Johan Cruyff Institute organizes an exclusive master class for the Tecnológico de Monterrey

Johan Cruyff Institute organizes an exclusive master class for the Tecnológico de Monterrey

A group of 30 students from the Tecnológico de Monterrey (Mexico) visit Johan Cruyff Institute to attend a presentation on the football industry

A group of 30 university students of different specialties at the Monterrey Institute of Technology and Higher Education, popularly known as the Tecnológico de Monterrey, visited the Johan Cruyff Institute facilities yesterday to attend an exclusive master class on various aspects of the football industry.

José Luis Beltrán, digital project manager at FC Barcelona, gave them an interesting presentation that lasted just over two hours on ‘football as a business’, viewed from the perspective of generating commercial revenue. As head of the digital area of FC Barcelona, Beltrán contributed his more than 15 years’ experience in the digital field to talk about the impact of technology in the football industry, from new ticketing strategies to the generation of content to boost fan engagement.

Johan Cruyff Institute organizes an exclusive master class for the Tecnológico de Monterrey

José Luis Beltrán, digital project manager at FC Barcelona, during his presentation.

The Monterrey Institute of Technology and Higher Education is one of the private universities with the highest academic recognition in Latin America. It has 31 campuses in Mexico and 22 liaison offices in 15 countries.

The Tec de Monterrey students enjoyed their visit to Johan Cruyff Institute HQ.

MASTER IN

Football Business in partnership with FC Barcelona

The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.

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