The Scottish experience

The Scottish Experience - Master in Football Business - Johan Cruyff Institute

Our students of the Master in Football Business in partnership with FC Barcelona went on a trip to Glasgow before joining the Study trip to Amsterdam together with students of other academic programs

Here is a short summary of their sport experience in the Scottish city:

Day 1: Celtic vs Livingston

“The Bhoys (Celtic’s nickname) were hosting Livingston in a match that could almost definitely mean another league title for the green and white part of Glasgow and our students of the Master in Football Business in Partnership with FC Barcelona didn’t want to miss the opportunity to visit Celtic Park. No matter the rain and the cold weather, like true athletes, they walked all the way to the stadium in order to enjoy the traditional pre-game atmosphere in a proper pub, buy some merchandise and take pictures outside and inside the stadium. Even though the final outcome of the game wasn’t the best one (a 0-0 draw), this experience will definitely help the students to better understand what this club means for the green and white part of Glasgow.”

The Scottish experience Master in Football Business - Johan Cruyff Institute

The Scottish experience Master in Football Business - Johan Cruyff Institute

The Scottish experience Master in Football Business - Johan Cruyff Institute

Day 2: Hampden + Ibrox

“After setting the scene with the Celtic game on Day 1 of our trip, there was an eagerness to know more about Glasgow, and what better way to understand a new city than through a lens of football? First stop of the day was Hampden Park, the national stadium that was built and is still owned by the amateur club Queen’s Park FC. The National Club Grow Manager at the Scottish FA, Danny Bisland, gave a wonderful overview of how the FA promotes and grows the game of football across the country and Jim, our guide, gave us an amazing tour around this facility”.

The Scottish experience Master in Football Business - Johan Cruyff Institute

“The second stop of the day was Ibrox Stadium, home of the Rangers.  This tour was possible thanks to our friends from Edusport Academy, but before we started the visit, a proper lunch at Argyle Suit Ibrox was much needed. The tour and our fantastic guide provided an outstanding overview of the “blue” part of the city of Glasgow”.

The Scottish experience Master in Football Business - Johan Cruyff Institute

The Scottish experience Master in Football Business - Johan Cruyff Institute

The Scottish experience Master in Football Business - Johan Cruyff Institute

Day 3: Celtic Park presentations

“The last full day of the Glasgow trip brought us back to Celtic Park where we had the opportunity to learn more about the history and present of the European Cup winners from 1967. Throughout the day, we were given a perfect stadium and history tour by our guide Matthew, a general introduction to the current business side of the club with Adrian Filby (Commercial Director), and a marketing & multimedia overview with Kerry Keenan (Head of Marketing). Additionally, John Bruce (eCommerce Manager) explained more about the importance of having a proper e-commerce department, and Donna Marie Hendry & Jane Maguire (Head of Business Development & Head of Fundraising) provided insights into the charitable and CSR aspects of this historic club.”

The Scottish experience Master in Football Business - Johan Cruyff Institute

The Scottish experience Master in Football Business - Johan Cruyff Institute

The Scottish experience Master in Football Business - Johan Cruyff Institute

MASTER IN

Football Business in partnership with FC Barcelona

The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.

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