Cruyff Sport Talks in Brazil for the first time

Cruyff Sport Talks in Brazil for the first time - Johan Cruyff Institute

Johan Cruyff Institute organized Cruyff Sport Talks, a day of sport marketing and networking, in Sao Paulo with the collaboration of multinational BDO

Johan Cruyff Institute has held, for the first time in Brazil, its Cruyff Sport Talks, a day dedicated to sport marketing and networking with the aim of promoting and contributing to the development of the sports industry in the country. The meeting, attended by 57 people, was held on August 15 in the facilities that international auditing firm BDO, collaborator of the event, has in the district of Consolação, in Sao Paulo.

Cruyff Sport Talks in Brazil for the first time - Johan Cruyff Institute

Davis Tenorio, international agent of Johan Cruyff Institute, on his presentation to the audience

The director of UFC Brazil (Ultimate Fighting Champsionship), Daniel Mourão, gave a lecture on ‘Strategic Management in Sport Marketing’ to an audience made up of marketing professionals, journalists, sports managers and college students interested in directing their academic training towards sport management.

Cruyff Sport Talks in Brazil for the first time - Johan Cruyff Institute

Davis Tenorio, with Daniel Mourão, Marketing Director of UFC Brazil (left) and Pedro Daniel, Director of BDO (right)

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