Johan Cruyff Institute and Hub23, hand in hand in sports innovation

March 17, 2021

Johan Cruyff Institute and Hub23, hand in hand in sports innovation

Johan Cruyff Institute students will discover the latest proposals and possibilities in sports innovation thanks to the collaboration agreement reached with Hub23, a platform representing more than one hundred startups and companies in Barcelona that work with applied technologies in the field of sport & fitness

Sport, innovation and applied technology have been going hand in hand for some time now and Barcelona has positioned itself as one of the main ‘sport tech’ enclaves at European level. According to a report recently published by the consultancy Gran View Research, the global market for technology applied to sport reached $11.7 billion in 2020 and is expected to reach $12.19 billion by the end of this year. Barcelona is the third city in Europe for companies of these characteristics and Hub23 represents more than one hundred startups and companies in the city that develop their activity in the sector of technologies applied in the field of sport & fitness.

Johan Cruyff Institute continuously adapts its academic training offerings to meet the needs and demands of the sports industry, with innovation and entrepreneurship being initiatives that are promoted in all our programs. With this agreement, Johan Cruyff Institute and Hub23 lay the groundwork for joint collaboration to foster innovation and competitiveness in the sports sector.

“We are excited to announce the signing of a collaboration agreement with Johan Cruyff Institute, an academic institution of reference in sport management academic training, with which we have been collaborating, for the transfer of knowledge and joint work in the improvement and growth of the sports tech ecosystem,” says Josep María Monti, president of Hub23.

“We are excited to announce the signing of this collaboration agreement for the transfer of knowledge and joint work in the improvement and growth of the sports tech ecosystem” – Josep María Monti (president of Hub23)

Johan Cruyff Institute students will have access to internships within the sports tech ecosystem through Hub23, as well as being able to exchange knowledge and participate in events that add value to the industry from the perspective of innovation and technology.

“The sport-technology binomial generates interesting business and growth opportunities for sports entities, fans, technology companies and the entrepreneurial ecosystem. We are especially pleased to announce this collaboration with Hub23 to promote the transfer of knowledge and the sports startup ecosystem,” says Cristina Palés, marketing director of Johan Cruyff Institute.

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