Latest News

22-11-2017 First joint Forum for the three Johan Cruyff Academies in The Netherlands

Teachers, managers and staff of the Johan Cruyff Academies meet in Amsterdam to strengthen their mutual cooperation Harry van Dorenmalen, a special invitee to the event, will give a talk. Harry has had an impressive career at IBM Corporation, where he has held the position of managing director IBM the Netherlands and director of IBM […]

21-11-2017 Cinto Ajram, invited to World Marketing Festival as an expert

Cinto Ajram, consulting manager and sport marketing professor at the Johan Cruyff Institute, will participate in a round table on marketing and sport on November 23 The round table will be on November 23 at 12.00 noon at the TV3 auditorium and will also include: Enric Pujadas, director of advertising, sponsorship and marketing at Mediapro; […]

14-11-2017 New collaboration agreement between Johan Cruyff Institute and Esporte Clube Pinheiros

The agreement will benefit the more than 38,000 members of the largest sports club in Latin America and also Johan Cruyff Institute students with internship offers and access to case studies The president of Esporte Clube Pinheiros, Roberto Cappellano, and the international agent of Johan Cruyff Institute in Brazil, Davis Tenorio, met in Sao Paulo […]

13-11-2017 Johan Cruyff Institute participates actively in two fairs at The Netherlands

Johan Cruyff Institute will be present at the National Sports Fair on November 15 and 16 in Gorinchem and at the National Career Fair on November 17 and 18 in Utrecht, The Netherlands, with stands and workshops Directors, managers, treasurers, trainers, officials and volunteers from the world of sport will be in touch with suppliers […]

10-11-2017 Johan Cruyff College Roosendaal celebrates its 10 year anniversary

Edith Bosch, former Olympic judoka, and Mark Bogaerts, global sponsorship manager at Heineken, gave presentations during the celebration Edith Bosch, alumnus of the Master in Sport Management and former European and World Champion and Olympian, who won a silver medal in Athens and bronze in Beijing and London, talked about her life. As she explained […]

31-10-2017 Johan Cruyff Institute attends football industry event in San Siro

Johan Cruyff Institute will have a stand with information about all its programs at Football Avenue, which will be held on November 8th and 9th in the emblematic San Siro stadium Some 60 entities, between Italian and international clubs, federations, leagues and associations, took part in the last edition of the Football Avenue Business Development […]

27-10-2017 Feyenoord and Vitesse already have their scholarships from Johan Cruyff Institute

Players and staff of Feyenoord and Vitesse begin their online programs in Sport Management and Football Business after winning the scholarships awarded at the Dutch Super Cup Seven players from Vitesse’s lower categories and the person at Feyenoord who is in charge of fan relations have started the Football Business Fundamentals course. Jens Toornstra and […]

26-10-2017 TFM seminars kick off at Johan Cruyff Institute

Six companies will visit Johan Cruyff Institute Barcelona to present their business models as an example for the TFM of the Master in Sport Management and in Sport Marketing Matheus Provinciali will present the case of 9ineSports, a new communication channel that makes it possible to connect fans, athletes, teams, brands, media and all those […]

25-10-2017 Johan Cruyff Institute leads debate on football management at the WFS17

Johan Cruyff Institute invited Fernando Revilla, Craig Foster and Gretar Steinsson to take the stage at WFS17 to discuss whether the football industry should be managed by former players To give their point of view on the subject were: Fernando Revilla, currently president of the America Division and member of the Executive Committee of FIFPro, […]

23-10-2017 Cinto Ajram, moderator of a round table on ‘the economic impact of sport’

The Johan Cruyff Institute professor and consulting manager is invited to participate in the Congress on Local Sports organized by the DiputaciĂł de Barcelona The objective of the round table is to discuss the role of sport as a driver of the local economy. The other participants will be Carmen Baz, head of marketing at […]

17-10-2017 Johan Cruyff Institute and FIFPro Division Americas join forces for the professionalization of football

Johan Cruyff Institute director, MariĂ«l Koerhuis, and FIFPro Division Americas president, Fernando Revilla, sign a comprehensive collaboration agreement at the WFS The collaboration between both entities has now been extended with the signing of a comprehensive agreement that will benefit the members of the two groups. Johan Cruyff Institute director MariĂ«l Koerhuis and FIFPro Division […]

11-10-2017 Johan Cruyff Institute creates a new consulting service

The consultancy area, directed by our professor and specialist in sport marketing and sponsorship Cinto Ajram, offers a global service, and is aimed at private and public companies, clubs, federations and athletes in need of strategic advice, implementation and activation “In a world where economic resources are vital for pushing projects forward, a good marketing […]

09-10-2017 The Legacy of Johan Cruyff will have presence at WFS17

Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate on whether the football industry should be managed by former football players and a stand to spread the Legacy of Johan Cruyff The Johan Cruyff Institute will bring to the table a topic […]

29-09-2017 Four vocational education centers extend their collaboration with the Johan Cruyff College network

The Johan Cruyff Colleges provide elite athletes and talents in the Netherlands with the opportunity to balance top sports with vocational education in sport marketing and coaching The partnership offers vocational education programs in ‘Sport & Business’ and ‘Sport & Coaching’. Besides offering a balance between elite sport and studies, the network offers opportunities for […]

27-09-2017 Start of 2017-18 academic year at Johan Cruyff Institute

758 students from 56 different nationalities begin the academic year in all Johan Cruyff Institute centers around the world If last year the Johan Cruyff Institute marked a new milestone in its academic history through the agreement signed with the Universitat AutĂČnoma de Barcelona and the incorporation in its offer of the Official Master’s Degree […]

20-09-2017 The Master in Football Business in partnership with FC Barcelona is now a reality

The first edition of the Master starts with 20 students from 14 different nationalities, among them Barça Dutch star Lieke Martens, the best female player according to FIFA A total of 20 students from 14 different nationalities will have the unique experience of studying the first and only educational program in football business developed around […]

01-09-2017 Johan Cruyff Institute gives a masterclass to sport management students from the United States

A group of 22 sport management students from United States colleges visit the Johan Cruyff Institute to receive a masterclass in the big differences in the football management of European football Living Sport, a company that has created a program with studies abroad so that both students and graduates can complete their knowledge with some […]

31-08-2017 The Soccerex ‘Clubs & Brands Breakfast’, sponsored by Johan Cruyff Institute

Johan Cruyff Institute to sponsor the Soccerex Global Convention ‘Clubs & Brands Breakfast’ on September 5 in Manchester, an exclusive space for professionals from the world of football “It’s great to have the educational resources and experience of the Johan Cruyff Institute at this year’s Soccerex Global Convention. As sponsors of the breakfast, they will […]

30-08-2017 Sifup, the Chilean union of professional footballers, trusts in Johan Cruyff Institute education

The agreement with Sifup will allow more than a thousand players from Chile’s three professional football divisions to access the academic education at Johan Cruyff Institute with partial scholarships “It is a great opportunity for our players who want to prepare themselves in sport management to become sport directors, technical managers, marketing managers or have […]

29-08-2017 The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017

Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at the Soccerex Global Convention in Manchester “Being present at the Soccerex Global Convention means, for us, to inspire all the attendees with the legacy of Johan Cruyff“, says Carole Thate, general manager of […]

25-08-2017 New alliance between Johan Cruyff Institute and the Portuguese Association of Sports Law

The president of the Portuguese Association of Sports Law visited our international headquarters in Barcelona to sign a collaboration agreement between the two entities The president of the PASL, Rui Alexandre Silva, visited the international headquarters of the Johan Cruyff Institute in Barcelona to meet with the director, MariĂ«l Koerhuis, to get to know the […]

21-08-2017 Cruyff Sport Talks in Brazil for the first time

Johan Cruyff Institute organized Cruyff Sport Talks, a day of sport marketing and networking, in Sao Paulo with the collaboration of multinational BDO The director of UFC Brazil (Ultimate Fighting Champsionship), Daniel MourĂŁo, gave a lecture on ‘Strategic Management in Sport Marketing’ to an audience made up of marketing professionals, journalists, sports managers and college […]

15-08-2017 Johan Cruyff Institute and Female Coaching Network join forces to support female coaches

Both organization aim to create a unique community of female coaches who can connect, share and develop their coaching experiences and knowledge. The aim of the collaboration is to raise awareness of female coaches within the Netherlands and create a unique community of female coaches who can connect, share and develop their coaching experiences and […]

04-08-2017 Johan Cruyff Institute, with the young promises in The Cup

Johan Cruyff Institute sponsors for the second consecutive year the youth football tournament The Cup, awarding five scholarships for education in football business among the participating teams One of the missions of Johan Cruyff Institute is to collaborate in the development of athletes beyond their sporting careers, and it is vital to make them realize […]

04-08-2017 Johan Cruyff Institute, at the Cup final between Feyenoord and Vitesse

Johan Cruyff Institute will award 14 scholarships to Feyenoord and Vitesse, last season’s league and cup champions respectively, at the first official match of the football season in the Netherlands This initiative adds to several others that the Johan Cruyff Institute has been promoting since its beginnings, more than 15 years ago, in order to […]

02-08-2017 Johan Cruyff Institute, with Women’s Football at the World Football Summit

Johan Cruyff Institute, as academic partner of the event, is attending today in Madrid the Women’s Football Congress organized by WFS According to official FIFA data, around 26 million women play football on a regular basis in 180 countries around the world. For its part, UEFA’s Annual Report on Women’s Football in Europe reveals more […]

27-07-2017 Johan Cruyff Institute, content provider and sponsor of Sporthub

Sporthub is an exclusive sport management portal that brings together the entire community of Latin American sport professionals in an online environment “For the Johan Cruyff Institute, it was important to have a relevant place on a platform like Sporthub, with exclusive sports industry content. Sporthub brings together all those characteristics that interest our community […]

20-07-2017 All you need to know about Sport Sponsorship

In a world of co-creation and cooperation, why do 57% of the Sponsorship Managers ask exclusivity? The ‘Sponsorship 360 for a Changing World’ program aims to provide students with an in-depth knowledge of sponsorship management and the necessary skills to develop a professional career in the world of sport sponsorship. The program has been developed […]

19-07-2017 Johan Cruyff Institute arrives to Nigeria with a program created for the training of young athletes

A total of 66 young football players from the Niger Delta region will receive online training from the Johan Cruyff Institute as part of an educational plan promoted by the Youth Sports Federation of Nigeria “We are offering our young people the opportunity to combine their sports careers with training, because when athletes have exceptional […]

18-07-2017 Johan Cruyff Institute, again in the ranks of the best Masters in Sport Management

The prestigious magazine SportBusiness International announces the results of the 2017 rankings and Johan Cruyff Institute is again among the 40 best programs worldwide The Master in Sport Management at the Johan Cruyff Institute has ranked 39th among all on-campus programs that have been evaluated and maintained its second position in the online world. To […]

17-07-2017 Johan Cruyff Institute and FIFPro División América, together in the professionalization of football

Johan Cruyff Institute will provide training grants to each of the 15 member associations of FIFPro DivisiĂłn AmĂ©rica The Institute, recognized and valued from its years of presence in Latin America, will be directly involved in training the professionals of FIFPro DivisiĂłn AmĂ©rica, offering a scholarship for the program Football Business Fundamentals to each of […]

14-07-2017 More women in power

Karen Ephraim, professor of the Master in Coaching, represents Johan Cruyff Institute at the symposium ‘Women in Football: Development, Opportunities and Challenges’, held in Utrecht Statements such as ‘there is no glass ceiling: women mainly make it difficult themselves’ will come under review during the afternoon session. Karen has a clear opinion: “I believe it would be good […]

06-07-2017 Football Industry Insights, new Johan Cruyff Institute program in 2018

Johan Cruyff Institute launches a seminar specializing in the football industry: six days of intensive training in Barcelona with international experts from the sector The world of football is a market that generates and moves a lot of money worldwide. Because of the interest it arouses at all levels, its management is very specific and, […]

04-07-2017 Johan Cruyff Institute 2017 graduation ceremonies, more international than ever

A total of 132 students with 27 different nationalities received their diplomas in Barcelona and Amsterdam, as new graduates of Johan Cruyff Institute 2017 A total of 132 students went personally to collect their diplomas this year, in Amsterdam and in Barcelona. The emblematic Ajax stadium, the Amsterdam Arena, was the chosen venue for the […]

30-06-2017 Johan Cruyff Institute repeats at Expo FĂștbol Uruguay

Johan Cruyff Institute returns to the most important fair of the year in Latin American football to present its programs at the Congress of Sport Business Johan Cruyff Institute will be present at the fair through its representative in Uruguay, Paco Silva, and will have a stand in the networking area, offering information on all […]

12-06-2017 Club Atlético San Lorenzo de Almagro links up with Johan Cruyff Institute

The agreement includes important advantages for members, athletes and staff of the Argentine football club to study the academic programs of the Johan Cruyff Institute, and for our students to do internships at the club, a great of Argentina’s First Division “For San Lorenzo, this is a very positive alliance because we are talking about […]

12-06-2017 Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017

Henk Verschuur, manager of Johan Cruyff Institute Amsterdam, will give attendees at Savage Marketing an insight into the teaching methodology of our institution, based on the philosophy of Johan Cruyff and a cornerstone of his legacy Savage Marketing 2017 will bring together over 40 speakers around the theme of sport marketing who, participating in 50 […]

31-05-2017 Troy Douglas gets Ajax to sprint

AFC Ajax has added Troy Douglas to its technical team. Troy is an Olympic sprinter from Bermuda who is studying the Master in Coaching at the Johan Cruyff Institute, and whose style of coaching conforms to the principles of performance coaching “When I came back to the Netherlands after being a sprint coach in Bermuda, I […]

25-05-2017 CN Barcelona and Johan Cruyff Institute commit to continue growing together

CN Barcelona and Johan Cruyff Institute sign a collaboration agreement that will allow them to join forces and offer their members interesting benefits and discounts on quality services and professional academic education The agreement is a win-win for both entities given the breadth of services they will share in the future, both in terms of […]

24-05-2017 Johan Cruyff Institute, sponsor of the Clubs & Brands Breakfast at Soccerex

Johan Cruyff Institute will attend the Soccerex Global Convention as sponsor of the clubs and brands breakfast and with a joint stand with Cruyff Football The Johan Cruyff Institute will also have a stand in the exhibitors’ area offering information about all of master’s and postgraduate courses in Sport Management, Sport Marketing and Sport Sponsorship, […]

18-05-2017 World Football Summit 2017 to award the best football start-ups

StartCup is a new initiative of the World Football Summit 2017 to recognize innovation and entrepreneurship at the service of football The World Football Summit will select the seven best start-ups, which will be able to give their elevator pitch and explain their business project to the attendees of the congress in a space provided […]

17-05-2017 Top level player and coach in equal amounts

The young Senna Bombach is learning on the Master in Coaching to develop personally and professionally: how to establish the boundaries between being a coach and a confidant with a team of adolescents “I really like working with youth players. It is amazing to see their open-mindedness and free spiritedness, because the younger their age, […]

12-05-2017 The Argentine Football Association trusts in Johan Cruyff Institute education

More than 1,200 players will have access to our educational offer, following the agreement reached with the AFFAR through our international agent in Argentina, Good Morning Sports The Argentine Women’s Football Association is a civil non-profit organization created with the objective of promoting the growth and development of women’s football, always aiming at the social […]

11-05-2017 Johan Cruyff Institute, at the 4th Latin American Congress of Sports Business in Lima

Johan Cruyff Institute will participate in this conference day for the sports industry in Lima, oriented towards networking, knowledge and the generation of opportunities In his opinion, “SportBizLatam will be an excellent opportunity for all those who want to deal with sports companies in Peru and the region. They will see that what sport in […]

10-05-2017 An impressive mural of Johan Cruyff welcomes visitors to De Meer

The district of De Meer, where the former Ajax stadium was located, offers a new tribute to Johan: a huge mural to honor his figure and his legacy The initiators of this project were the Brazilian street artist Paulo Consentino and paints and coatings company AkzoNobel. The huge painting is a gift of the initiators […]

08-05-2017 Johan Cruyff Institute Amsterdam partners up with SponsorReport

SponsorReport is a specialized platform and leader in the field of marketing and sponsorship SponsorReport is the only leading magazine and knowledge platform for partnership marketing and sponsorship in the Benelux countries. The magazine wishes to contribute to the further professionalization of sponsorship and the strategic deployment of sponsorship and partnership marketing as a platform […]

04-05-2017 ‘From Big Data to Smart Data’, next webinar for Alumni Cruyff Institute

In the first webinar for the Alumni Cruyff Institute platform, we will talk about Big Data with Javier Bosch, CEO and founder of technology company NBN23, supplier to the NBA, among others This Valencian company was considered last year to be the best technology company in the sports sector in Europe, after winning a contest […]

28-04-2017 Federation of Argentine University Sport offers its athletes education at Johan Cruyff Institute

More than 20,000 FeDUA athletes will have access to the Johan Cruyff Institute academic programs with special conditions This year, the FeDua will organize selection trials throughout the country to form the national teams that will represent Argentina at the University Olympic Games, in which 2,000 students will participate in 17 different disciplines. “We are […]

27-04-2017 Johan Cruyff Institute opens the doors to iWorkinSport Job Fair

As academic partner of the international trade fair, the Johan Cruyff Institute offers its students and alumni the option of arranging job interviews with important companies and European organizations in the sports industry Large organizations are constantly looking to acquire new talent to incorporate into their workforce and candidates will be able to benefit from […]

26-04-2017 “There are no performance limits for an athlete who believes there are none”

Australia regains its former star player Victor Anfiloff, who has a Master in Sport Management from the Johan Cruyff Institute, to reflate the country’s beach volleyball after the successes he achieved in his nine years working for the Dutch federation “As technical director, I have to redefine the ‘how we do it’. It’s a task […]

26-04-2017 Johan Cruyff Institute gives content to the Barça Innovation Hub

MariĂ«l Koerhuis, director of the Johan Cruyff Institute, participates in a conference day organized by Indescat for entrepreneurs and managers from the University of Beijing Representatives from a total of 25 Chinese companies will have the opportunity to learn about the management and activity of Catalan companies that are particularly innovative in the sports industry. […]

25-04-2017 Sporting Lisbon includes Johan Cruyff Institute in its III Congress ‘The Future of Football’

Oliver Seitz, academic director of the ‘Master in Football Business in partnership with FC Barcelona’, will give a presentation on ‘The future of knowledge regarding football’ “It is a pleasure and an honor to participate in the congress sponsored by Sporting, one of the great clubs in Europe,” says Oliver. “The Johan Cruyff Institute gives […]

24-04-2017 Johan Cruyff Institute actively participates in the Cruyff Foundation 14K Run

Whether as volunteers or taking part in the race, students and alumni of the Johan Cruyff Institute commemorate the anniversary of Johan’s birth on April 25 A big event like this cannot do without volunteers, and true to one of the principles of Johan Cruyff — “You cannot do it alone, you have to do […]

21-04-2017 New collaboration between DIR and Johan Cruyff Institute

Johan Cruyff Institute signs a collaboration agreement with DIR, the largest fitness center chain in Barcelona, with more than 30 years of experience and 20 clubs in Barcelona and Sant Cugat One of the objectives of the agreement is the transfer of talent and knowledge between both institutions. Hence, the granting of scholarships or study […]

19-04-2017 A coach in the kitchen

Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for professional athletes such as cyclists, judokas, wrestlers and rowers “I decided to do the Master in Coaching to be able to guide my athletes better. Working with young athletes, you realize that they want to […]

12-04-2017 The case of Edwin van der Sar inspires a former Finnish footballer to dedicate himself to sport management

Niklas TarvajĂ€rvi has gained in confidence at the head of his school for young talents thanks to the Master in Sport Management: “Everything I learn I can use every day” TarvajĂ€rvi is originally from Finland, but currently lives in the Netherlands, where he came to strengthen SC Heerenveen as a midfielder. Unfortunately, he failed to […]

07-04-2017 Welcome to Alumni Cruyff Institute

Johan Cruyff Institute will launch soon the Alumni platform, a meeting place for the entire alumni network, which exceeds 7,000 members spread throughout the world We all know that learning and self-development doesn’t stop after studying. Johan Cruyff always said that alumni should stay connected to help each other to further professionalize the sports sector. That […]

05-04-2017 Coaching as an aid to help young athletes within their group

James Rowe, alumnus Master of Coaching, believes that “clubs and coaches should be more aware of the different growth patterns of young players” James did in previous studies research on the relationship between the physical maturation of elite academy football players and their motivation, need satisfaction and self-determination. “Coaches should be very aware that generic […]

29-03-2017 New edition of the Sport Marketing intensive course in Brazil

The course consists of 19 hours and four days of training in sport marketing, with the collaboration of prestigious professionals in the Brazilian market and brands such as Under Armour and Red Bull, among others Davis Tenorio, the Johan Cruyff Institute’s international agent in Brazil and sports branding specialist, will introduce attendees to the marketing […]

27-03-2017 Amsterdam, study trip destination

The students of the Master in Sport Management at the Johan Cruyff Institute enjoyed a three-day study trip, with classes, lectures, visits and leisure time in the Dutch capital A total of 33 students who are studying the three modalities of the program (Official Master’s Degree, blended Master and online) enjoyed the study trip from […]

22-03-2017 Chilean women’s football opts for education at Johan Cruyff Institute

More than 1,500 federated players from the National Association of Female Football Players will be able to attend the Johan Cruyff Institute sport management courses with special conditions The objective of this agreement is that players can be trained in the areas of Sport Management, Sport Marketing and Sponsorship, Football Business and Coaching, with the […]

15-03-2017 Johan Cruyff Institute establishes itself as Academic Partner of WFS17

Johan Cruyff Institute will participate as Academic Partner at the World Football Summit 2017, the landmark event for the international football industry The Johan Cruyff Institute aims to train the next generation of leaders in the sports industry. With a significant presence in Europe and Latin America, more than 7,000 students worldwide have participated in […]

09-03-2017 Johan Cruyff Institute present at International Master Congress in the RAI Amsterdam

Johan Cruyff Institute will participate at the fair in Amsterdam on March 17 and 18 with a booth and two workshops about positioning yourself On Friday 17 and Saturday 18 March, the Johan Cruyff Institute will be present at the International Master Congress in the RAI Amsterdam, the career fair for visitors with a bachelor’s or master’s […]

08-03-2017 Johan Cruyff Institute keeps its annual appointment with SalĂł Futura 2017

On 24 and 25 March, the Johan Cruyff Institute will bring you all its offer of Masters, Postgraduates and courses at the leading fair in the educational world At the fair, within the week on training and work, we will offer you personalized advice on our Master and Postgraduate programs and courses in Sport Management, […]

23-02-2017 David Evans and Rubén Gómez, winning projects of the MOOC 2016

The Johan Cruyff Institute evaluation committee awards Evans and GĂłmez a scholarship for the Postgraduate in Sport Sponsorship Online, for being the best of the more than 500 proposals submitted Ruben GĂłmez opted for Nike as a sponsor of his activation project. According to Cinto Ajram, professor of sport marketing at the Johan Cruyff Institute […]

02-02-2017 New alliance with Real Club MarĂ­tim Barcelona

Johan Cruyff Institute signs new collaboration agreement with Real Club MarĂ­tim Barcelona, one of the most honored nautical clubs in Spain With the signing of this agreement, the Real Club MarĂ­tim de Barcelona now joins the portfolio of partner companies of the Johan Cruyff Institute. The agreement will allow the staff, affiliates and athletes of […]

30-01-2017 SAFAP, a member of the FIFPro America Division, signs Johan Cruyff Institute

Johan Cruyff Institute and SAFAP sign an institutional educational agreement that will benefit Peruvian professional footballers

26-01-2017 Johan Cruyff Institute, learning Partner of the Sport Summit in Barcelona

The Business in Sport Summit will take place on 9-10 March, 2017 in Barcelona and Johan Cruyff Institute will be its learning partner During these two days the attendees will engage in panel discussions and listen to case studies prepared by professionals from Europe and North America. It will be a perfect chance to amplify […]

25-01-2017 Play and Train, a new partner company

Johan Cruyff Institute and Play and Train sign a collaboration agreement for the transfer of talent and services between the two entities Play and Train was created in 2008 with the main objective of making it possible for people with disabilities and their families to exercise their right to have access to playing, learning and […]

24-01-2017 Extra edition Master in Coaching with Olympic names

Ten fanatic ‘Cruyff students’ enthusiastically kicked off with the new edition of the Master in Coaching last week, due to the success of the September edition For this edition, we are welcoming some great athletes again. Olympic rower Carline Bouw, who won a silver medal at Rio 2016, will be participating in the program. Olympic sprinter Troy Douglas will also be part […]

10-01-2017 Johan Cruyff Institute and BĂĄsquet Andorra join forces to create synergies

The president of the BĂĄsquet Club Andorra, Gorka AixĂ s, visits the Johan Cruyff Institute facilities to sign a collaboration agreement between both entities As a former student of the Master in Sport Management, the president of the Andorran club knows firsthand the Johan Cruyff Institute programs and teaching methodology. Now it will be the BĂĄsquet […]

28-12-2016 “The vision of Cruyff would have been very useful for me in my career as a sport manager”

Renato Zaccarelli, Italian international footballer in the 80s, discusses how the Johan Cruyff Institute can help to create new sport managers, and how this path of education is required today Renato, 40 years have passed since the Torino FC scudetto in 1976. A new era, many things have changed since then Yes, it is sport […]

23-12-2016 Johan Cruyff Institute and Havas Media Group España partner to exchange talent

Havas Media Group España, communications company that is part of a leading global group worldwide, offers special conditions to its partners to study at Johan Cruyff Institute Havas Media Group España is part of a multinational with a presence in more than 75 countries and a customer base of thousands including important accounts such as […]

21-12-2016 Johan Cruyff Institute, Learning Partner of Good Morning Sports in Latin America

The two companies have forged an alliance that makes the Johan Cruyff Institute a Learning Partner in all Sport Business events organized by Good Morning Sports in Latin America In tune with their aim of professionalizing the sports industry, the Johan Cruyff Institute and Good Morning Sports have reached an agreement that will link events […]

07-12-2016 The AFG and Johan Cruyff Institute promote the education of football managers

The Association of Guatemalan Footballers (AFG) relies on Johan Cruyff Institute to educate in sport management, sport marketing and football business to the new generation of Guatemalan football managers Carlos Figueroa, current president of the AFG, and Luis Arboleda, representative of the Johan Cruyff Institute in Guatemala and El Salvador, signed the agreement in the […]

02-12-2016 Johan Cruyff Institute expands to Argentina

The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina Good Morning Sports is dedicated to connecting, uniting and strengthening the bonds between the different players in the sports ecosystem. Its mission is to professionalize the sports industry in the region and […]

01-12-2016 Johan Cruyff Institute on the jury of Indescat’s Business and Sport Awards

The Centre d’Esport Adaptat La Molina, SM Genomics and Macsha were this year’s winners The Partnership Award was awarded to Play and Train and Ferrocarrils de la Generalitat de Catalunya, for the Centre d’Esport Adaptat La Molina, a center adapted to users with specific requirements due to physical disability. The Cruyff Foundation has collaborated for […]

29-11-2016 The Johan Cruyff Institute academic offer also comes to Italy

The Johan Cruyff Institute strengthens its network of international agents with the incorporation of Renzo Revello, a sport management and marketing consultant in Italy Based in Turin, Renzo Revello is a renowned consultant known for his publications on business management and his participation as speaker in courses and seminars. In the world of sport, he […]

25-11-2016 Great success of Cruyff Education Day in Nijmegen

The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In the morning, the illusionist and mentalist Jochem Nooyen showed the participants the level to which influence can reach, with a performance called ‘Influencing’. In the afternoon, it was the turn of Henk Groener, […]

15-11-2016 Girona FC and Johan Cruyff Institute jointly promote education in the club

Both entities have signed an agreement to promote education in sport management and sport marketing for players, members and employees of the club The Johan Cruyff Institute, an institution with 18 years of history that specializes in the development and implementation of academic programs in sport management and sport marketing, is offering the members, players […]

07-11-2016 Johan Cruyff Institute to participate in the FC Barcelona technology symposium

Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute, will give a presentation at the second symposium on technology applied to the sports world The event, aimed at professionals in the sector, will focus on two main areas: on the one hand, performance and data analysis and, on the other, the impact […]

20-10-2016 Johan Cruyff Institute in Chile to talk about sport marketing

The Johan Cruyff Institute participated in the Euro-Latam Sport Marketing Summit in Santiago de Chile with a talk by Edgar Merino on personal branding The Johan Cruyff Institute contributed its experience in this field providing a talk on personal branding to be given by our representative in the country, Edgar Merino, a specialist in sport branding and […]

28-09-2016 Over 2000 students follow Richard Denton and Pep Guardiola’s classes

The free online course on sport sponsorship offered by the Johan Cruyff Institute and GlobalSportsJobs has exceeded 2,000 enrollments in the first two editions and will remain active until December The classes given by Richard Denton, professor at the Johan Cruyff Institute and sport marketing consultant with 20 years of experience in the sector, and […]

26-09-2016 Johan Cruyff Institute present at Expat Fair in Amsterdam

“If you can’t win, make sure you don’t lose” will be the title of a presentation at the Expat Fair by Richard Denton, Sport Marketing professor of the Johan Cruyff Institute Expats in the Netherlands will benefit from a comprehensive range of services, conveniently housed together under one roof. Besides education, topics include housing, employment, […]

22-09-2016 FC Barcelona and Johan Cruyff Institute launch a Master in Football Business

The ‘Master in Football Business in partnership with FC Barcerlona’ will be held on the facilities of the Catalan club with a program based entirely on football business with the club as a model, and will reflect Cruyff’s ‘Total Football’ vision FC Barcelona and Johan Cruyff Institute have made public today a collaboration agreement that […]

21-09-2016 Football and digital marketing, the subject of debate in a new webinar

On October 13, the Johan Cruyff Institute and GlobalSportsJobs will bring together four professionals from marketing and the football industry to share their experience in a webinar entitled “The impact of the digitial era in football marketing”. The football business has entered fully into the digital era. Clubs are creating more and more personalized content […]

12-09-2016 Johan Cruyff University is now called Johan Cruyff Academy

The name Johan Cruyff Academy is the best option for repositioning the programs within their three Universities of Applied Sciences and the academic Cruyff Network By applying the new brand name, the three Johan Cruyff Academies are also anticipating a possible legislative change in Dutch higher education law, under which the name ‘university’ will be […]

07-09-2016 Olympic skier Katia Griffiths wins El PeriĂłdico and Diario Sport scholarship

The only Spanish representative in the halfpipe at the Sochi 2014 Winter Olympics has been selected to attend the Master in Sport Management at the Johan Cruyff Institute Katia now wants to take a break from competition and add some academic knowledge to her valuable experience as a professional athlete. “Having been part of the […]

06-09-2016 The World Football Summit brings the best players in the football industry together in Madrid

The Johan Cruyff Institute will have a stand and will offer a presentation on the legacy of Johan Cruyff at the first major international convention on the football industry to be held in Spain on October 27 and 28 The Johan Cruyff Institute will also take part in the event, offering a presentation on the […]

25-08-2016 The Uruguayan Football Association entrusts the Johan Cruyff Institute to give training to its members

  Wilmar Valdez, president of the AUF, and Martin Sarthou, representative for the Johan Cruyff Institute in Uruguay, signed the agreement in the offices of the Association. The new agreement will make special conditions available to all professionals involved in football so that they can, in the words of the president, “get professional training in […]

04-08-2016 The Johan Cruyff Institute academic network disembarks in Rio

More than 60 students and alumni of the Johan Cruyff Institute, the Johan Cruyff University and the Johan Cruyff College will compete in the Olympic and Paralympic Games in Rio de Janeiro starting tomorrow Student-athletes from the Johan Cruyff Institute academic network are temporarily leaving their classrooms to focus all their attention on the highest […]

15-07-2016 The Official Master’s Degree in Sport Management, ready for its first edition

The Johan Cruyff Institute and Universitat AutĂČnoma de Barcelona have signed the official accreditation of the Master in Sport Management that we will start to deliver in September The agreement have been signed by MariĂ«l Koerhuis, Director of Johan Cruyff Institute, and Margarita Arboix, rector of the Universitat AutĂČnoma de Barcelona. Montserrat BalaguerĂł, Director of […]

14-07-2016 RC Polo scholarship for the Master in Sport Management

The winner of the RC Polo scholarship for the Master in Sport Management comes from the world of football Jordi, who will study the next blended learning edition of the Master in Barcelona, is a football goalkeeper playing in the Catalan 2nd division, and is currently working as an account auditor at KPMG. Welcome, Jordi!

13-07-2016 Johan Cruyff Institute will be at Expo Fitness & Sports 2016

Come and visit us at Expo Fitness & Sports 2016 in Guatemala City and find out about our academic programs in Sport Management, Sport Marketing, Sponsorship and Football Business As an academic institution with representation in Guatemala, the Johan Cruyff Institute will have a stand in the Salon Azaria, located in Paseo CayalĂĄ (Guatemala City). […]

12-07-2016 Joan Celma, a new professor at the Johan Cruyff Institute, presents his new book

Joan Celma, who will join the Johan Cruyff Institute faculty in September as a new professor of the Master in Sport Management, reveals the keys to good management in his new book Essential Management for Sport Managers Essential Management for Sport Managers is a manual providing practical and effective management advice for directors, managers, sport […]

08-07-2016 Great participation in the course of Sport Marketing in SĂŁo Paulo

The course of the Johan Cruyff Institute attracts great interest with less than a month before the celebration of the Olympic Games in Rio The objective of the course is to introduce students to the specialty of sport marketing, reviewing basic concepts ranging from the application of the communication technique in the sports industry, strategies, the use of sponsorship as […]

28-06-2016 Pep Guardiola invites you to train in sport sponsorship

Pep Guardiola presents the free sport sponsorship course in English at the Johan Cruyff Institute and the Universitat AutĂČnoma de Barcelona as part of their commitment to the professionalization of sport. “I’ve always thought that sport is the most powerful tool for education” What is sport sponsorship? Why is it important to have a sponsor […]

22-06-2016 Uruguay ExpofĂștbol welcomes Johan Cruyff Institute in its third edition

The Johan Cruyff Institute takes advantage of the most important fair of the year in Latin American football to present its programs at the Sport Business Congress The Johan Cruyff Institute, through its representative in Uruguay Martin Sarthou, will give a presentation of its programs and academic offer in Sport Management, Sport Marketing, Sponsorship and […]

21-06-2016 El PeriĂłdico de Catalunya and Diario Sport seek athletes to offer them training in sport management

El PeriĂłdico de Catalunya and Diario Sport are offering, for the seventh consecutive year, a scholarship for one athlete to attend the Master in Sport Management at the Johan Cruyff Institute The Blended Master in Sport Management is a 10-month blended program, combining some on-campus classes with other online content, and delves into the most important aspects […]

10-06-2016 Time of graduations in Johan Cruyff Institute

The next generation of leaders in sport management receive their diplomas at all the Johan Cruyff Institute centers The students at the Johan Cruyff Institute Amsterdam were the first to receive their diplomas at the graduation ceremony held on June 10, at the Amsterdam ArenA. There were a total of 78 students, including 19 technical […]

08-06-2016 The webinar Be a Leader in Sport Management, available in video

> More information on our academic programs: here

07-06-2016 Johan Cruyff Institute and INEFC join forces in favor of the professionalization of sport

  The agreement will involve cooperation in sport management training activities through programs and projects developed by both entities, as well as the undertaking of joint studies and research projects. MariĂ«l Koerhuis, director of the Johan Cruyff Institute, explains that “our agreement with this benchmark institution in physical education in Catalonia that prepares leading sports […]

26-05-2016 All devoted to the Open Day of the Cruyff Foundation Spain

The students of the Master in Sport Management at the Johan Cruyff Institute will experience up close the excitement of the Open Day of the Cruyff Foundation as volunteers of the event More than 700 children arriving from all corners of Catalonia will gather at the Mar Bella municipal sports complex to enjoy plenty of […]

19-05-2016 Barça signs Cinto Ajram, professor at the Johan Cruyff Institute

Cinto Ajram, professor of the Master in Sport Marketing and Sponsorship at the Johan Cruyff Institute, joins the club as head of sponsorship activation FC Barcelona has selected one of the professors at the Johan Cruyff Institute to strengthen its marketing department. Cinto Ajram, professor of our Master in Sport Marketing and Sponsorship, has just […]

17-05-2016 Johan Cruyff Institute, also present in Uruguay

Martin Sarthou joins the international network of the Johan Cruyff Institute as its new representative in Uruguay As of May, the Johan Cruyff Institute is also represented in Uruguay after our international network was joined by Martin Sarthou, a recognized professional in the world of communication and sport management. Martin is a university lecturer and […]

09-05-2016 Johan Cruyff Institute, at a roundtable discussion on European opportunities in sport

RaĂșl CiprĂ©s, professor of the Master in Sport Marketing and Sponsorship, will represent the institution today in Calella, ‘European Town of Sport 2016’ On the occasion of the celebration of Europe Day, the town council of Calella is organizing a roundtable discussion today on ‘European Opportunities at the local level in the field of sport’. […]

29-04-2016 Johan Cruyff Institute sends its professor specialized in sporting events to Peru

David Hidalgo, professor of the Master in Sport Management, offers the last module on managing sporting events at our headquarters in Lima The Johan Cruyff Institute has sent one of its professors of the Master in Sport Management to its Peru headquarters to deliver the final module of the program, on the planning and management […]

11-04-2016 Universitat AutĂČnoma de Barcelona (UAB) among the best universities in the world

The UAB which, together with the Johan Cruyff Institute, offers the Master in Sport Management in its academic program, is number 12 among the top 150 universities in the world with less than 50 years of history according to the ranking of The Times Higher Education The Universitat AutĂČnoma de Barcelona (UAB) has been recognized […]

05-04-2016 All the information about our Master in Sport Management, in a new webinar

Connect with us on June 2 and discover the possibilities offered by our Master in Sport Management in a live chat with the director of e-learning, a sales representative and a former student of the program The Johan Cruyff Institute is offering you the opportunity to participate in our next webinar on training in Sport […]

10-03-2016 Johan Cruyff Institute launches a sport marketing course in Sao Paulo

The Johan Cruyff Institute supports the Brazilian market by launching a sports marketing course in the city of Sao Paulo. The program will last five days and will be taught in Portuguese by Davis Tenorio, the institute’s representative in Brazil, who has over 25 years’ experience in marketing, sport sponsorship and branding. The objective of […]

07-03-2016 iSport Forum announces the five finalists for best startup

The iSport Forum jury, of which the Johan Cruyff Institute professor Irsan Widarto is a member, will choose the winner on March 17 at the premises of the National Institute of Physical Education of Catalunya (INEFC) The jury of the iSport Forum, the first International Investment Forum of the Sport Industry organized by the private […]

02-03-2016 See you at SalĂł Futura Barcelona

The Johan Cruyff Institute will have a stand  in the SalĂłn de MĂĄsters y Postgrados on March 11 and 12 The Johan Cruyff Institute will once again be present at the SalĂł Futura Barcelona on March 11 and 12 to present its extensive program of master’s, postgraduate and specialized courses in Sport Management, Sport Marketing […]

22-02-2016 Sport Sponsorship MOOC

Over 1,200 people signed up for the first sport sponsorship MOOC (Massive Open Online Course) offered by the Johan Cruyff Institute. If you missed it and you want to join the next edition in Spanish, launched together with the Universitat AutĂČnoma de Barcelona through the Coursera platform, the new course will start from March 1, every […]

18-02-2016 Have a go at sponsoring with the Johan Cruyff Institute and the Universitat AutĂłnoma de Barcelona

The Johan Cruyff Institute and the Universitat AutĂłnoma de Barcelona launch a sports sponsorship MOOC through the Coursera platform with a prize of a postgraduate scholarship The free online course (in Spanish) sets you a real challenge: activate the sponsorship of a Cruyff Court, a flagship project of the Cruyff Foundation The Johan Cruyff Institute […]

10-02-2016 iSport Forum, a chance to boost your startup

The Johan Cruyff Institute is a sponsor and member of the jury of iSport Forum, the first International Investment Forum of the sports industry, which seeks to promote entrepreneurial initiatives and awards a prize of 100,000 euros for the best startup If you have an innovative idea and a business plan to create your own […]

04-02-2016 Johan Cruyff Institute, present at the Especializa-T Donostia-T 2016 Fair

On February 11, at the Congress Centre and the Kursaal Auditorium in San Sebastian, you will have the opportunity to learn about the Master’s and Postgraduate programs we offer The Johan Cruyff Institute will have a display at the Especializa-T fair in San Sebastian, on February 11, to present our portfolio of master’s, postgraduate and […]

07-12-2015 What we can learn from Justin Reid-Ross

The South African hockey player and student of the Master in Sports Management at Johan Cruyff Institute Amsterdam, talks about how he moves his determination in the pitch to studies This weekend, the finals of the Hockey World League has been held in Raipur (India). Justin Reid-Ross dreamed of being in these finals with the South […]

27-11-2015 Indescat awards ceremony 2015

The Catalan sports industry cluster highlights the initiatives in sport and business of KaptivaSports, Mat Group, Open Camp and Nexacut The Museu Olimpic i de l’Esport Joan Antoni Samaranch yesterday hosted the 2015 Indescat awards ceremony, an annual event where the Catalan sports industry cluster recognizes the year’s best initiatives in sport and business. On […]

26-11-2015 Henk Verschuur, new member of the International Wushu Federation

The manager and academic director of the Master in Sport Management at the Johan Cruyff Institute Amsterdam has attended the World Championships in Jakarta Henk Verschuur has been recently elected to be part of the governing body of the International Wushu Federation, the official global sanction body for Wushu, a sport commonly known under the […]

20-11-2015 The Universitat AutĂČnoma de Barcelona and Johan Cruyff Institute to collaborate in teaching, employability and cooperation

The UAB and Johan Cruyff Institute have signed an agreement to develop together teaching activities, research and social and solidarity actions Both institutions have agreed, among other objectives, to deliver a joint offer a Master in Sport Management in Barcelona (in Spanish) and Online to create a research chair also in collaboration with the Laureus Sport for […]

18-11-2015 The Cruyff Forum brings together the Dutch sporting world with the Rio Games on the horizon

More than 700 people from the Dutch network, between elite athlete students, managers and young professionals, pool their vision on education and development to train the next leaders in sports management With an eye on the forthcoming 2016 Olympic Games in Rio de Janeiro and under the slogan ‘The road to Rio: managing success and […]

16-11-2015 Johan Cruyff Institute, present at the annual EFMD conference in Asia

Henk Verschuur will represent the institution at the EFMD conference in Thailand Henk Verschuur, manager and academic director of the Master in Sports Management at the Johan Cruyff Institute Amsterdam, will be responsible for representing the institution at the annual conference of the EFMD, an international organization that acts as a catalyst in promoting excellence […]

03-11-2015 Johan Cruyff Institute forms part of the jury for the 2015 Indescat Awards

The purpose of the Indescat Awards is to recognize the best initiatives in sport and business in three categories: innovation, internationalization and partnership The Johan Cruyff Institute will sit on the jury of the Indescat Business and Sport Awards 2015, being considered by the Catalan sports industry cluster as one of the institutions with more […]

22-10-2015 The commercial director of the Johan Cruyff Institute visits Tecnocampus

RomĂĄn Pascual takes part  in a round table on the impact of company ICT tools RomĂĄn Pascual, commercial director of the Johan Cruyff Institute, attended a round table organized by Tecnocampus Mataro, as an activity linked to the subject of ICT Tools (information and communications technology) applied to companies. The university wants to give students […]

09-10-2015 Johan Cruyff Institute and the CAR, united in favor of the training of athletes

David Alegre and RubĂ©n VergĂ©s are the two CAR athletes with scholarships from  the Johan Cruyff Institute to attend this year’s Master in Sports Management The Johan Cruyff Institute, in its commitment to the professionalization of sport, has agreements with partner entities  that concern themselves with training their own staff or athletes through granting scholarships. […]

01-10-2015 The Johan Cruyff Institute offers a new webinar on Sports Management

On 10 December connect to us and get to know our Master in Sports Management as explained by the academic director, the sales director and a student of the program The Johan Cruyff Institute offers you the opportunity to participate in our next webinar on training in sports management and to discover the possibilities afforded […]

25-09-2015 Johan Cruyff at kick-off of new Johan Cruyff University Groningen

The Johan Cruyff University Groningen is the new institution within our network. It offers elite athletes in the northern part of The Netherlands the opportunity to balance high-level sports with a four-year full-time study program in Sports Marketing at the Bachelor of Business Administration level. The new Johan Cruyff University forms part of the School […]

16-09-2015 Johan Cruyff Institute arrives to Brazil

As part of our international expansion strategy, the Johan Cruyff Institute has taken on the sports marketing expert, Davis Tenorio, as its new representative in Brazil A managing partner of the company ZDL Sports, a communications marketing and sponsorship agency with over 30 years of market presence, Davis will be the person responsible for implementing […]

07-09-2015 Dare to sponsor

The Johan Cruyff Institute is launching a sports sponsorship MOOC in which you will discover the keys to one of the areas of greatest growth in the world of sports management The course (in Spanish, online and free) offers you a real challenge: the activation of a Cruyff Court sponsorship and the chance to win […]

03-09-2015 Toni ElĂ­as, world motorcycling champion, wins the Master in Sports Management scholarship

The rider from Manresa, who won the Moto2 title in 2010, has been selected from among all the candidates participating in the El Periodico de Catalunya and Diario Sport campaign For the sixth consecutive year, El Periodico de Catalunya and Diario Sport have given their support to athletes, offering a scholarship for the Master in […]

21-08-2015 Rob Spierings heads Johan Cruyff University Amsterdam

As of August 1st 2015 Rob Spierings is heading the Johan Cruyff University Amsterdam, a part of the Amsterdam University of Applied Sciences. Rob brings several years of teaching experience as well as over ten years of international sport business consultancy experience to his new position as Manager Johan Cruyff University Amsterdam. Next to this […]

28-07-2015 New Scholarship for the Master in Sports Management

For the sixth consecutive year, El Periodico de Catalunya and Diario Sport offer a scholarship to an athlete to attend the Master in Sports Management at the Johan Cruyff Institute Barcelona. The deadline for applications for this year will be closed on Friday, August 28th and the name of the person who obtained the scholarship […]

03-07-2015 Graduation in Barcelona, a great success

With the presence of Johan Cruyff and special guest Jordi Villacampa, the 2014-2015 students of the Master in Sports Management and the Postgraduate Diploma in Sports Marketing, Sponsorship and Football Business celebrate their graduation party The Johan Cruyff Institute has concluded another academic year with the celebration of the 2014-2015 graduation ceremony. A total of […]

01-07-2015 FAQ Session Guatemala 2015

On Thursday, July 2nd. at 19h00, there will be a FAQ Session about the academic programs in sports management of the Johan Cruyff Institute. Those interested can book their place by contacting gt@cruyffinstitute.org or phone 50007787. Limited Capacity (Free Admission) Location: Diagonal 6 12-42 zone 10. Building Design Center, Tower 2, 4o. Level Office 406

19-06-2015 Graduation of Team Lotto-NL Jumbo coaches in Amsterdam

The Cruyff Institute handed over the diplomas to the coaches of Team Lotto-NL Jumbo at the Amsterdam ArenA. Among the graduates were successful coaches such as Frans Maassen, Nico Verhoeven and Erik Dekker. They studied the Master to further develop their coaching skills. This year’s graduation ceremony of the Cruyff Institute Amsterdam was not only […]

17-06-2015 Johan Cruyff Institute sponsors its student and tennis player Jose Coronado

Sport newspaper picks up the news with an interesting interview where Jose Coronado explains his relationship with Cruyff Institute and Cruyff Foundation Jose Coronado, number one in the Catalan adapted tennis ranking and ninth in the national ranking, will from now on wear the Johan Cruyff Institute logo in all competitions. This collaboration agreement exemplifies and […]

03-06-2015 Jose Coronado, doubles champion in Zaragoza

JosĂ© Coronado, the adapted tennis player sponsored by the Johan Cruyff Institute , ranked number one in Catalonia and number nine in the national ranking, became doubles champion at the Zaragoza National Open last week. Coronado, partnered with Victor MarcĂ©n, won the final against Juanjo Rodriguez and Raul Moreno by 7-5,4-6,10-8. JosĂ© Coronado combines his sporting […]

19-05-2015 Michael Tollenaar, new Johan Cruyff Institute Team Leader and Master in Coaching Program Manager

On May 19th Michael Tollenaar, 45 years and of Dutch nationality, starts as team leader at the Johan Cruyff Institute Amsterdam. Michael will also be the program manager of the Master in Coaching. Michael will be combining his coaching activities for water polo team Widex GZC Donk with his new role at the Johan Cruyff Institute. […]

18-05-2015 Historic Europa League final for Andriy Rusol

On 27 May, FC Dnipro Dnipropetrovsk will play the final of the UEFA Europa League after their 1-0 win over Rafa Benitez’s SSC Napoli in Kiev. An acquaintance of the Johan Cruyff Institute, Andriy Rusol, will be in the final that the Ukrainian team will play against Sevilla FC. He is currently executive director of […]

11-05-2015 The future of sport to be debated in Barcelona

Indescat, the Catalan sports industry cluster, is organising the fourth EPSI Conference (European Platform for Sports Innovation) to be held on 8 and 9 June in the Auditorium of the Olympic Stadium in Barcelona. The aim of this conference is to explore opportunities and challenges for the sports industry through the exchange of knowledge and […]

05-05-2015 El Prat expects to generate €54m with the 2015 Spanish Golf Open

The organisers of the Spanish Open golf tournament, to be held from 14 to 17 May at the Real Club de Golf El Prat, estimate that the event will generate an economic impact of €54 million, a figure comparable to the business done in Jerez last weekend during the fourth round of the Moto GP […]

04-05-2015 The Dutch water polo team wants to study at Johan Cruyff Institute

The Dutch national water polo team manager, Ed van Es, and the assistant coach, Hans Nieuwenburg, representing the national coach, Robin van Gaalen, visited the Johan Cruyff Institute to prepare for the arrival of several of the players who will be aiming to classify their country for the Tokyo 2020 Olympic Games. The Dutch national […]

01-05-2015 Johan Cruyff Institute sponsors the 3rd Cruyff Foundation Charity Paddle Tennis tournament

Johan Cruyff Institute joins the Cruyff Foundation initiative in sponsoring the 3rd Charity Paddle Tennis Tournament to be held from 9 to 17 May at the Slam Club in CollbatĂł. The tournament will be divided into three categories (female, male and mixed) and income from registrations (€35 per person) will go to the Escuela de […]

30-04-2015 FC Barcelona continues to have an impact in Saudi Arabia and the United Arab Emirates

FC Barcelona continues to add revenue through its policy of expanding its brand image internationally, with its latest regional sponsorship agreement in Saudi Arabia and the UAE with Time Fitness chain of gyms. It is the second sponsor of the club in Saudi Arabia, along with Samba Financial Group bank, and the third in the […]

27-04-2015 Two athlete students of the Master in Sports Management share their experience with secondary school students

Raquel Gonzalez, an FC Barcelona international athlete, and Julieta Franco, a professional hockey player, both students of the Master in Sports Management at the Johan Cruyff Institute, left their classroom for a day to give a talk together with Mariona ViolĂĄn, a sports physician, at a secondary school in Tiana (Barcelona). The aim of talk, […]

27-11-2014 Cruyff Institute, sports education at an international level

Yesterday, the Institute received the Business and Sport Award for Internationalization for its program for education in Sport Management and Marketing Johan Cruyff Institute has been recognized with the Business and Sport Award for Internationalization during the second edition of the conference organized by INDESCAT, the Catalan cluster of the sports industry, which took place […]

20-11-2014 Johan Cruyff Institute receives the Award for Internationalization

In the second edition of the Company and Sport Awards INDESCAT gives on November 26 Johan Cruyff Institute will be awarded with the Company and Sport Award for  Internationalization during in the second edition of the gala organized by INDESCAT, the Catalan cluster of the sports industry, which will take place on November 26th at […]

18-11-2014 Johan Cruyff Institute and Club Joventut Badalona join forces

Both entities have signed a collaboration agreement to facilitate education in Sports Management and Marketing to players, managers and members of the club Johan Cruyff, founder of the Johan Cruyff Institute, and Jordi Villacampa, President of Club Joventut Badalona, signed a collaboration agreement between both entities to carry out joint actions that will facilitate the education of […]

10-11-2014 Johan Cruyff Institute provides talent and education to España Compite

Johan Cruyff and Cayetano MartĂ­nez de Irujo celebrate an agreement that provides 21 athletes with scholarships to study Sports Management & Sports Marketing Johan Cruyff, founder of the Johan Cruyff Institute, and Cayetano MartĂ­nez de Irujo, president of the AsociaciĂłn de Deportistas, signed a collaboration agreement today between both organizations within the “España compite: en la empresa […]

15-10-2014 The Cruyff Institute receives representatives of two Russian universities

Two professors and eight students attend a lecture about the sports industry in Catalonia and athletes’ education The international character of the Johan Cruyff Institute makes it an academic institution of growing interest for other universities and educational centers to learn about the programs taught here and the study methodology both in the classroom as well […]

08-10-2014 Johan Cruyff Institute and INDESCAT join forces

The Johan Cruyff Institute expands its strategic agreements for the professionalization of sport by becoming part of INDESCAT, the Catalan cluster for the sports industry that brings companies and research centers together in to develop activities and projects that improve competitiveness of companies in the sports sector. As an academic institution that specializes in sports management […]

30-09-2014 Elite volleyball player Richard Schuil on his way to success in sports management

At the beginning of this year Richard Schuil decided to end his sports career after 22 years of volleyball playing at the top level:  “It was time for me to make some changes and look after my personal development. I also wanted to meet new people.” The experienced indoor and beach volleyball player received a scholarship from […]

17-09-2014 Prashant Khanna, from TV to online sports management

At the Johan Cruyff Institute, we have a network of students and alumni from around the world, making it an enriching melting pot of people, cultures and sport experiences. Online education is no exception. In fact, it makes that melting pot experience go even further. While India is gaining ground in the business of sport, Prashant […]

14-09-2014 2014 Telesport scholarship recipients

Jaap de Groot (Telesport): “Over the last 6 years we have supported students that are eager to bring the organization of sports to the next level with a scholarship. Experience has shown that athletes are well suited for that job, because they have the right drive in combination with valuable sport experience. After studying the Master at […]

14-09-2014 2014 Telesport scholarship recipients

Jaap de Groot (Telesport): “Over the last 6 years we have supported students that are eager to bring the organization of sports to the next level with a scholarship. Experience has shown that athletes are well suited for that job, because they have the right drive in combination with valuable sport experience. After studying the Master at […]

08-09-2014 Johan Cruyff receives UEFA’s President’s Award 2013

Congratulations to Johan for receiving the UEFA President’s Award 2013. We’d like to quote UEFA’s President, Michelle Platini: “It is a great privilege for me to present the UEFA President’s Award to Johan Cruyff, one of the truly great footballers and ambassadors for the game. Johan Cruyff’s social conscience is today reflected in the education […]

04-09-2014 Reyes Santa Olalla, another title and a farewell

Spanish freestyle skiing champion Reyes Santa Olalla just won her eighth national title in mogul skiing which is a modality that combines jumps, tricks and turning abilities. With her most recent win, she also announced her retirement from the slopes. The 29 year-old former Olympian is part of a new generation of elite athletes who plan ahead […]

04-09-2014 Laia Talarn wins the scholarship for the Master in Sports Management

El Periodico and Diario SPORT are two publications that consistently deliver support in the form of scholarships to professional athletes. These scholarships are valued at approximately 10,000 euros each and go towards the formal education of athletes. We’re pleased to announce that this year’ s scholarship recipient for a spot in the Master in Sports Management program […]

04-09-2014 What makes a successful sporting event?

Joan Porcar is a journalist, pilot, adventurer & businessman as well as Managing Director of Grupo Alesport. In this video he tells us what the key factors are to hosting a successful sporting event and how having a clear philosophy as well as quantifying an event’s success well in advance can have an impact on sponsorship […]

21-05-2014 Evelien de Bruijn: A journalist who found her way into Sports Management

Evelien de Bruijn is a well-known Dutch television and radio journalist who was seen regularly on the news and hosting programs in Holland until one day, she decided to google the Johan Cruyff Institute. The fact that Evelien chose to move into the world of sports management isn’t that strange. Sport is very important to […]

07-05-2014 AEGON to support another top athlete with a scholarship

Just like Dutch elite athletes Tycho Muda, Barbara de Loor, Renate Groenewold, Jan Bos and Femke Dekker, another athlete will get a chance to study a Master’s program at the Johan Cruyff Institute Amsterdam during 2014-2015 academic year, thanks to AEGON. “AEGON is a committed and sustainable sports sponsor and feels the responsibility for the development of […]

24-04-2014 Agreement signed with the Barcelona Royal Polo Club

We are pleased to announce that the Johan Cruyff Institute and Real Club de Polo de Barcelona have signed a collaborative agreement that will allow members of the club to enjoy special conditions through our organization in providing academic education in Sport Management and Sport Marketing. Members will have a special 35% discount off tuition […]

08-04-2014 Reyes Santa Olalla, another title and a farewell

Spanish freestyle skiing champion Reyes Santa Olalla just won her eighth national title in mogul skiing which is a modality that combines jumps, tricks and turning abilities. With her most recent win, she also announced her retirement from the slopes. The 29 year-old former Olympian is part of a new generation of elite athletes who plan ahead […]

26-02-2014 Jordi Torras retires from the Spanish futsal national team

After 131 matches, Jordi Torras announced yesterday that he is retiring from the Spanish futsal team. Futsal or indoor soccer, has risen considerably over the past decade both in Spain and across the globe. And at the age of 33, Torras is exiting from a professional career full of successes which included 2 FIFA World […]

28-01-2014 Need to know what you want a sport facility for

“The most important thing is to know what you want a sports facility for,” said Juan AndrĂ©s Hernando, an architect who specializes in sport facility construction and guest speaker for our International Master in Sport Management program. One of the pillars of all our academic programs is the professional experience our professors have in the […]

23-01-2014 Students of the Johan Cruyff University pay a visit to the Tata Steel Chess Tournament

Ask any chess player in the Netherlands about the best chess tournament organised there (and maybe even in the world) and they’ll all say the ‘Tata Steel Chess Tournament’ in Wijk aan Zee.  As students of the Johan Cruyff University (JCU) are always challenged to expand their horizons, we made it possible to have a […]

21-01-2014 ‘I’m enjoying the Master to the fullest’, Edith Bosch

‘I didn’t experience that sense of emptiness’, Edith Bosch, former judoka and student at the Johan Cruyff Institute Judo dominated her life, but not anymore. For the past 15 years, Edith Bosch was at the top in judo, but bid farewell to the sport in style: by winning the gold at the European Championships in […]

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