The Johan Cruyff Institute and the Universitat Autónoma de Barcelona launch a sports sponsorship MOOC through the Coursera platform with a prize of a postgraduate scholarship
The free online course (in Spanish) sets you a real challenge: activate the sponsorship of a Cruyff Court, a flagship project of the Cruyff Foundation
The Johan Cruyff Institute and the Universitat Autónoma de Barcelona (UAB) are jointly launching through the Coursera platform a MOOC on sports sponsorship, one of the fastest growing sectors in sports management, which you can learn about through working on a real project.
The online course, which starts on March 1 and will be completely free, is an initiative of the Johan Cruyff Institute and the UAB to facilitate access to sports management education so as to contribute to the professionalization of the sports sector. It is aimed at all those who have an interest in this field of sports marketing and think it could be a possible direction for their professional future.
The MOOC sets all participants an ambitious and solidarity challenge: the activation of a sports sponsorship of a Cruyff Court, one of the flagship projects of the Cruyff Foundation. Students will have a very special collaborator – Barca’s Sergio Lozano, the best futsal player in the world and former student of the Master in Sports Management at the Johan Cruyff Institute, will guide them through the tasks. The best activation plan will be awarded a scholarship to study the Postgraduate Diploma in Sports Sponsorship Online at the Johan Cruyff Institute, to be announced in December.
Sports Sponsorship MOOC:
- Free online Sports Sponsorship course
- Start date: From March 1, one course every five weeks
- Duration: 5 weeks
- Real challenge: Activation of a Cruyff Court sponsorship.
- Prize: Scholarship to study the Postgraduate in Sports Sponsorship Online for the best activation plan. It will be announced in December.
- Sign up here: Sports Sponsorship MOOC
