Johan Cruyff Institute repeats at Expo Fútbol Uruguay

June 30, 2017

Johan Cruyff Institute repeats at Expo Fútbol Uruguay

Johan Cruyff Institute returns to the most important fair of the year in Latin American football to present its programs at the Congress of Sport Business

Expo Fútbol 2017, the Latin American football event of the year, celebrates its fourth successive edition. The LATU Technology Park in Montevideo will bring together professionals, entrepreneurs and football fans from June 30 to July 1 for three days dedicated to the world of the king of sports, one of the highest exponents of the sports industry.

Johan Cruyff Institute will be present at the fair through its representative in Uruguay, Paco Silva, and will have a stand in the networking area, offering information on all our academic programs. In addition, to provide content as a Learning Partner of the event, our international agent will moderate the international panel of Sport Management and will lead the Business Roundtable ‘Future Leaders of Sport’, within the business section.

Johan Cruyff Institute repeats at Expo Fútbol Uruguay

“It is the most important sport networking space in South America, which manages to link and integrate sport with the corporate world. In this edition in Uruguay, we will enjoy the presence of many of the great clubs from the region, as well as important companies in the sector, both attending and also presenting their cases and best practices in Business Development, Applied Technology, Fan Engagement, Sport Management, Media Rights, Sports Licenses, among others”, explains Laura Cordeiro, director and co-founder, with Patricio Baigorrotegui, of Good Morning Sports, the organizers of the event.

For Patricio Baigorrotegui, “there is a group of professionals in the region who are leading change. The objective is to get closer to the management models that are used in Europe. To achieve that, it is essential to have spaces for interaction, debate, exchange and the generation of sport business knowledge”.

Johan Cruyff Institute repeats at Expo Fútbol Uruguay


Football Business Online

Football is quite possibly the most powerful most popular sport in the world; linking communities, moving emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with significant economic impact to infrastructure development, sponsorships, TV rights and transfers of players. The main objective of the Postgraduate Diploma in Football Business is to educate you in the proper use of management tools for organizations linked to football. You’ll develop abilities to recognize business opportunities, establish strategies, anticipate changes and optimize resources.

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