Johan Cruyff Institute at SportBizLatam in Montevideo

Johan Cruyff Institute at SportBizLatam in Montevideo

Johan Cruyff Institute offers its students and alumni special discounts to SportBizLatam, the 10th Latin American Sport Business Congress, in Montevideo The event is part of the ExpoFútbol fair and offers professionals in the football industry a space for debate, knowledge-sharing, networking and new business opportunities. During the day, attendees can enjoy lectures on sport […]



Johan Cruyff Institute, partner of IEG’s Annual Conference in Chicago

Johan Cruyff Institute, partner of IEG’s Annual Conference in Chicago

Exclusive discounts for Johan Cruyff Institute students and alumni to attend IEG 2018 in Chicago, a four-day conference with experts in sport marketing and sponsorship Thanks to the agreement reached with the event organizers, the entire network of students and alumni of the Johan Cruyff Institute will enjoy special discounts, which can be accessed through […]

AEFCA ensures the future of its coaches with Johan Cruyff Institute

AEFCA ensures the future of its coaches with Johan Cruyff Institute

The Alliance of European Football Coaches’ Associations offers its members a future in sport management through an agreement for academic education with the Johan Cruyff Institute Johan Cruyff Institute will contribute to this personal and professional development by making available to all members of the associations its entire offer of Master’s, Postgraduate and courses with […]

Vasileios Ioannidis and Isabel López, the best projects of the MOOC 2017 - Johan cruyff Institute

Vasileios Ioannidis and Isabel López, the best projects of the MOOC 2017

As winning projects of the sport sponsorship MOOC, both will receive a full scholarship to study at the Johan Cruyff Institute The evaluation committee considered that, among the 47 proposals presented in the course in English and the 96 received in the Spanish version, these were the works that best responded to the challenge presented […]

Special conditions for Johan Cruyff Institute at SIS Mexico 2018

Special conditions for Johan Cruyff Institute at SIS Mexico 2018

The upcoming Sport Innovation Summit in Mexico will feature a roster of world-class speakers and offer discounts for students and alumni of the Johan Cruyff Institute During the two days of the conference, the speakers taking to the stage of SIS Mexico will be professionals of the stature of: Emilio García Duarte, senior marketing director […]

Universitario de Deportes seeks excellence beyond the pitch - Johan Cruyff Institute

Universitario de Deportes seeks excellence beyond the pitch

Johan Cruyff Institute makes all its Peru-based and online courses available to Universitario, one of the most successful clubs in Peruvian football Universitario, more popularly known as ‘Los Cremas’, is the most successful team in the Peruvian League, with a total of 26 national titles. With 42 international participations in tournaments organized by CONMEBOL, it […]

El Coliseum Summit Europe 2018 ofrece condiciones especiales a Johan Cruyff Institute

Coliseum Summit Europe 2018 offers special conditions to Johan Cruyff Institute

Students and alumni of the Johan Cruyff Institute can obtain interesting discounts to attend the Coliseum Summit in London, dedicated to the management of sports venues worldwide Johan Cruyff Institute has reached an agreement with the summit’s organizers so that the entire network of students and alumni of the institution can access this exclusive meeting […]

Johan Cruyff Institute will have a double presence at the Web Sport Congress

Johan Cruyff Institute will have a double presence at the Web Sport Congress

Johan Cruyff Institute will participate in the Web Sport Congress in Barcelona sponsoring a panel on FIFA and with the presence of our consulting manager, Cinto Ajram, in the debate dedicated to sport sponsorship The congress will have 39 speakers from the international arena, divided into 14 panel sessions in which they will discuss, from […]

Guayaquil City to receive training from Johan Cruyff Institute

Guayaquil City to receive training from Johan Cruyff Institute

The collaboration agreement signed with Guayaquil City will enable the club’s players, members and employees to do our programs in sport management and marketing with special conditions They will be able to choose between all the online academic programs from the Johan Cruyff Institute and will have a discount of up to 30%. The president […]

Organizing a world-class sporting event, the theme of our next webinar - Johan Cruyff Institute

Organizing a world-class sporting event, the theme of our next webinar

Deepak Trivedi, a great expert in organizing major sporting events and strategic management consultant for Tokyo 2020, will be the guest of our next webinar for the Alumni Cruyff Institute network on March 27 The celebration of a major sporting event with global impact is undoubtedly a great showcase for the city that organizes it, […]

La alianza con el Girona FC, más fuerte

The alliance with Girona FC, even stronger

Johan Cruyff Institute and Girona FC renew the agreement for 2018 and expand the collaboration to include more benefits for members of both entities For 2018, the collaboration framework will be extended to include a 50% discount partial scholarship to one member of the first team of Girona FC, to study any of the online […]

Johan Cruyff Institute inicia su gira de ferias especializadas

Johan Cruyff Institute begins its tour of specialized fairs

Johan Cruyff Institute will be present at five specialized training fairs in Spain (Bilbao, Valencia, Seville, Madrid and Barcelona) and two in the Netherlands (Utrecht and Amsterdam) In addition to learning about all the Johan Cruyff Institute courses, you will also be able to find out about the requirements to study the joint degrees we […]

El Fútbol Sala apuesta por la formación de Johan Cruyff Institute

Futsal chooses the education from the Johan Cruyff Institute

The Spanish Association of Futsal Players and the Association of Female Futsal Players will have access to academic education at the Johan Cruff Institute with special discounts and two partial scholarships for elite players in the national top division Helping its members to obtain training is one of the priorities of both associations, and is […]

Johan Cruyff Institute ofrece formación en gestión deportiva a EduSport Academy

Johan Cruyff Institute offers sport management education to EduSport Academy

The Johan Cruyff Institute reinforces the educational commitment of EduSport Academy, an elite football program in Scotland, with all its offer of Masters, Postgraduates and other courses The director of EduSport Academy, Chris Ewing, believes that it is a great opportunity for his boys to combine their football career with studies at the Johan Cruyff […]

New Master in Sport Management together with ESADE and FC Barcelona - Johan Cruyff Institute

New Master in Sport Management together with ESADE and FC Barcelona

Johan Cruyff Institute collaborates with both institutions to launch a Master in Sport Management for senior executives and managers through the Barça Innovation Hub platform The 11-month course will be launched through the Barça Innovation Hub platform and will consist of a mixed online program (in three periods) and on-campus modules in Miami, Buenos Aires, […]

Indescat presents the fifth Business and Sports Awards with Johan Cruyff Institute on the jury

Indescat presents the fifth Business and Sports Awards with Johan Cruyff Institute on the jury

The jury of this fifth edition, which included our consulting manager Cinto Ajram, has awarded the projects of Coach Studio, RunOpinion, Skitude and FirstVision The award ceremony was held yesterday at the UPF Barcelona School of Management and was attended by: the president of Indescat, Anna Pruna; the director general of sport, Gerard Figueras; the […]

Amsterdam, Barcelona and London, Johan Cruyff Institute study trip destinations

Amsterdam, Barcelona and London, Johan Cruyff Institute study trip destinations

Students from Amsterdam, Mexico and Peru enjoyed their study trips in three European cities combining classes, visits, networking opportunities and leisure time Amsterdam, Barcelona and London were the destinations chosen this year for the long-awaited study trips of the students from Mexico, Peru and Amsterdam, while the Barcelona and online students will enjoy their trips […]

Mou-te promueve el deporte como sector de ocupación - Johan Cruyff Institute

Mou-te promotes sport as an employment sector

Johan Cruyff Institute will attend Mou-te, a space for lectures and networking aimed at all young people who want to make sport their profession The one-day event will take place at the Centre Cívic Casinet d’Hostafrancs where there will two clearly differentiated spaces. In one area, there will be lectures and talks by professionals from […]

CruyffSportTalks vuelve a Brasil - Johan Cruyff Institute

CruyffSportTalks returns to Brazil

Johan Cruyff Institute organizes, with the support of BDO Brazil, a second edition of the CruyffSportTalks, a meeting for sport marketing professionals in Brazil “The objective of this networking meeting for sport marketing professionals is to promote, give value and contribute to the development of the sports industry in Brazil and the rest of the […]

First joint Forum for the three Johan Cruyff Academies in The Netherlands

First joint Forum for the three Johan Cruyff Academies in The Netherlands

Teachers, managers and staff of the Johan Cruyff Academies meet in Amsterdam to strengthen their mutual cooperation Harry van Dorenmalen, a special invitee to the event, will give a talk. Harry has had an impressive career at IBM Corporation, where he has held the position of managing director IBM the Netherlands and director of IBM […]

Cinto Ajram, invitado como experto al World Marketing Festival - Johan Cruyff Institute

Cinto Ajram, invited to World Marketing Festival as an expert

Cinto Ajram, consulting manager and sport marketing professor at the Johan Cruyff Institute, will participate in a round table on marketing and sport on November 23 The round table will be on November 23 at 12.00 noon at the TV3 auditorium and will also include: Enric Pujadas, director of advertising, sponsorship and marketing at Mediapro; […]

Nuevo convenio de colaboración entre Johan Cruyff Institute y Esporte Clube Pinheiros

New collaboration agreement between Johan Cruyff Institute and Esporte Clube Pinheiros

The agreement will benefit the more than 38,000 members of the largest sports club in Latin America and also Johan Cruyff Institute students with internship offers and access to case studies The president of Esporte Clube Pinheiros, Roberto Cappellano, and the international agent of Johan Cruyff Institute in Brazil, Davis Tenorio, met in Sao Paulo […]

Johan Cruyff Institute participates actively in two fairs at The Netherlands

Johan Cruyff Institute participates actively in two fairs at The Netherlands

Johan Cruyff Institute will be present at the National Sports Fair on November 15 and 16 in Gorinchem and at the National Career Fair on November 17 and 18 in Utrecht, The Netherlands, with stands and workshops Directors, managers, treasurers, trainers, officials and volunteers from the world of sport will be in touch with suppliers […]

Johan Cruyff College Roosendaal celebrates its 10 year anniversary

Johan Cruyff College Roosendaal celebrates its 10 year anniversary

Edith Bosch, former Olympic judoka, and Mark Bogaerts, global sponsorship manager at Heineken, gave presentations during the celebration Edith Bosch, alumnus of the Master in Sport Management and former European and World Champion and Olympian, who won a silver medal in Athens and bronze in Beijing and London, talked about her life. As she explained […]

Johan Cruyff Institute attends football industry event in San Siro

Johan Cruyff Institute attends football industry event in San Siro

Johan Cruyff Institute will have a stand with information about all its programs at Football Avenue, which will be held on November 8th and 9th in the emblematic San Siro stadium Some 60 entities, between Italian and international clubs, federations, leagues and associations, took part in the last edition of the Football Avenue Business Development […]

Feyenoord y Vitesse ya tienen sus becas de Johan Cruyff Institute

Feyenoord and Vitesse already have their scholarships from Johan Cruyff Institute

Players and staff of Feyenoord and Vitesse begin their online programs in Sport Management and Football Business after winning the scholarships awarded at the Dutch Super Cup Seven players from Vitesse’s lower categories and the person at Feyenoord who is in charge of fan relations have started the Football Business Fundamentals course. Jens Toornstra and […]

Arrancan los seminarios de TFM en Johan Cruyff Institute

TFM seminars kick off at Johan Cruyff Institute

Six companies will visit Johan Cruyff Institute Barcelona to present their business models as an example for the TFM of the Master in Sport Management and in Sport Marketing Matheus Provinciali will present the case of 9ineSports, a new communication channel that makes it possible to connect fans, athletes, teams, brands, media and all those […]

Johan Cruyff Institute leads debate on football management at the WFS17

Johan Cruyff Institute leads debate on football management at the WFS17

Johan Cruyff Institute invited Fernando Revilla, Craig Foster and Gretar Steinsson to take the stage at WFS17 to discuss whether the football industry should be managed by former players To give their point of view on the subject were: Fernando Revilla, currently president of the America Division and member of the Executive Committee of FIFPro, […]

Cinto Ajram, moderator of a round table on 'the economic impact of sport’ - Johan Cruyff Institute

Cinto Ajram, moderator of a round table on ‘the economic impact of sport’

The Johan Cruyff Institute professor and consulting manager is invited to participate in the Congress on Local Sports organized by the Diputació de Barcelona The objective of the round table is to discuss the role of sport as a driver of the local economy. The other participants will be Carmen Baz, head of marketing at […]

Johan Cruyff Institute and FIFPro Division Americas join forces for the professionalization of football

Johan Cruyff Institute and FIFPro Division Americas join forces for the professionalization of football

Johan Cruyff Institute director, Mariël Koerhuis, and FIFPro Division Americas president, Fernando Revilla, sign a comprehensive collaboration agreement at the WFS The collaboration between both entities has now been extended with the signing of a comprehensive agreement that will benefit the members of the two groups. Johan Cruyff Institute director Mariël Koerhuis and FIFPro Division […]

Johan Cruyff Institute creates a new consulting service

Johan Cruyff Institute creates a new consulting service

The consultancy area, directed by our professor and specialist in sport marketing and sponsorship Cinto Ajram, offers a global service, and is aimed at private and public companies, clubs, federations and athletes in need of strategic advice, implementation and activation “In a world where economic resources are vital for pushing projects forward, a good marketing […]

The Legacy of Johan Cruyff will have presence at WFS17

The Legacy of Johan Cruyff will have presence at WFS17

Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate on whether the football industry should be managed by former football players and a stand to spread the Legacy of Johan Cruyff The Johan Cruyff Institute will bring to the table a topic […]

Four educational education centers extend their collaboration with the Johan Cruyff College network

Four vocational education centers extend their collaboration with the Johan Cruyff College network

The Johan Cruyff Colleges provide elite athletes and talents in the Netherlands with the opportunity to balance top sports with vocational education in sport marketing and coaching The partnership offers vocational education programs in ‘Sport & Business’ and ‘Sport & Coaching’. Besides offering a balance between elite sport and studies, the network offers opportunities for […]

Arranca el curso académico 2017-18 en Johan Cruyff Institute

Start of 2017-18 academic year at Johan Cruyff Institute

758 students from 56 different nationalities begin the academic year in all Johan Cruyff Institute centers around the world If last year the Johan Cruyff Institute marked a new milestone in its academic history through the agreement signed with the Universitat Autònoma de Barcelona and the incorporation in its offer of the Official Master’s Degree […]

El Máster en Administración y Dirección del Fútbol en colaboración con el FC Barcelona ya es una realidad - Johan Cruyff Institute

The Master in Football Business in partnership with FC Barcelona is now a reality

The first edition of the Master starts with 20 students from 14 different nationalities, among them Barça Dutch star Lieke Martens, the best female player according to FIFA A total of 20 students from 14 different nationalities will have the unique experience of studying the first and only educational program in football business developed around […]

The Soccerex ‘Clubs & Brands Breakfast’, sponsored by Johan Cruyff Institute

The Soccerex ‘Clubs & Brands Breakfast’, sponsored by Johan Cruyff Institute

Johan Cruyff Institute to sponsor the Soccerex Global Convention ‘Clubs & Brands Breakfast’ on September 5 in Manchester, an exclusive space for professionals from the world of football “It’s great to have the educational resources and experience of the Johan Cruyff Institute at this year’s Soccerex Global Convention. As sponsors of the breakfast, they will […]

Sifup, the Chilean union of professional footballers, trusts in Johan Cruyff Institute education

Sifup, the Chilean union of professional footballers, trusts in Johan Cruyff Institute education

The agreement with Sifup will allow more than a thousand players from Chile’s three professional football divisions to access the academic education at Johan Cruyff Institute with partial scholarships “It is a great opportunity for our players who want to prepare themselves in sport management to become sport directors, technical managers, marketing managers or have […]

The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017

The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017

Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at the Soccerex Global Convention in Manchester “Being present at the Soccerex Global Convention means, for us, to inspire all the attendees with the legacy of Johan Cruyff“, says Carole Thate, general manager of […]

New alliance between Johan Cruyff Institute and the Portuguese Association of Sports Law

New alliance between Johan Cruyff Institute and the Portuguese Association of Sports Law

The president of the Portuguese Association of Sports Law visited our international headquarters in Barcelona to sign a collaboration agreement between the two entities The president of the PASL, Rui Alexandre Silva, visited the international headquarters of the Johan Cruyff Institute in Barcelona to meet with the director, Mariël Koerhuis, to get to know the […]

Cruyff Sport Talks in Brazil for the first time - Johan Cruyff Institute

Cruyff Sport Talks in Brazil for the first time

Johan Cruyff Institute organized Cruyff Sport Talks, a day of sport marketing and networking, in Sao Paulo with the collaboration of multinational BDO The director of UFC Brazil (Ultimate Fighting Champsionship), Daniel Mourão, gave a lecture on ‘Strategic Management in Sport Marketing’ to an audience made up of marketing professionals, journalists, sports managers and college […]

Johan Cruyff Institute Amsterdam and Female Coaching Network join forces to support female coaches

Johan Cruyff Institute and Female Coaching Network join forces to support female coaches

Both organization aim to create a unique community of female coaches who can connect, share and develop their coaching experiences and knowledge. The aim of the collaboration is to raise awareness of female coaches within the Netherlands and create a unique community of female coaches who can connect, share and develop their coaching experiences and […]

Johan Cruyff Institute, with the young promises in The Cup

Johan Cruyff Institute, with the young promises in The Cup

Johan Cruyff Institute sponsors for the second consecutive year the youth football tournament The Cup, awarding five scholarships for education in football business among the participating teams One of the missions of Johan Cruyff Institute is to collaborate in the development of athletes beyond their sporting careers, and it is vital to make them realize […]

Johan Cruyff Institute, at the Cup final between Feyenoord and Vitesse

Johan Cruyff Institute, at the Cup final between Feyenoord and Vitesse

Johan Cruyff Institute will award 14 scholarships to Feyenoord and Vitesse, last season’s league and cup champions respectively, at the first official match of the football season in the Netherlands This initiative adds to several others that the Johan Cruyff Institute has been promoting since its beginnings, more than 15 years ago, in order to […]

Johan Cruyff Institute, with Women's Football at the World Football Summit

Johan Cruyff Institute, with Women’s Football at the World Football Summit

Johan Cruyff Institute, as academic partner of the event, is attending today in Madrid the Women’s Football Congress organized by WFS According to official FIFA data, around 26 million women play football on a regular basis in 180 countries around the world. For its part, UEFA’s Annual Report on Women’s Football in Europe reveals more […]

Johan Cruyff Institute, content provider and sponsor of Sporthub

Johan Cruyff Institute, content provider and sponsor of Sporthub

Sporthub is an exclusive sport management portal that brings together the entire community of Latin American sport professionals in an online environment “For the Johan Cruyff Institute, it was important to have a relevant place on a platform like Sporthub, with exclusive sports industry content. Sporthub brings together all those characteristics that interest our community […]

All you need to know about Sport Sponsorship - Johan Cruyff Institute

All you need to know about Sport Sponsorship

In a world of co-creation and cooperation, why do 57% of the Sponsorship Managers ask exclusivity? The ‘Sponsorship 360 for a Changing World’ program aims to provide students with an in-depth knowledge of sponsorship management and the necessary skills to develop a professional career in the world of sport sponsorship. The program has been developed […]

Johan Cruyff Institute, de nuevo en los rankings de los mejores Máster en Gestión Deportiva

Johan Cruyff Institute, again in the ranks of the best Masters in Sport Management

The prestigious magazine SportBusiness International announces the results of the 2017 rankings and Johan Cruyff Institute is again among the 40 best programs worldwide The Master in Sport Management at the Johan Cruyff Institute has ranked 39th among all on-campus programs that have been evaluated and maintained its second position in the online world. To […]

More women in power - Johan Cruyff Institute

More women in power

Karen Ephraim, professor of the Master in Coaching, represents Johan Cruyff Institute at the symposium ‘Women in Football: Development, Opportunities and Challenges’, held in Utrecht Statements such as ‘there is no glass ceiling: women mainly make it difficult themselves’ will come under review during the afternoon session. Karen has a clear opinion: “I believe it would be good […]

Football Industry Insights, new Johan Cruyff Institute program in 2018

Football Industry Insights, new Johan Cruyff Institute program in 2018

Johan Cruyff Institute launches a seminar specializing in the football industry: six days of intensive training in Barcelona with international experts from the sector The world of football is a market that generates and moves a lot of money worldwide. Because of the interest it arouses at all levels, its management is very specific and, […]

Johan Cruyff Institute 2017 graduation ceremonies, more international than ever

Johan Cruyff Institute 2017 graduation ceremonies, more international than ever

A total of 132 students with 27 different nationalities received their diplomas in Barcelona and Amsterdam, as new graduates of Johan Cruyff Institute 2017 A total of 132 students went personally to collect their diplomas this year, in Amsterdam and in Barcelona. The emblematic Ajax stadium, the Amsterdam Arena, was the chosen venue for the […]

Johan Cruyff Institute repeats at Expo Fútbol Uruguay

Johan Cruyff Institute repeats at Expo Fútbol Uruguay

Johan Cruyff Institute returns to the most important fair of the year in Latin American football to present its programs at the Congress of Sport Business Johan Cruyff Institute will be present at the fair through its representative in Uruguay, Paco Silva, and will have a stand in the networking area, offering information on all […]

Club Atlético San Lorenzo de Almagro links up with Johan Cruyff Institute

Club Atlético San Lorenzo de Almagro links up with Johan Cruyff Institute

The agreement includes important advantages for members, athletes and staff of the Argentine football club to study the academic programs of the Johan Cruyff Institute, and for our students to do internships at the club, a great of Argentina’s First Division “For San Lorenzo, this is a very positive alliance because we are talking about […]

Johan Cruyff Institute lleva la filosofía Cruyff a Savage Marketing 2017

Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017

Henk Verschuur, manager of Johan Cruyff Institute Amsterdam, will give attendees at Savage Marketing an insight into the teaching methodology of our institution, based on the philosophy of Johan Cruyff and a cornerstone of his legacy Savage Marketing 2017 will bring together over 40 speakers around the theme of sport marketing who, participating in 50 […]

Troy Douglas gets Ajax to sprint - Johan Cruyff Institute

Troy Douglas gets Ajax to sprint

AFC Ajax has added Troy Douglas to its technical team. Troy is an Olympic sprinter from Bermuda who is studying the Master in Coaching at the Johan Cruyff Institute, and whose style of coaching conforms to the principles of performance coaching “When I came back to the Netherlands after being a sprint coach in Bermuda, I […]

CN Barcelona and Johan Cruyff Institute commit to continue growing together

CN Barcelona and Johan Cruyff Institute commit to continue growing together

CN Barcelona and Johan Cruyff Institute sign a collaboration agreement that will allow them to join forces and offer their members interesting benefits and discounts on quality services and professional academic education The agreement is a win-win for both entities given the breadth of services they will share in the future, both in terms of […]

Johan Cruyff Institute, patrocinador del Clubs & Brands Breakfast de Soccerex

Johan Cruyff Institute, sponsor of the Clubs & Brands Breakfast at Soccerex

Johan Cruyff Institute will attend the Soccerex Global Convention as sponsor of the clubs and brands breakfast and with a joint stand with Cruyff Football The Johan Cruyff Institute will also have a stand in the exhibitors’ area offering information about all of master’s and postgraduate courses in Sport Management, Sport Marketing and Sport Sponsorship, […]

World Football Summit 2017 premiará a las mejores start-ups del fútbol - Johan Cruyff Institute

World Football Summit 2017 to award the best football start-ups

StartCup is a new initiative of the World Football Summit 2017 to recognize innovation and entrepreneurship at the service of football The World Football Summit will select the seven best start-ups, which will be able to give their elevator pitch and explain their business project to the attendees of the congress in a space provided […]

Top level player and coach in equal amounts - Johan Cruyff Institute

Top level player and coach in equal amounts

The young Senna Bombach is learning on the Master in Coaching to develop personally and professionally: how to establish the boundaries between being a coach and a confidant with a team of adolescents “I really like working with youth players. It is amazing to see their open-mindedness and free spiritedness, because the younger their age, […]

La Asociación Femenina de Fútbol Argentino confía en la formación de Johan Cruyff Institute

The Argentine Football Association trusts in Johan Cruyff Institute education

More than 1,200 players will have access to our educational offer, following the agreement reached with the AFFAR through our international agent in Argentina, Good Morning Sports The Argentine Women’s Football Association is a civil non-profit organization created with the objective of promoting the growth and development of women’s football, always aiming at the social […]

Johan Cruyff Institute, at the 4th Latin American Congress of Sports Business in Lima

Johan Cruyff Institute, at the 4th Latin American Congress of Sports Business in Lima

Johan Cruyff Institute will participate in this conference day for the sports industry in Lima, oriented towards networking, knowledge and the generation of opportunities In his opinion, “SportBizLatam will be an excellent opportunity for all those who want to deal with sports companies in Peru and the region. They will see that what sport in […]

An impressive mural of Johan Cruyff welcomes visitors to De Meer - Johan Cruyff Institute

An impressive mural of Johan Cruyff welcomes visitors to De Meer

The district of De Meer, where the former Ajax stadium was located, offers a new tribute to Johan: a huge mural to honor his figure and his legacy The initiators of this project were the Brazilian street artist Paulo Consentino and paints and coatings company AkzoNobel. The huge painting is a gift of the initiators […]

Johan Cruyff Institute Amsterdam partners up with SponsorReport

Johan Cruyff Institute Amsterdam partners up with SponsorReport

SponsorReport is a specialized platform and leader in the field of marketing and sponsorship SponsorReport is the only leading magazine and knowledge platform for partnership marketing and sponsorship in the Benelux countries. The magazine wishes to contribute to the further professionalization of sponsorship and the strategic deployment of sponsorship and partnership marketing as a platform […]

‘From Big Data to Smart Data’, next webinar for Alumni Cruyff Institute

‘From Big Data to Smart Data’, next webinar for Alumni Cruyff Institute

In the first webinar for the Alumni Cruyff Institute platform, we will talk about Big Data with Javier Bosch, CEO and founder of technology company NBN23, supplier to the NBA, among others This Valencian company was considered last year to be the best technology company in the sports sector in Europe, after winning a contest […]

Federation of Argentine University Sport offers its athletes education at Johan Cruyff Institute

Federation of Argentine University Sport offers its athletes education at Johan Cruyff Institute

More than 20,000 FeDUA athletes will have access to the Johan Cruyff Institute academic programs with special conditions This year, the FeDua will organize selection trials throughout the country to form the national teams that will represent Argentina at the University Olympic Games, in which 2,000 students will participate in 17 different disciplines. “We are […]

Johan Cruyff Institute opens the doors to iWorkinSport Job Fair

Johan Cruyff Institute opens the doors to iWorkinSport Job Fair

As academic partner of the international trade fair, the Johan Cruyff Institute offers its students and alumni the option of arranging job interviews with important companies and European organizations in the sports industry Large organizations are constantly looking to acquire new talent to incorporate into their workforce and candidates will be able to benefit from […]

“There are no performance limits for an athlete who believes there are none” - Victor Anfiloff - Johan Cruyff Institute

“There are no performance limits for an athlete who believes there are none”

Australia regains its former star player Victor Anfiloff, who has a Master in Sport Management from the Johan Cruyff Institute, to reflate the country’s beach volleyball after the successes he achieved in his nine years working for the Dutch federation “As technical director, I have to redefine the ‘how we do it’. It’s a task […]

Johan Cruyff Institute gives content to the Barça Innovation Hub

Johan Cruyff Institute gives content to the Barça Innovation Hub

Mariël Koerhuis, director of the Johan Cruyff Institute, participates in a conference day organized by Indescat for entrepreneurs and managers from the University of Beijing Representatives from a total of 25 Chinese companies will have the opportunity to learn about the management and activity of Catalan companies that are particularly innovative in the sports industry. […]

Johan Cruyff Institute actively participates in the Cruyff Foundation 14K Run

Johan Cruyff Institute actively participates in the Cruyff Foundation 14K Run

Whether as volunteers or taking part in the race, students and alumni of the Johan Cruyff Institute commemorate the anniversary of Johan’s birth on April 25 A big event like this cannot do without volunteers, and true to one of the principles of Johan Cruyff — “You cannot do it alone, you have to do […]

Nueva colaboración entre DIR y Johan Cruyff Institute

New collaboration between DIR and Johan Cruyff Institute

Johan Cruyff Institute signs a collaboration agreement with DIR, the largest fitness center chain in Barcelona, with more than 30 years of experience and 20 clubs in Barcelona and Sant Cugat One of the objectives of the agreement is the transfer of talent and knowledge between both institutions. Hence, the granting of scholarships or study […]

A coach in the kitchen _ Johan Cruyff Institute

A coach in the kitchen

Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for professional athletes such as cyclists, judokas, wrestlers and rowers “I decided to do the Master in Coaching to be able to guide my athletes better. Working with young athletes, you realize that they want to […]

Welcome to Alumni Cruyff Institute - Johan Cruyff Institute

Welcome to Alumni Cruyff Institute

Johan Cruyff Institute will launch soon the Alumni platform, a meeting place for the entire alumni network, which exceeds 7,000 members spread throughout the world We all know that learning and self-development doesn’t stop after studying. Johan Cruyff always said that alumni should stay connected to help each other to further professionalize the sports sector. That […]

Coaching as an aid to help young athletes within their group

Coaching as an aid to help young athletes within their group

James Rowe, alumnus Master of Coaching, believes that “clubs and coaches should be more aware of the different growth patterns of young players” James did in previous studies research on the relationship between the physical maturation of elite academy football players and their motivation, need satisfaction and self-determination. “Coaches should be very aware that generic […]

New edition of the Sport Marketing intensive course in Brazil - Johan Cruyff Institute

New edition of the Sport Marketing intensive course in Brazil

The course consists of 19 hours and four days of training in sport marketing, with the collaboration of prestigious professionals in the Brazilian market and brands such as Under Armour and Red Bull, among others Davis Tenorio, the Johan Cruyff Institute’s international agent in Brazil and sports branding specialist, will introduce attendees to the marketing […]

Amsterdam, study trip destination - Johan Cruyff Institute

Amsterdam, study trip destination

The students of the Master in Sport Management at the Johan Cruyff Institute enjoyed a three-day study trip, with classes, lectures, visits and leisure time in the Dutch capital A total of 33 students who are studying the three modalities of the program (Official Master’s Degree, blended Master and online) enjoyed the study trip from […]

Chilean women's football opts for education at Johan Cruyff Institute

Chilean women’s football opts for education at Johan Cruyff Institute

More than 1,500 federated players from the National Association of Female Football Players will be able to attend the Johan Cruyff Institute sport management courses with special conditions The objective of this agreement is that players can be trained in the areas of Sport Management, Sport Marketing and Sponsorship, Football Business and Coaching, with the […]

Johan Cruyff Institute establishes itself as Academic Partner of WFS17 - Johan Cruyff Institute

Johan Cruyff Institute establishes itself as Academic Partner of WFS17

Johan Cruyff Institute will participate as Academic Partner at the World Football Summit 2017, the landmark event for the international football industry The Johan Cruyff Institute aims to train the next generation of leaders in the sports industry. With a significant presence in Europe and Latin America, more than 7,000 students worldwide have participated in […]

Johan Cruyff Institute, presente en el International Master Congress del RAI Amsterdam

Johan Cruyff Institute present at International Master Congress in the RAI Amsterdam

Johan Cruyff Institute will participate at the fair in Amsterdam on March 17 and 18 with a booth and two workshops about positioning yourself On Friday 17 and Saturday 18 March, the Johan Cruyff Institute will be present at the International Master Congress in the RAI Amsterdam, the career fair for visitors with a bachelor’s or master’s […]

Johan Cruyff Institute acude a su cita con el Saló Futura 2017

Johan Cruyff Institute keeps its annual appointment with Saló Futura 2017

On 24 and 25 March, the Johan Cruyff Institute will bring you all its offer of Masters, Postgraduates and courses at the leading fair in the educational world At the fair, within the week on training and work, we will offer you personalized advice on our Master and Postgraduate programs and courses in Sport Management, […]

David Evans and Rubén Gómez, winning projects of the MOOC 2016 - Johan Cruyff Institute

David Evans and Rubén Gómez, winning projects of the MOOC 2016

The Johan Cruyff Institute evaluation committee awards Evans and Gómez a scholarship for the Postgraduate in Sport Sponsorship Online, for being the best of the more than 500 proposals submitted Ruben Gómez opted for Nike as a sponsor of his activation project. According to Cinto Ajram, professor of sport marketing at the Johan Cruyff Institute […]

Nueva alianza con el Real Club Marítim Barcelona - Johan Cruyff Institute

New alliance with Real Club Marítim Barcelona

Johan Cruyff Institute signs new collaboration agreement with Real Club Marítim Barcelona, one of the most honored nautical clubs in Spain With the signing of this agreement, the Real Club Marítim de Barcelona now joins the portfolio of partner companies of the Johan Cruyff Institute. The agreement will allow the staff, affiliates and athletes of […]

Johan Cruyff Institute, learning Partner of the Sport Summit in Barcelona

Johan Cruyff Institute, learning Partner of the Sport Summit in Barcelona

The Business in Sport Summit will take place on 9-10 March, 2017 in Barcelona and Johan Cruyff Institute will be its learning partner During these two days the attendees will engage in panel discussions and listen to case studies prepared by professionals from Europe and North America. It will be a perfect chance to amplify […]

Play and Train, a new partner company - Johan Cruyff Institute

Play and Train, a new partner company

Johan Cruyff Institute and Play and Train sign a collaboration agreement for the transfer of talent and services between the two entities Play and Train was created in 2008 with the main objective of making it possible for people with disabilities and their families to exercise their right to have access to playing, learning and […]

Extra edition Master in Coaching with Olympic names - Johan Cruyff Institute

Extra edition Master in Coaching with Olympic names

Ten fanatic ‘Cruyff students’ enthusiastically kicked off with the new edition of the Master in Coaching last week, due to the success of the September edition For this edition, we are welcoming some great athletes again. Olympic rower Carline Bouw, who won a silver medal at Rio 2016, will be participating in the program. Olympic sprinter Troy Douglas will also be part […]

Johan Cruyff Institute y Básquet Andorra se unen para intercambiar sinergias

Johan Cruyff Institute and Básquet Andorra join forces to create synergies

The president of the Básquet Club Andorra, Gorka Aixàs, visits the Johan Cruyff Institute facilities to sign a collaboration agreement between both entities As a former student of the Master in Sport Management, the president of the Andorran club knows firsthand the Johan Cruyff Institute programs and teaching methodology. Now it will be the Básquet […]

Johan Cruyff Institute y Havas Media Group España se asocian para intercambiar talento

Johan Cruyff Institute and Havas Media Group España partner to exchange talent

Havas Media Group España, communications company that is part of a leading global group worldwide, offers special conditions to its partners to study at Johan Cruyff Institute Havas Media Group España is part of a multinational with a presence in more than 75 countries and a customer base of thousands including important accounts such as […]

Johan Cruyff Institute, Learning Partner de Good Morning Sports en Latinoamérica

Johan Cruyff Institute, Learning Partner of Good Morning Sports in Latin America

The two companies have forged an alliance that makes the Johan Cruyff Institute a Learning Partner in all Sport Business events organized by Good Morning Sports in Latin America In tune with their aim of professionalizing the sports industry, the Johan Cruyff Institute and Good Morning Sports have reached an agreement that will link events […]

La AFG y Johan Cruyff Institute promueven la formación de directivos del fútbol

The AFG and Johan Cruyff Institute promote the education of football managers

The Association of Guatemalan Footballers (AFG) relies on Johan Cruyff Institute to educate in sport management, sport marketing and football business to the new generation of Guatemalan football managers Carlos Figueroa, current president of the AFG, and Luis Arboleda, representative of the Johan Cruyff Institute in Guatemala and El Salvador, signed the agreement in the […]

Johan Cruyff Institute expands to Argentina

Johan Cruyff Institute expands to Argentina

The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina Good Morning Sports is dedicated to connecting, uniting and strengthening the bonds between the different players in the sports ecosystem. Its mission is to professionalize the sports industry in the region and […]

Johan Cruyff Institute, jurado de los Premios ‘Empresa i Esport’ de Indescat

Johan Cruyff Institute on the jury of Indescat’s Business and Sport Awards

The Centre d’Esport Adaptat La Molina, SM Genomics and Macsha were this year’s winners The Partnership Award was awarded to Play and Train and Ferrocarrils de la Generalitat de Catalunya, for the Centre d’Esport Adaptat La Molina, a center adapted to users with specific requirements due to physical disability. The Cruyff Foundation has collaborated for […]

The Johan Cruyff Institute academic offer also comes to Italy

The Johan Cruyff Institute academic offer also comes to Italy

The Johan Cruyff Institute strengthens its network of international agents with the incorporation of Renzo Revello, a sport management and marketing consultant in Italy Based in Turin, Renzo Revello is a renowned consultant known for his publications on business management and his participation as speaker in courses and seminars. In the world of sport, he […]

Great success of Cruyff Education Day in Nijmegen - Johan Cruyff Institute

Great success of Cruyff Education Day in Nijmegen

The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In the morning, the illusionist and mentalist Jochem Nooyen showed the participants the level to which influence can reach, with a performance called ‘Influencing’. In the afternoon, it was the turn of Henk Groener, […]

El Girona FC y Johan Cruyff Institute promueven la formación dentro del club

Girona FC and Johan Cruyff Institute jointly promote education in the club

Both entities have signed an agreement to promote education in sport management and sport marketing for players, members and employees of the club The Johan Cruyff Institute, an institution with 18 years of history that specializes in the development and implementation of academic programs in sport management and sport marketing, is offering the members, players […]

Johan Cruyff Institute to participate in the FC Barcelona technology symposium

Johan Cruyff Institute to participate in the FC Barcelona technology symposium

Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute, will give a presentation at the second symposium on technology applied to the sports world The event, aimed at professionals in the sector, will focus on two main areas: on the one hand, performance and data analysis and, on the other, the impact […]

Johan Cruyff Institute, en Chile para hablar de marketing deportivo

Johan Cruyff Institute in Chile to talk about sport marketing

The Johan Cruyff Institute participated in the Euro-Latam Sport Marketing Summit in Santiago de Chile with a talk by Edgar Merino on personal branding The Johan Cruyff Institute contributed its experience in this field providing a talk on personal branding to be given by our representative in the country, Edgar Merino, a specialist in sport branding and […]

Over 2000 students follow Richard Denton and Pep Guardiola’s classes - Johan Cruyff Institute

Over 2000 students follow Richard Denton and Pep Guardiola’s classes

The free online course on sport sponsorship offered by the Johan Cruyff Institute and GlobalSportsJobs has exceeded 2,000 enrollments in the first two editions and will remain active until December The classes given by Richard Denton, professor at the Johan Cruyff Institute and sport marketing consultant with 20 years of experience in the sector, and […]

Johan Cruyff Institute present at Expat Fair in Amsterdam

Johan Cruyff Institute present at Expat Fair in Amsterdam

“If you can’t win, make sure you don’t lose” will be the title of a presentation at the Expat Fair by Richard Denton, Sport Marketing professor of the Johan Cruyff Institute Expats in the Netherlands will benefit from a comprehensive range of services, conveniently housed together under one roof. Besides education, topics include housing, employment, […]

FC Barcelona and Johan Cruyff Institute launch a Master in Football Business

FC Barcelona and Johan Cruyff Institute launch a Master in Football Business

The ‘Master in Football Business in partnership with FC Barcerlona’ will be held on the facilities of the Catalan club with a program based entirely on football business with the club as a model, and will reflect Cruyff’s ‘Total Football’ vision FC Barcelona and Johan Cruyff Institute have made public today a collaboration agreement that […]

Fútbol y marketing digital, tema de debate en un nuevo webinar - Johan Cruyff Institute

Football and digital marketing, the subject of debate in a new webinar

On October 13, the Johan Cruyff Institute and GlobalSportsJobs will bring together four professionals from marketing and the football industry to share their experience in a webinar entitled “The impact of the digitial era in football marketing”. The football business has entered fully into the digital era. Clubs are creating more and more personalized content […]

Johan Cruyff University is now called Johan Cruyff Academy

Johan Cruyff University is now called Johan Cruyff Academy

The name Johan Cruyff Academy is the best option for repositioning the programs within their three Universities of Applied Sciences and the academic Cruyff Network By applying the new brand name, the three Johan Cruyff Academies are also anticipating a possible legislative change in Dutch higher education law, under which the name ‘university’ will be […]

La esquiadora olímpica Katia Griffiths, ganadora de la beca de El Periódico y Sport - Johan Cruyff Institute

Olympic skier Katia Griffiths wins El Periódico and Diario Sport scholarship

The only Spanish representative in the halfpipe at the Sochi 2014 Winter Olympics has been selected to attend the Master in Sport Management at the Johan Cruyff Institute Katia now wants to take a break from competition and add some academic knowledge to her valuable experience as a professional athlete. “Having been part of the […]

The Johan Cruyff Institute academic network disembarks in Rio

The Johan Cruyff Institute academic network disembarks in Rio

More than 60 students and alumni of the Johan Cruyff Institute, the Johan Cruyff University and the Johan Cruyff College will compete in the Olympic and Paralympic Games in Rio de Janeiro starting tomorrow Student-athletes from the Johan Cruyff Institute academic network are temporarily leaving their classrooms to focus all their attention on the highest […]

The Official Master’s Degree in Sport Management, ready for its first edition

The Johan Cruyff Institute and Universitat Autònoma de Barcelona have signed the official accreditation of the Master in Sport Management that we will start to deliver in September The agreement have been signed by Mariël Koerhuis, Director of Johan Cruyff Institute, and Margarita Arboix, rector of the Universitat Autònoma de Barcelona. Montserrat Balagueró, Director of […]

RC Polo scholarship for the Master in Sport Management

The winner of the RC Polo scholarship for the Master in Sport Management comes from the world of football Jordi, who will study the next blended learning edition of the Master in Barcelona, is a football goalkeeper playing in the Catalan 2nd division, and is currently working as an account auditor at KPMG. Welcome, Jordi!

Johan Cruyff Institute will be at Expo Fitness&Sports 2016

Johan Cruyff Institute will be at Expo Fitness & Sports 2016

Come and visit us at Expo Fitness & Sports 2016 in Guatemala City and find out about our academic programs in Sport Management, Sport Marketing, Sponsorship and Football Business As an academic institution with representation in Guatemala, the Johan Cruyff Institute will have a stand in the Salon Azaria, located in Paseo Cayalá (Guatemala City). […]

Joan Celma, a new professor at the Johan Cruyff Institute, presents his new book

Joan Celma, who will join the Johan Cruyff Institute faculty in September as a new professor of the Master in Sport Management, reveals the keys to good management in his new book Essential Management for Sport Managers Essential Management for Sport Managers is a manual providing practical and effective management advice for directors, managers, sport […]

Gran aceptación del Curso de Marketing Deportivo en Sao Paulo - Johan Cruyff Institute

Great participation in the course of Sport Marketing in São Paulo

The course of the Johan Cruyff Institute attracts great interest with less than a month before the celebration of the Olympic Games in Rio The objective of the course is to introduce students to the specialty of sport marketing, reviewing basic concepts ranging from the application of the communication technique in the sports industry, strategies, the use of sponsorship as […]

Pep Guardiola te invita a formarte en patrocinio deportivo - Johan Cruyff Institute

Pep Guardiola invites you to train in sport sponsorship

Pep Guardiola presents the free sport sponsorship course in English at the Johan Cruyff Institute and the Universitat Autònoma de Barcelona as part of their commitment to the professionalization of sport. “I’ve always thought that sport is the most powerful tool for education” What is sport sponsorship? Why is it important to have a sponsor […]

Expofútbol Uruguay recibe a Johan Cruyff Institute en su tercera edición

Uruguay Expofútbol welcomes Johan Cruyff Institute in its third edition

The Johan Cruyff Institute takes advantage of the most important fair of the year in Latin American football to present its programs at the Sport Business Congress The Johan Cruyff Institute, through its representative in Uruguay Martin Sarthou, will give a presentation of its programs and academic offer in Sport Management, Sport Marketing, Sponsorship and […]

Johan Cruyff Institute graduations get underway

Time of graduations in Johan Cruyff Institute

The next generation of leaders in sport management receive their diplomas at all the Johan Cruyff Institute centers The students at the Johan Cruyff Institute Amsterdam were the first to receive their diplomas at the graduation ceremony held on June 10, at the Amsterdam ArenA. There were a total of 78 students, including 19 technical […]

Johan Cruyff Institute y el INEFC se asocian en favor de la profesionalización del deporte

Johan Cruyff Institute and INEFC join forces in favor of the professionalization of sport

  The agreement will involve cooperation in sport management training activities through programs and projects developed by both entities, as well as the undertaking of joint studies and research projects. Mariël Koerhuis, director of the Johan Cruyff Institute, explains that “our agreement with this benchmark institution in physical education in Catalonia that prepares leading sports […]

#OpenDayCruyff2016 - Cruyff Foundation

All devoted to the Open Day of the Cruyff Foundation Spain

The students of the Master in Sport Management at the Johan Cruyff Institute will experience up close the excitement of the Open Day of the Cruyff Foundation as volunteers of the event More than 700 children arriving from all corners of Catalonia will gather at the Mar Bella municipal sports complex to enjoy plenty of […]

El Barça ficha a Cinto Ajram, profesor de Johan Cruyff Institute

Barça signs Cinto Ajram, professor at the Johan Cruyff Institute

Cinto Ajram, professor of the Master in Sport Marketing and Sponsorship at the Johan Cruyff Institute, joins the club as head of sponsorship activation FC Barcelona has selected one of the professors at the Johan Cruyff Institute to strengthen its marketing department. Cinto Ajram, professor of our Master in Sport Marketing and Sponsorship, has just […]

Johan Cruyff Institute, also in Uruguay

Johan Cruyff Institute, also present in Uruguay

Martin Sarthou joins the international network of the Johan Cruyff Institute as its new representative in Uruguay As of May, the Johan Cruyff Institute is also represented in Uruguay after our international network was joined by Martin Sarthou, a recognized professional in the world of communication and sport management. Martin is a university lecturer and […]

Johan Cruyff Institute, en una mesa redonda sobre oportunidades europeas en el ámbito deportivo

Johan Cruyff Institute, at a roundtable discussion on European opportunities in sport

Raúl Ciprés, professor of the Master in Sport Marketing and Sponsorship, will represent the institution today in Calella, ‘European Town of Sport 2016’ On the occasion of the celebration of Europe Day, the town council of Calella is organizing a roundtable discussion today on ‘European Opportunities at the local level in the field of sport’. […]

Johan Cruyff Institute sends its professor specialized in sporting events to Peru

David Hidalgo, professor of the Master in Sport Management, offers the last module on managing sporting events at our headquarters in Lima The Johan Cruyff Institute has sent one of its professors of the Master in Sport Management to its Peru headquarters to deliver the final module of the program, on the planning and management […]

Universitat Autònoma de Barcelona (UAB) among the best universities in the world

The UAB which, together with the Johan Cruyff Institute, offers the Master in Sport Management in its academic program, is number 12 among the top 150 universities in the world with less than 50 years of history according to the ranking of The Times Higher Education The Universitat Autònoma de Barcelona (UAB) has been recognized […]

All the information about our Master in Sport Management, in a new webinar - Johan Cruyff Institute

All the information about our Master in Sport Management, in a new webinar

Connect with us on June 2 and discover the possibilities offered by our Master in Sport Management in a live chat with the director of e-learning, a sales representative and a former student of the program The Johan Cruyff Institute is offering you the opportunity to participate in our next webinar on training in Sport […]

Johan Cruyff Institute launches a sport marketing course in Sao Paulo

Johan Cruyff Institute launches a sport marketing course in Sao Paulo

The Johan Cruyff Institute supports the Brazilian market by launching a sports marketing course in the city of Sao Paulo. The program will last five days and will be taught in Portuguese by Davis Tenorio, the institute’s representative in Brazil, who has over 25 years’ experience in marketing, sport sponsorship and branding. The objective of […]

iSport Forum da a conocer sus cinco finalistas a la mejor startup - Johan Cruyff Institute

iSport Forum announces the five finalists for best startup

The iSport Forum jury, of which the Johan Cruyff Institute professor Irsan Widarto is a member, will choose the winner on March 17 at the premises of the National Institute of Physical Education of Catalunya (INEFC) The jury of the iSport Forum, the first International Investment Forum of the Sport Industry organized by the private […]

See you at Saló Futura Barcelona

The Johan Cruyff Institute will have a stand  in the Salón de Másters y Postgrados on March 11 and 12 The Johan Cruyff Institute will once again be present at the Saló Futura Barcelona on March 11 and 12 to present its extensive program of master’s, postgraduate and specialized courses in Sport Management, Sport Marketing […]

Sport Sponsorship MOOC - Johan Cruyff Institute

Sport Sponsorship MOOC

Over 1,200 people signed up for the first sport sponsorship MOOC (Massive Open Online Course) offered by the Johan Cruyff Institute. If you missed it and you want to join the next edition in Spanish, launched together with the Universitat Autònoma de Barcelona through the Coursera platform, the new course will start from March 1, every […]

iSport Forum, la oportunidad para impulsar tu starup - Johan Cruyff Institute

iSport Forum, a chance to boost your startup

The Johan Cruyff Institute is a sponsor and member of the jury of iSport Forum, the first International Investment Forum of the sports industry, which seeks to promote entrepreneurial initiatives and awards a prize of 100,000 euros for the best startup If you have an innovative idea and a business plan to create your own […]

Johan Cruyff Institute, presente en la Feria Especializa-T Donostia 2016

Johan Cruyff Institute, present at the Especializa-T Donostia-T 2016 Fair

On February 11, at the Congress Centre and the Kursaal Auditorium in San Sebastian, you will have the opportunity to learn about the Master’s and Postgraduate programs we offer The Johan Cruyff Institute will have a display at the Especializa-T fair in San Sebastian, on February 11, to present our portfolio of master’s, postgraduate and […]

What we can learn from Justin Reid-Ross

What we can learn from Justin Reid-Ross

The South African hockey player and student of the Master in Sports Management at Johan Cruyff Institute Amsterdam, talks about how he moves his determination in the pitch to studies This weekend, the finals of the Hockey World League has been held in Raipur (India). Justin Reid-Ross dreamed of being in these finals with the South […]

Indescat awards ceremony 2015

The Catalan sports industry cluster highlights the initiatives in sport and business of KaptivaSports, Mat Group, Open Camp and Nexacut The Museu Olimpic i de l’Esport Joan Antoni Samaranch yesterday hosted the 2015 Indescat awards ceremony, an annual event where the Catalan sports industry cluster recognizes the year’s best initiatives in sport and business. On […]

Henk Verschuur, new member of the International Wushu Federation

The manager and academic director of the Master in Sport Management at the Johan Cruyff Institute Amsterdam has attended the World Championships in Jakarta Henk Verschuur has been recently elected to be part of the governing body of the International Wushu Federation, the official global sanction body for Wushu, a sport commonly known under the […]

La UAB y el Johan Cruyff Institute colaborarán en docencia, empleabilidad y cooperación

The Universitat Autònoma de Barcelona and Johan Cruyff Institute to collaborate in teaching, employability and cooperation

The UAB and Johan Cruyff Institute have signed an agreement to develop together teaching activities, research and social and solidarity actions Both institutions have agreed, among other objectives, to deliver a joint offer a Master in Sport Management in Barcelona (in Spanish) and Online to create a research chair also in collaboration with the Laureus Sport for […]

Johan Cruyff Institute, present at the annual EFMD conference in Asia

Henk Verschuur will represent the institution at the EFMD conference in Thailand Henk Verschuur, manager and academic director of the Master in Sports Management at the Johan Cruyff Institute Amsterdam, will be responsible for representing the institution at the annual conference of the EFMD, an international organization that acts as a catalyst in promoting excellence […]

Johan Cruyff Institute forms part of the jury for the 2015 Indescat Awards

Johan Cruyff Institute forms part of the jury for the 2015 Indescat Awards

The purpose of the Indescat Awards is to recognize the best initiatives in sport and business in three categories: innovation, internationalization and partnership The Johan Cruyff Institute will sit on the jury of the Indescat Business and Sport Awards 2015, being considered by the Catalan sports industry cluster as one of the institutions with more […]

The commercial director of the Johan Cruyff Institute visits Tecnocampus

Román Pascual takes part  in a round table on the impact of company ICT tools Román Pascual, commercial director of the Johan Cruyff Institute, attended a round table organized by Tecnocampus Mataro, as an activity linked to the subject of ICT Tools (information and communications technology) applied to companies. The university wants to give students […]

Johan Cruyff Institute y el CAR, unidos en favor de la formación de deportistas

Johan Cruyff Institute and the CAR, united in favor of the training of athletes

David Alegre and Rubén Vergés are the two CAR athletes with scholarships from  the Johan Cruyff Institute to attend this year’s Master in Sports Management The Johan Cruyff Institute, in its commitment to the professionalization of sport, has agreements with partner entities  that concern themselves with training their own staff or athletes through granting scholarships. […]

The Johan Cruyff Institute offers a new webinar on Sports Management

On 10 December connect to us and get to know our Master in Sports Management as explained by the academic director, the sales director and a student of the program The Johan Cruyff Institute offers you the opportunity to participate in our next webinar on training in sports management and to discover the possibilities afforded […]

Johan Cruyff at kick-off of new Johan Cruyff University Groningen

Johan Cruyff at kick-off of new Johan Cruyff University Groningen

The Johan Cruyff University Groningen is the new institution within our network. It offers elite athletes in the northern part of The Netherlands the opportunity to balance high-level sports with a four-year full-time study program in Sports Marketing at the Bachelor of Business Administration level. The new Johan Cruyff University forms part of the School […]

Johan Cruyff Institute llega a Brasil

Johan Cruyff Institute arrives to Brazil

As part of our international expansion strategy, the Johan Cruyff Institute has taken on the sports marketing expert, Davis Tenorio, as its new representative in Brazil A managing partner of the company ZDL Sports, a communications marketing and sponsorship agency with over 30 years of market presence, Davis will be the person responsible for implementing […]

MOOC Patrocinio Deportivo - Atrévete a patrocinar

Dare to sponsor

The Johan Cruyff Institute is launching a sports sponsorship MOOC in which you will discover the keys to one of the areas of greatest growth in the world of sports management The course (in Spanish, online and free) offers you a real challenge: the activation of a Cruyff Court sponsorship and the chance to win […]

Rob Spierings heads Johan Cruyff University Amsterdam

As of August 1st 2015 Rob Spierings is heading the Johan Cruyff University Amsterdam, a part of the Amsterdam University of Applied Sciences. Rob brings several years of teaching experience as well as over ten years of international sport business consultancy experience to his new position as Manager Johan Cruyff University Amsterdam. Next to this […]

Scholarship Master in Sport Management - Johan Cruyff Institute

New Scholarship for the Master in Sports Management

For the sixth consecutive year, El Periodico de Catalunya and Diario Sport offer a scholarship to an athlete to attend the Master in Sports Management at the Johan Cruyff Institute Barcelona. The deadline for applications for this year will be closed on Friday, August 28th and the name of the person who obtained the scholarship […]

Graduation in Barcelona, a great success

Graduation in Barcelona, a great success

With the presence of Johan Cruyff and special guest Jordi Villacampa, the 2014-2015 students of the Master in Sports Management and the Postgraduate Diploma in Sports Marketing, Sponsorship and Football Business celebrate their graduation party The Johan Cruyff Institute has concluded another academic year with the celebration of the 2014-2015 graduation ceremony. A total of […]

FAQ Session Guatemala 2015

On Thursday, July 2nd. at 19h00, there will be a FAQ Session about the academic programs in sports management of the Johan Cruyff Institute. Those interested can book their place by contacting gt@cruyffinstitute.org or phone 50007787. Limited Capacity (Free Admission) Location: Diagonal 6 12-42 zone 10. Building Design Center, Tower 2, 4o. Level Office 406

Graduation of Team Lotto-NL Jumbo coaches in Amsterdam

The Cruyff Institute handed over the diplomas to the coaches of Team Lotto-NL Jumbo at the Amsterdam ArenA. Among the graduates were successful coaches such as Frans Maassen, Nico Verhoeven and Erik Dekker. They studied the Master to further develop their coaching skills. This year’s graduation ceremony of the Cruyff Institute Amsterdam was not only […]

Johan Cruyff Institute sponsors its student and tennis player Jose Coronado

Sport newspaper picks up the news with an interesting interview where Jose Coronado explains his relationship with Cruyff Institute and Cruyff Foundation Jose Coronado, number one in the Catalan adapted tennis ranking and ninth in the national ranking, will from now on wear the Johan Cruyff Institute logo in all competitions. This collaboration agreement exemplifies and […]

Jose Coronado, doubles champion in Zaragoza

José Coronado, the adapted tennis player sponsored by the Johan Cruyff Institute , ranked number one in Catalonia and number nine in the national ranking, became doubles champion at the Zaragoza National Open last week. Coronado, partnered with Victor Marcén, won the final against Juanjo Rodriguez and Raul Moreno by 7-5,4-6,10-8. José Coronado combines his sporting […]

Historic Europa League final for Andriy Rusol

On 27 May, FC Dnipro Dnipropetrovsk will play the final of the UEFA Europa League after their 1-0 win over Rafa Benitez’s SSC Napoli in Kiev. An acquaintance of the Johan Cruyff Institute, Andriy Rusol, will be in the final that the Ukrainian team will play against Sevilla FC. He is currently executive director of […]

The future of sport to be debated in Barcelona

Indescat, the Catalan sports industry cluster, is organising the fourth EPSI Conference (European Platform for Sports Innovation) to be held on 8 and 9 June in the Auditorium of the Olympic Stadium in Barcelona. The aim of this conference is to explore opportunities and challenges for the sports industry through the exchange of knowledge and […]

El Prat expects to generate €54m with the 2015 Spanish Golf Open

The organisers of the Spanish Open golf tournament, to be held from 14 to 17 May at the Real Club de Golf El Prat, estimate that the event will generate an economic impact of €54 million, a figure comparable to the business done in Jerez last weekend during the fourth round of the Moto GP […]

The Dutch water polo team wants to study at Johan Cruyff Institute

The Dutch national water polo team manager, Ed van Es, and the assistant coach, Hans Nieuwenburg, representing the national coach, Robin van Gaalen, visited the Johan Cruyff Institute to prepare for the arrival of several of the players who will be aiming to classify their country for the Tokyo 2020 Olympic Games. The Dutch national […]

FC Barcelona continues to have an impact in Saudi Arabia and the United Arab Emirates

FC Barcelona continues to add revenue through its policy of expanding its brand image internationally, with its latest regional sponsorship agreement in Saudi Arabia and the UAE with Time Fitness chain of gyms. It is the second sponsor of the club in Saudi Arabia, along with Samba Financial Group bank, and the third in the […]

Cruyff Institute, sports education at an international level

Yesterday, the Institute received the Business and Sport Award for Internationalization for its program for education in Sport Management and Marketing Johan Cruyff Institute has been recognized with the Business and Sport Award for Internationalization during the second edition of the conference organized by INDESCAT, the Catalan cluster of the sports industry, which took place […]

Johan Cruyff Institute receives the Award for Internationalization

In the second edition of the Company and Sport Awards INDESCAT gives on November 26 Johan Cruyff Institute will be awarded with the Company and Sport Award for  Internationalization during in the second edition of the gala organized by INDESCAT, the Catalan cluster of the sports industry, which will take place on November 26th at […]

Johan Cruyff Institute and Club Joventut Badalona join forces

Both entities have signed a collaboration agreement to facilitate education in Sports Management and Marketing to players, managers and members of the club Johan Cruyff, founder of the Johan Cruyff Institute, and Jordi Villacampa, President of Club Joventut Badalona, signed a collaboration agreement between both entities to carry out joint actions that will facilitate the education of […]

Johan Cruyff and Martinez de Irujo

Johan Cruyff Institute provides talent and education to España Compite

Johan Cruyff and Cayetano Martínez de Irujo celebrate an agreement that provides 21 athletes with scholarships to study Sports Management & Sports Marketing Johan Cruyff, founder of the Johan Cruyff Institute, and Cayetano Martínez de Irujo, president of the Asociación de Deportistas, signed a collaboration agreement today between both organizations within the “España compite: en la empresa […]

The Cruyff Institute receives representatives of two Russian universities

Two professors and eight students attend a lecture about the sports industry in Catalonia and athletes’ education The international character of the Johan Cruyff Institute makes it an academic institution of growing interest for other universities and educational centers to learn about the programs taught here and the study methodology both in the classroom as well […]

Johan Cruyff Institute and INDESCAT join forces

The Johan Cruyff Institute expands its strategic agreements for the professionalization of sport by becoming part of INDESCAT, the Catalan cluster for the sports industry that brings companies and research centers together in to develop activities and projects that improve competitiveness of companies in the sports sector. As an academic institution that specializes in sports management […]

Elite volleyball player Richard Schuil on his way to success in sports management

At the beginning of this year Richard Schuil decided to end his sports career after 22 years of volleyball playing at the top level:  “It was time for me to make some changes and look after my personal development. I also wanted to meet new people.” The experienced indoor and beach volleyball player received a scholarship from […]

Prashant Khanna, from TV to online sports management

At the Johan Cruyff Institute, we have a network of students and alumni from around the world, making it an enriching melting pot of people, cultures and sport experiences. Online education is no exception. In fact, it makes that melting pot experience go even further. While India is gaining ground in the business of sport, Prashant […]

2014 Telesport scholarship recipients

Jaap de Groot (Telesport): “Over the last 6 years we have supported students that are eager to bring the organization of sports to the next level with a scholarship. Experience has shown that athletes are well suited for that job, because they have the right drive in combination with valuable sport experience. After studying the Master at […]

2014 Telesport scholarship recipients

Jaap de Groot (Telesport): “Over the last 6 years we have supported students that are eager to bring the organization of sports to the next level with a scholarship. Experience has shown that athletes are well suited for that job, because they have the right drive in combination with valuable sport experience. After studying the Master at […]

Johan Cruyff Award

Johan Cruyff receives UEFA’s President’s Award 2013

Congratulations to Johan for receiving the UEFA President’s Award 2013. We’d like to quote UEFA’s President, Michelle Platini: “It is a great privilege for me to present the UEFA President’s Award to Johan Cruyff, one of the truly great footballers and ambassadors for the game. Johan Cruyff’s social conscience is today reflected in the education […]

Reyes Santa Olalla, another title and a farewell

Spanish freestyle skiing champion Reyes Santa Olalla just won her eighth national title in mogul skiing which is a modality that combines jumps, tricks and turning abilities. With her most recent win, she also announced her retirement from the slopes. The 29 year-old former Olympian is part of a new generation of elite athletes who plan ahead […]

Laia Talarn wins the scholarship for the Master in Sports Management

El Periodico and Diario SPORT are two publications that consistently deliver support in the form of scholarships to professional athletes. These scholarships are valued at approximately 10,000 euros each and go towards the formal education of athletes. We’re pleased to announce that this year’ s scholarship recipient for a spot in the Master in Sports Management program […]

What makes a successful sporting event?

Joan Porcar is a journalist, pilot, adventurer & businessman as well as Managing Director of Grupo Alesport. In this video he tells us what the key factors are to hosting a successful sporting event and how having a clear philosophy as well as quantifying an event’s success well in advance can have an impact on sponsorship […]

Evelien de Bruijn: A journalist who found her way into Sports Management

Evelien de Bruijn is a well-known Dutch television and radio journalist who was seen regularly on the news and hosting programs in Holland until one day, she decided to google the Johan Cruyff Institute. The fact that Evelien chose to move into the world of sports management isn’t that strange. Sport is very important to […]

AEGON to support another top athlete with a scholarship

Just like Dutch elite athletes Tycho Muda, Barbara de Loor, Renate Groenewold, Jan Bos and Femke Dekker, another athlete will get a chance to study a Master’s program at the Johan Cruyff Institute Amsterdam during 2014-2015 academic year, thanks to AEGON. “AEGON is a committed and sustainable sports sponsor and feels the responsibility for the development of […]

Convenio firmado con el Real Club de Polo de Barcelona

Agreement signed with the Barcelona Royal Polo Club

We are pleased to announce that the Johan Cruyff Institute and Real Club de Polo de Barcelona have signed a collaborative agreement that will allow members of the club to enjoy special conditions through our organization in providing academic education in Sport Management and Sport Marketing. Members will have a special 35% discount off tuition […]

Reyes Santa Olalla, another title and a farewell

Spanish freestyle skiing champion Reyes Santa Olalla just won her eighth national title in mogul skiing which is a modality that combines jumps, tricks and turning abilities. With her most recent win, she also announced her retirement from the slopes. The 29 year-old former Olympian is part of a new generation of elite athletes who plan ahead […]

Jordi Torras retires from the Spanish futsal national team

After 131 matches, Jordi Torras announced yesterday that he is retiring from the Spanish futsal team. Futsal or indoor soccer, has risen considerably over the past decade both in Spain and across the globe. And at the age of 33, Torras is exiting from a professional career full of successes which included 2 FIFA World […]

Need to know what you want a sport facility for

“The most important thing is to know what you want a sports facility for,” said Juan Andrés Hernando, an architect who specializes in sport facility construction and guest speaker for our International Master in Sport Management program. One of the pillars of all our academic programs is the professional experience our professors have in the […]

Students of the Johan Cruyff University pay a visit to the Tata Steel Chess Tournament

Ask any chess player in the Netherlands about the best chess tournament organised there (and maybe even in the world) and they’ll all say the ‘Tata Steel Chess Tournament’ in Wijk aan Zee.  As students of the Johan Cruyff University (JCU) are always challenged to expand their horizons, we made it possible to have a […]

‘I’m enjoying the Master to the fullest’, Edith Bosch

‘I didn’t experience that sense of emptiness’, Edith Bosch, former judoka and student at the Johan Cruyff Institute Judo dominated her life, but not anymore. For the past 15 years, Edith Bosch was at the top in judo, but bid farewell to the sport in style: by winning the gold at the European Championships in […]