The event, organized in collaboration with JBS Academy, will focus on the professionalization of sports and the global exchange of knowledge
The Sports Education Forum 2025 will take place on June 20 at the Radisson Blu Iveria Hotel in Tbilisi, Georgia. This sports forum will bring together key figures from the industry to discuss emerging trends, strategic planning, sports psychology, marketing, and talent management. Johan Cruyff Institute will have a prominent presence, with the participation of several of its academic experts and industry professionals.
The event will bring together leading professionals from the international sports industry, who will share their experience and insights on the current challenges and opportunities in the field. It will be a unique opportunity to hear first-hand the career paths and lessons learned from individuals who have held key roles in top-level sports organizations.
Tickets for the Sports Education Forum 2025, one of the most exciting sports events of the year, are now available at this link.
Confirmed speakers
Former Georgian footballer and coach. All-time top scorer for the Georgian national team. As a coach, he has managed clubs such as Kayserispor, Kasımpaşa, and Pakhtakor Tashkent, with whom he won the Uzbek league and cup.
Spanish former professional footballer, renowned for his career as a midfielder at Valencia CF and the national team, recognized for his vision of the game, technique, and leadership on the field during the late 1990s and early 2000s.
Head of Women’s Football Marketing at Real Betis Balompié and Project Manager of the sustainability initiative Forever Green.
Former professional basketball player and sports psychologist. She is currently the Head of Mental Performance at RCD Espanyol and a founding partner of Themove.
Chief Financial Officer and Board Member at RedBird FC, with prior leadership roles at Glasgow Celtic FC, Al Jazira FC, and Portas Consulting, where he contributed to major football industry projects.
Associate Academic Director at Johan Cruyff Institute. Consultant in Sports Marketing and Sponsorship. PhD candidate in Sport Sciences at the Catholic University of San Antonio of Murcia (UCAM).
Football agent at Lian Sports, where he manages the branding of high-level players such as André Onana.
Sports Education Forum 2025: Exploring the key trends shaping the sports industry
Tbilisi, the host city of the forum, has established itself as a growing sports and cultural hub. With a vibrant urban life and increasing interest in sports, the Georgian capital offers an ideal setting to discuss the future of sports management. Its blend of history, hospitality, and ambition makes it a strategic meeting point for international sports leaders and professionals.
The panels and roundtables at the Sports Education Forum 2025 will address key topics in the industry, such as the evolution of sports marketing in the sportainment era, the empowerment of new generations, and strategic planning in sports organizations. The forum will not only serve as a platform for learning, but also as a unique opportunity to build collaborative networks and explore new synergies in the global sports world.
“Our mission is to prepare future sports leaders through education. Being present at forums like this allows us to contribute to the growth of expanding sports ecosystems such as Georgia’s, and to connect with professionals committed to innovative, ethical, and sustainable sports management,” says Edgar Romero, Head of Corporate Relations at Johan Cruyff Institute.
With this participation, Johan Cruyff Institute reaffirms its commitment to training leaders who are ready to face the challenges of contemporary sports, promoting a global, transformative vision centered on the value of applied knowledge.
