in several first-team players who would later be emblematic figures for the club, such as Raul Gonzalez and Guti. Valencia CF was his last adventure as a coach, before returning definitively to Real Madrid to start his career in the offices. Jorge Valdano held the position of sports director from 1999 to 2003 and director general from 2009 to 2011, and was one of the key men in the construction of the team known as ‘the Galacticos’. His last titles were with the team in white: 1 League as a player; and 2 Leagues, 1 Super Cup, 1 Copa del Rey, 1 Champions League, 1 Intercontinental Cup and 1 European Super Cup, as coach and director.

Estela Santos

Estela Santos Mazo has spent most of her professional life linked to the newspaper Expansión. After spending some time at local radio stations, such as Onda Cero Burgos, Radio Arlanzón and the newspaper Diario de Burgos, she joined Expansión as a staff writer in the economy section. In 2005, she became head of section. She has a degree in journalism from the University of Navarra as well as an MBA from the prestigious IE Business School. She was appointed editor-in-chief after 8 years at the newspaper, where she has covered the news in several different areas—especially macroeconomics and taxation—and currently continues to write about economic and political news.

In addition to our presence on the main debate panel, as academic partner of WFS’18 the Johan Cruyff Institute will have a networking space in The Box, and a stand in the Expo Zone providing information for all attendees interested in our academic training. The director of the Johan Cruyff Institute, Mariël Koerhuis, will also be on the jury of the WFS Industry Awards, for the category of ‘The Best Football Industry Supplier’. These awards have been created to recognize good practices and success stories within the sector and to reward the best professionals in the football industry.


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