Johan Cruyff Institute and AEMED are committed to gender equality in the football industry

In a joint event held in the framework of WFS Europe in Seville, Johan Cruyff Institute and AEMED will award three women a scholarship to study the Master in Football Business in partnership with FC Barcelona-BIHUB

A commitment to something is not a fact until it is acted upon, and the contribution of Johan Cruyff Institute and AEMED (Spanish Association of Women, Executives and Sport) to facilitate gender equality and same opportunities between men and women in the football industry is a reality. As a result of the collaboration agreement between the two entities, this year Johan Cruyff Institute will receive three women from the AEMED network on academic scholarships to study a new edition of the Master in Football Business in partnership with FC Barcelona-BIHUB.

At a time when women’s football is attracting maximum interest worldwide, with the recent unprecedented success of the recent FIFA Women’s World Cup in Australia and New Zealand, it is more than ever opportune to continue sowing the seeds for equal opportunities also in the business world, where opportunities for women to hold positions of responsibility are still very limited.

Every year, Johan Cruyff Institute allocates a scholarship fund so that different groups and members of collaborating companies can access, with financial aid, high quality training in sport management. AEMED is one of them. This year Nadima Skeff (Brazil), Eugenia Károlyi (Venezuela) and Teresa Carví (Spain) will study the Master in Football Business in partnership with FC Barcelona-BIHUB, a program that should be a new impetus for them to continue progressing in their already brilliant careers.

Nadima Skeff has a bachelor’s degree in science, a master’s degree in education and leadership, UEFA C and FA/England license and B level at CBF Academy. After 14 years as a former football player at clubs in Brazil, the United States and Denmark, Nadima began her coaching career in women’s and men’s clubs, passing through Minas Brasilia (assistant coach between 2019 and 2021), América Futebol Clube femenino (coach) and Sfera FC U14 (currently). “The scholarship to pursue this master’s degree has opened a door in my life that I didn’t know was possible. Entering this program and having the opportunity to gain knowledge from professionals who are benchmarks in football, in addition to accessing a top-level network, will definitely help many women move towards equal opportunities in the football business. I couldn’t thank Johan Cruyff Institute and AEMED enough for the opportunity,” says Nadima.

“Entering this program and having the opportunity to gain knowledge from professionals who are benchmarks in football, in addition to accessing a top-level network, will definitely help many women move towards equal opportunities in the football business” – Nadima Skeff

The other two scolarship winners come from the world of sports communication, where they both built an enormous reputation throughout their careers. Eugenia Károlyi has an extensive track record in developing strategic and creative content focused on fan engagement within the sports industry. She has produced content for international organizations and media outlets, including the FIFA World Cup, Concacaf, UEFA Champions League, LaLiga, the Olympic Games, ESPN and BeIN Sports. She currently works as an audiovisual journalist and content producer at LaLiga TV Internacional, in Grupo Mediapro, and is founder and CEO of the boutique sports marketing agency, The Sport Socialite. Eugenia holds a degree in communication sciences, a master’s degree in filmmaking and a diploma in sport management from the European School of Economics. “I firmly believe that football is the most powerful human development tool there is, and I am committed to using the skills and knowledge acquired during this master’s degree to promote equality, sustainable development and the building of a more inclusive and ethical industry,” Eugenia assures.

“I am committed to using the skills and knowledge acquired during this master’s degree to promote equality, sustainable development and the building of a more inclusive and ethical industry” – Eugenia Károlyi

Teresa Carví, head of production at LaLiga TV International, LaLiga’s English-language channel that is distributed internationally and broadcast on platforms such as Premier Sports, SuperSport, Optus Sport, PCCW and ESPN, will be her ally in this objective. She has been working in the audiovisual industry since she was 21 years old, always linked to sport. She began her professional career at Dorna, working in the production of the MotoGP World Championship, and for the last 15 years she has been working in the world of football with Mediapro, first with the launch of the GOL TV channel and now with the LaLiga TV International channel. “I feel very grateful to AEMED and Johan Cruyff Institute for this scholarship,” says Teresa. “In addition to an opportunity for personal growth, I recognize the support given to me for my professional development as a working woman in the football industry. With this master’s degree I hope to expand my knowledge and skills to continue creating a new reality and to be able to motivate other women to follow this path.”

“With this master’s degree, I hope to expand my knowledge and skills to continue creating a new reality and to be able to motivate other women to follow this path” – Teresa Carví

Johan Cruyff Institute and AEMED will award them the scholarships in the framework of the WFS Europe to be held in Seville on September 20 and 21. The event will take place on Thursday afternoon, when AEMED’s roundtable is also scheduled as part of the ‘Female Leaders’ agenda, a World Football Summit initiative in recognition of women’s contribution to the football industry.