Johan Cruyff Institute to repeat as learning partner of SportBizLatam 2019

February 25, 2019

Johan Cruyff Institute to repeat as learning partner of SportBizLatam 2019

The Johan Cruyff Institute will again be the learning partner of the SportBizLatam 2019 congresses that will take place in various countries of the American continent and will bring together the sports industry to discuss the current issues of a constantly changing sector

The Johan Cruyff Institute will actively participate in the upcoming Latin American sport business congresses, providing expert speakers, offering scholarships and presenting all its offer of studies in sport management, sport marketing and sponsorship, football business and coaching. “For us, it is crucial to be present at those events where the sports industry meets to discuss the issues affecting the sector and to seek synergies with the main players that allow us to continue with our mission of professionalizing the sports industry,” says Cristina Palés, marketing director of the Johan Cruyff Institute, who goes on to say that “connecting talent with the industry and detecting business opportunities, promoting knowledge and interacting is essential for us.”

SportBizLatam promotes the networking and professionalization spaces of the sports industry in Latin America, fostering ties between the region and the rest of the world. These meetings are platforms for promoting ideas and generating debate on new trends, problems, objectives and best practices in the industry.

The Latin American Sport Business Congress brings together the entire ecosystem of the sports industry in an environment conducive to debate, interaction, training and doing new business. It now holds editions in Argentina, Brazil, Colombia, Peru, Guatemala, Ecuador, Bolivia and Uruguay, and has positioned itself as the leading congress in the sector.


Football Industry Insights

The Football Industry Insights is a one-week program in Barcelona where participants will have the opportunity to learn about the football industry and interact with key individuals in the most relevant areas of the sector. The week is made up of a series of panels presented by a diverse range of professionals who will discuss the contemporary issues affecting the global and specific football markets.

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