November 30, 2016
‘The World of Johan Cruyff’ gave a talk on the legacy of its founder, on the opening day of the World Football Summit width=”560″ height=”315″ frameborder=”0″ allowfullscreen=”allowfullscreen”> Carole Thate, manager […]
September 25, 2015
International footballers who have been to the Johan Cruyff Institute talk about the importance of acquiring knowledge about the business of football during and after their careers in order to […]
July 17, 2015
Jeroen Weijermars, sports marketing professor at the Johan Cruyff University in Amsterdam, reflects on the reaction of sponsors following the accusations against Blatter for taking bribes One of the reasons […]
April 2, 2015
The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to sponsors and create brand value The Liga de Fútbol Profesional (LFP) […]
March 24, 2015
The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best youth football tournament Over its 14 year history, besides […]
