Johan Cruyff Institute organized Cruyff Sport Talks, a day of sport marketing and networking, in Sao Paulo with the collaboration of multinational BDO
Johan Cruyff Institute has held, for the first time in Brazil, its Cruyff Sport Talks, a day dedicated to sport marketing and networking with the aim of promoting and contributing to the development of the sports industry in the country. The meeting, attended by 57 people, was held on August 15 in the facilities that international auditing firm BDO, collaborator of the event, has in the district of Consolação, in Sao Paulo.
The director of UFC Brazil (Ultimate Fighting Champsionship), Daniel Mourão, gave a lecture on ‘Strategic Management in Sport Marketing’ to an audience made up of marketing professionals, journalists, sports managers and college students interested in directing their academic training towards sport management.
Sport Marketing & Sponsorship Online
The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.Sign up