Maccabi Israel, new corporate partner of Johan Cruyff Institute

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Maccabi Israel has become part of the select group of corporate partners of the Johan Cruyff Institute through the signing of a collaboration agreement in academic matters

The Johan Cruyff Institute and Maccabi Israel have formalized an agreement to offer the confederation´s members access to academic training with special conditions that will favor the development of their professional careers.

Maccabi Israel is one of the six confederations of Maccabi World Union, an international sports organization spanning five continents and more than 50 countries, with some 400,000 members. The Maccabi World Union organizes the Maccabiah Games, which are known as the “Jewish Olympics” and are the third-largest international sporting event in the world (after the Olympics and the FIFA World Cup).

The other five confederations that make up the organization are:  European Maccabi Confederation, Maccabi North America, Maccabi Latin America, Maccabi South Africa and Maccabi Australia.

The Johan Cruyff Institute will join forces with Maccabi Israel to offer its athletes, coaches and managers the possibility to continue their professional training in areas of sport management, sport marketing and sponsorship, football business and coaching, with special discounts.

Yoram Eyal, president of Maccabi Israel, stated: “On behalf of the executive board of Maccabi Israel, we would like to express our gratitude to the Johan Cruyff Institute for this agreement that offers our athletes, coaches and managers the opportunity to train to become the next leaders of our sports organization with greater experience and knowledge.”

One of the clubs within Maccabi Israel is Maccabi Tel Aviv FC, which was founded in 1906, and is the oldest football club in Israel. Jordi Cruyff, son of the founder of the Johan Cruyff Institute, was part of their history as sports director from 2012 to 2018, coinciding with the club’s best years:  3 consecutive league titles to end a decade of drought, 2 Israeli League Cups and 1 Israeli Cup, with the team playing in Europe for five years, including in the Champions League.


Sport Management

The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.

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