Football Business




‘La Liga’ brand attracts almighty China

April 2, 2015

The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to sponsors and create brand value The Liga de Fútbol Profesional (LFP) […]

La fórmula mágica del MIC

The MIC magic formula

March 24, 2015

The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best youth football tournament Over its 14 year history, besides […]