Football and digital marketing, the subject of debate in a new webinar

September 21, 2016

Fútbol y marketing digital, tema de debate en un nuevo webinar - Johan Cruyff Institute

On October 13, the Johan Cruyff Institute and GlobalSportsJobs will bring together four professionals from marketing and the football industry to share their experience in a webinar entitled “The impact of the digitial era in football marketing”.

The Johan Cruyff Institute and GlobalSportsJobs will bring together four sport marketing specialists on October 13 to participate in a free webinar on the impact of the digital age on the marketing of football. Richard Lamb (director of international business at Inter Milan), Steve Adams (senior commercial acquisition manager at the English Football Association) and Richard Denton (professor at the Johan Cruyff Institute with over 20 years experience in international companies as a sport marketing professional) will share their experience as industry specialists, together with Will Lloyd (founder and CEO of GlobalSportsJobs) who will act as moderator.

The football business has entered fully into the digital era. Clubs are creating more and more personalized content to connect with their fans and generate new revenues, changes that are due to the continuous advances in technology. As the Spanish saying goes, “after the game, the game starts”. The internet and social media have opened a new avenue of communication between clubs, fans, sponsors and all those involved in this business. Now you can interact before, during and after the game and the key is the personalized content that the football industry is capable of generating.

These specialists will be discussing all this on October 13 for about 45 minutes. If you do not want to stay out of the game, join us at this link https://johancruyffinstitute.com/webinar/marketing-of-football/ and participate.

Football and digital marketing, the subject of debate in a new webinar - Johan Cruyff Institute

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