Johan Cruyff Institute gives content to the Barça Innovation Hub

April 26, 2017

Johan Cruyff Institute gives content to the Barça Innovation Hub

Mariël Koerhuis, director of the Johan Cruyff Institute, participates in a conference day organized by Indescat for entrepreneurs and managers from the University of Beijing

The Johan Cruyff Institute will be one of the companies represented at the information day that, under the umbrella of the Catalan sports industry cluster Indescat, and promoted by the Barça Innovation Hub, is going to be held this Wednesday at the Ciutat Esportiva Joan Gamper for a group of Chinese entrepreneurs and managers from the University of Beijing.

Representatives from a total of 25 Chinese companies will have the opportunity to learn about the management and activity of Catalan companies that are particularly innovative in the sports industry. The Johan Cruyff Institute will present its academic offer for the education of professionals in sport management, sport marketing, sponsorship, coaching and football business, all of which is available to the Chinese market through a variety of online and on-campus programs in Barcelona and Amsterdam.

The Johan Cruyff Institute, within the framework of the collaboration agreement with FC Barcelona Universitas, participates in the Barça Innovation Hub as part of the ecosystem that drives knowledge and innovation. This ecosystem is based on a model that promotes a culture of excellence, transparency, openness and collaboration with prestigious brands, universities, research centers, start-ups, students, athletes, investors and visionaries from all over the world.

Master in

Football Business in partnership with FC Barcelona

The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.

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