Johan Cruyff Institute will moderate a panel on technology applied to the development of elite athletes at 4FYN, the event for technology startups at MWC Barcelona, the largest international trade fair for the mobile industry
MWC Barcelona returns from February 28 to March 3 to bring the mobile connectivity industry together again in the same space. More than 1,500 exhibitors and professionals from 165 countries around the world will discover the latest developments in applied technology, and the world of sport will play a prominent role at the congress. Johan Cruyff Institute will be part of 4FYN, the event for tech startups, moderating a panel focused on the role of technology in the development of the next generation of elite athletes, which will be led by our general manager, Mariël Koerhuis.
The session will take place at the Banc Sabadell stand on March 3 from 11.05 a.m. to 11.45 a.m., and will focus on the importance of technology in improving the performance of professional athletes and how it will help to revolutionize competition in the next 5-10 years, as well as the challenges involved in its implementation in an industry where artificial intelligence, the internet of things (IoT), machine learning and data analytics are gaining more and more ground. Representatives from the companies Humanox, Onalabs and TRAK will contribute to the panel discussion.
Big data is the core business of Humanox, the company that has launched the first intelligent, ultra light, flexible and impact-resistant shin guards, which collect more than 50,000 pieces of data per training session or match with information on the athlete’s performance and physical condition. Iván Contreras, co-founder of the company, will be in charge of talking about all its applications.
Elisabeth del Valle, co-founder and CEO of Onalabs, will demonstrate that “the skin secretes data” and how their digital devices based on sensory bioengineering allow sweat to be transformed into an intelligent fluid that provides parameters on the athlete’s physical performance.
Jon Vital, co-founder of TRAK, will present the project, which consists of a tele-rehabilitation service assisted by artificial intelligence, for the benefit of patients and healthcare staff. TRAK’s technology uses a camera on a mobile phone, tablet or laptop to monitor the exercise to be performed, correcting incorrect movements and positions in real time. Physiotherapists can prescribe digital treatments and follow the evolution of their patients remotely.
