Johan Cruyff Institute takes its educational model to Sport Business Chain 2018

Johan Cruyff Institute takes its educational model to Sport Business Chain 2018

The institution will participate in the Sport Business Chain congress in Bucharest dedicated to the development of the sports industry in Eastern Europe, from September 28 to 30

From September 28 to 30, the city of Bucharest will bring together leading figures from the sports industry on the occasion of the Sport Business Chain 2018 congress, which is dedicated to the development of the sports industry in Eastern Europe. Johan Cruyff Institute will participate in the event to present its educational model in sport management and will be represented by Lukas Dorda, who is currently marketing and sponsorship consultant at the Johan Cruyff Institute and has over 10 years of professional experience in the sports sector.

This year’s edition of Sport Business Chain will focus the debate on the ‘monetization and sustainability of sports organizations’ in front of an audience that will be made up of international sport leaders, entrepreneurs, representatives of sports organizations from the public and private sectors, and students who want to dedicate themselves to the sports industry.

Johan Cruyff Institute takes its educational model to Sport Business Chain 2018

Lukas Dorda

“One of the main objectives of Sport Business Chain is to contribute to the education and development of the next generation of sports leaders and we are delighted to have organizations whose goals and values we share. Johan Cruyff Institute is at the forefront of innovation in the sports business, is an example of how to educate athletes and professionals in sport and other business sectors who want to become the leaders of tomorrow”, explains Teodora Busurca, co-founder of Sport Business Chain.

Her fellow co-founder, Cosmin Albu, assures that “personally, I am an advocate of modern education, of learning by doing and the creation of knowledge, and I believe that educational institutions should combine academic experience with professional practice. In this sense, I believe that Johan Cruyff Institute is a perfect example of how the education should be in 2018, especially in the sports business, which needs to drive passion with professionalism. It will be very interesting to learn how they implement their strategy and vision to develop the next generation of sports management professionals”.

Students and alumni who are interested in attending the conference will have a discount of 15% on the ticket price.

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