Johan Cruyff Institute, learning partner of Good Morning Sports for the fourth consecutive year

Johan Cruyff Institute renews its commitment as Learning Partner of the SportBiz congresses of Good Morning Sports and consolidates the alliance formalized in 2016 to contribute to the professionalization of the sports industry in Latin America

Johan Cruyff Institute will continue working with Good Morning Sports in the professionalization of the sports industry in Latin America for the fourth consecutive year after making effective the renewal of its alliance as Learning Partner. The two entities initiated a joint collaboration in 2016 that has provided benefits to the network of sport management professionals in Latin America and the increasingly extensive community of students who study our programs from different parts of the continent.

“We are delighted to renew for the fourth consecutive year our collaboration as Learning Partner of the SportBiz congresses organized by Good Morning Sports . The raison d’être of both entities is a commitment to the professionalization of the sports industry to which we both contribute from different perspectives, and together we enhance this work by sharing the passion and values of sport,” said the marketing director of Johan Cruyff Institute, Cristina Palés.

For his part, Patricio Baigorrotegui, director of Good Morning Sports, said: “We are proud that Johan Cruyff Institute has reaffirmed its confidence in us as the Learning Partner of SportBizLatam. We continue to grow alongside one of the leading and most prestigious academic institutions in the sports industry, with whom we share values and pursue common goals.”

For this year, Good Morning Sports has scheduled an interesting calendar of events that will start in March with the celebration of the Sport Business European Congress in Barcelona. The dates of the eight congresses, aimed at professionals in the sport and business sectors, are as follows:

• March 26: Sport Business European Congress – Barcelona (España)
• April 16: Congreso Latinoamericano de Sport Business – Panamá
• May 7: Congreso Latinoamericano de Sport Business – La Paz (Bolivia)
• May 28: Congreso Latinoamericano de Sport Business – Montevideo (Uruguay)
• June: Congreso Latinoamericano de Sport Business – Quito (Ecuador)
• July: Congreso Latinoamericano de Sport Business – El Salvador
• September: Congreso Latinoamericano de Sport Business – Bogotá (Colombia)
• October: Congreso Latinoamericano de Sport Business – Buenos Aires (Argentina)

As a result of the alliance between the two entities, Good Morning Sports operates as an international agent of Johan Cruyff Institute in Argentina, offering our entire portfolio of academic programs and teaching methodology in the country.