Johan Cruyff Institute strengthens its commitment to Soccerex on its 25th anniversary

August 24, 2020

Johan Cruyff Institute strengthens its commitment to Soccerex as a Gold Partner on its 25th anniversary

Johan Cruyff Institute will be present at Soccerex Connected, the virtual event organised by Soccerex from 21-25 September to coincide with its 25th anniversary, with a panel of experts, a stand with all the information on its academic programs and its participation in SoccerMatch networking sesions

In a historic edition for the brand celebrating its 25th anniversary and coinciding with a special year due to the circumstances surrounding the coronavirus pandemic, Soccerex is presenting its flagship event in the football industry from 21-25 September in a virtual format. Johan Cruyff Institute is reinforcing its commitment to the company as a Gold Partner of the event to continue contributing to the development of the football industry.

Soccerex Connected is the platform created for this year 2020, which also coincides with the 50th edition of the congress. For five days, it will be a meeting place for more than 2,000 delegates, stakeholders from 60 different countries and representatives of clubs and institutions related to the world of football on a global scale. The event will offer more than 40 hours of content, a space of knowledge in which Johan Cruyff Institute will contribute its expertise in the professionalization of the football industry with a panel of experts who will discuss the academic training of players for a better future beyond the pitch.

Soccerex Managing Director, Philip Gegan, had this to say on the continuation of the partnership: “It is a great pleasure to have Johan Cruyff Institute – an elite organisation that we have had the pleasure of working with since 2017 – joining us in the world of digital for Soccerex Connected. Over the years, we are incredibly proud that we have had the opportunity for Johan Cruyff Institute to join us at our past events and we are excited to continue to support them, especially at a time when the Institute’s specialised training programs are key to ensuring a bright future for the workforce behind the beautiful game.”

The content proposal of the event will cover a variety of topics related to fan engagement; diversified club and tournament revenue models; youth development off the pitch; performance optimization through artificial intelligence; VAR application; the changing agency landscape; stadium design and eSports.

Johan Cruyff Institute will also participate in the ‘SoccerexMatch’ section, with exclusive networking opportunities, and will have a stand in the ‘Virtual Expo Area’ with information on all academic programs in sport management, sport marketing and sponsorship, football business and coaching.

Discount for students and alumni

All our students and alumni network members will have a significant discount that can be applied for through the virtual campus and the CruyffAlumni platform.

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Football is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players.

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