During Semana de la Educación, a space dedicated to academic opportunities, Johan Cruyff Institute will present its training programs in sports management
On March 26 and 27, Johan Cruyff Institute will participate in the Salón de Postgrado y Formación Continua, the largest event in Spain dedicated to higher education and lifelong learning, as part of Semana de la Educación. This event brings together leading academic institutions and offers students and professionals a comprehensive view of the best educational opportunities to advance their careers in the sports industry.
Johan Cruyff Institute will showcase its innovative academic programs in sports management, sports marketing and sponsorship, and football business. These programs are designed to equip students with key skills and up-to-date knowledge, preparing them to excel in one of the fastest-growing industries with a high demand for professionals.
Online Master’s Degree in Sports Management: A Benchmark in Sports Education
One of Johan Cruyff Institute’s flagship programs is the University Master’s Degree in Sports Management Online, an internationally recognized program that offers a comprehensive view of the sports industry. The program equips students with essential tools to excel in management, marketing, sponsorship, event organization, and sports leadership.
The on-campus version of the program, delivered in collaboration with Universitat Autònoma de Barcelona (UAB), offers a well-rounded education with a hands-on approach. The University Master’s Degree in Sports Management Barcelona combines in-person classes taught by expert faculty with a strong connection to the sports industry. It includes exclusive masterclasses from professionals in marketing, management, and sports business, along with outdoor visits that enrich the learning experience.
“Our participation in Semana de la Educación reaffirms our commitment to training professionals in the sports industry. We aim to offer innovative, high-quality academic programs that address the evolving needs of this dynamic sector,” says Román Pascual, Commercial Director at Johan Cruyff Institute.
Specialized Online Master’s Programs in Football and Sports Business
In addition to the University Master’s Degree in Sports Management Online, Johan Cruyff Institute offers specialized, fully online programs tailored to meet the demands of the global sports market:
Master in Football Business Online
Provides in-depth and up-to-date knowledge of the football industry, covering management, operations, marketing, and governance.
Master in Sport Business Online
Includes two specializations:
- Sport Management, designed for those looking to lead and innovate in the sports business sector.
- Sport Marketing & Sponsorship, focused on the latest trends in digital marketing, sponsorship strategies, and fan engagement.
The Master in Sport Management Online has been recognized as one of the top sports management programs worldwide. According to SportBusiness International, it has been ranked #1 in Europe for distance learning for the second consecutive year and #2 globally in the online programs category. Students particularly value the quality of faculty, program structure, and academic and professional support.
Johan Cruyff Institute at Semana de la Educación
The Salón de Postgrado y Formación Continua will take place at IFEMA MADRID from March 26 to 30. Johan Cruyff Institute will be at Stand P5F11 – Pavilion P05, where attendees can learn firsthand about its sports management programs, study formats, and career opportunities in the sports industry. Tickets are available on the event’s official website.
