Johan Cruyff Institute expands to Argentina

December 2, 2016

Johan Cruyff Institute expands to Argentina

The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina

The Johan Cruyff Institute will implement all its academic programs and teaching methodology in Argentina following the representation agreement signed with Good Morning Sports, a company dedicated to networking and the creation of business opportunities in the sports industry with partners around the world. With the incorporation of Argentina, the Johan Cruyff Institute now has a presence in eight countries in Latin America – Argentina, Brazil, Chile, Ecuador, Guatemala, Venezuela, Uruguay and Peru.

Good Morning Sports is dedicated to connecting, uniting and strengthening the bonds between the different players in the sports ecosystem. Its mission is to professionalize the sports industry in the region and with that same aim it will include acting as an agent of the Johan Cruyff Institute in its services. The company is led in the country by Patricio Baigorrotegui, director and co-founder of Good Morning Sports, who has over 10 years’ professional experience in business development and company management in Latin America.

Good Morning Sports will promote in the country the portfolio of the Johan Cruyff Institute, which has developed the first Master in Football  Business together with FC Barcelona, the on-campus version of which will start in April 2017 (in Barcelona). The Johan Cruyff Institute programs are aimed at individual training but can also be personalized for clubs, federations and companies in the sports sector.

For further information, please contact to:

Patricio Baigorrotegui


Phone: +54 11 5763 7979

Master in Football Business

in partnership with FC Barcelona

The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.

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