Sport marketing course for UTPL is underway

September 6, 2019

Sport marketing course for the UTPL is underway

Johan Cruyff Institute welcomes students from Universidad Técnica Particular de Loja who this week have started a tailor-made online sport marketing course

As part of the agreement signed on March 27, Johan Cruyff Institute and Universidad Técnica Particular de Loja (UTPL) begin their academic collaboration with the start of an online sport marketing course tailored for the UTPL.

The course is aimed at UTPL students in higher education who, having chosen training in the administrative area, want to specialize in sport marketing. The program consists of 40 teaching hours, spread over five weeks, and is divided into four thematic blocks: introduction to sport marketing; definition of the marketing strategy: differentiation; market segmentation, targets, positioning and value proposition; and brand design and management.

Johan Cruyff Institute has assigned two members of its teaching staff to teach this tailor-made course for UTPL: Marc Bernadich, professor of sport marketing at Johan Cruyff Institute, has a PhD in business administration from the Autonomous University of Barcelona; and Lukas Dorda, online learning manager at Johan Cruyff Institute, is a graduate of the Master in Sport Management and Master in Sport Marketing and Sponsorship at Johan Cruyff Institute.

Universidad Técnica Particular de Loja is an institution of higher education founded in 1971 in southern Ecuador, with the aim of contributing to the sustainable development of the country, through quality education in two methods of study: face-to-face and distance learning, and offering undergraduate, postgraduate and professional training programs. As part of the academic collaboration agreement, UTPL students will have access to all the academic programs in sport management and sport marketing and sponsorship taught by Johan Cruyff Institute and included in the portfolio of its online programs. The conditions of the agreement also include a commitment to organize workshops in Barcelona and in Ecuador as well as giving UTPL students the opportunity to study the Online Master in Sport Management from Johan Cruyff Institute with a discount on its official price.


Online Programs

Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or email.

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