SPORTBIZ EUROPE, once again in Barcelona with Johan Cruyff Institute as Learning Partner

September 15, 2023

SPORTBIZ EUROPE, once again in Barcelona with Johan Cruyff Institute as Learning Partner

Johan Cruyff Institute will again participate in SPORTBIZ EUROPE, a leading congress in the sports industry that will hold its fourth edition in Barcelona from October 17 to 20

In the calendar of events dedicated to the sports industry, the city of Barcelona always has a prominent place and SPORTBIZ EUROPE, organized by Good Morning Sports, is one of the most attractive congresses due to the confirmed presence of renowned entities, companies and stakeholders in the business. For its fourth edition in Barcelona, Johan Cruyff Institute will once again be Learning Partner of the event, which will take place at the Antigua Fábrica Estrella Damm from October 17 to 20.

The first panel of the congress will be led by Mariël Koerhuis, general manager of Johan Cruyff Institute, who will give an interesting presentation on the current situation of the sports industry, in which she will explore the growth opportunities that will mark the future of the sector in terms of business management. The presentation, entitled ‘Sports Industry 2023: Where do we go now?’, will take place on October 18 from 9:30-10:00 am.

This forward-looking overview will provide answers to a number of questions and will also raise more specific issues that will be discussed during the event, with the participation of representatives from leading sports properties, media platforms and brands in the sector.

SPORTBIZ EUROPE, once again in Barcelona with Johan Cruyff Institute as Learning Partner


More than 50 international speakers will participate in this edition, at which Johan Cruyff Institute will give voice to four elite athletes who have successfully achieved that difficult transition that marks the end of a professional sports career and the beginning of a new stage in the sport business world: Laia Talarn, graduate of our Blended Master in Marketing and Sport Management and current director of marketing and communication of the Royal Spanish Hockey Federation (RFEH); Albert Sala, graduate of the same program, former Olympian in Athens 2004 (4th place) and Beijing 2008 (silver medal), and head of marketing and communication of the Cruyff Foundation Spain; Marina García, a swimmer who represented Spain in the 2012 Olympics in the 100 & 200 Breaststroke and the 4×100 Medley Relay and has been a member of Spain’s national team for the past 9 years; and Olya Abasolo, former professional fencing athlete and currently senior athlete communications & digital activation manager at the International Olympic Committee. They will take the stage to discuss the contribution of athletes in terms of content strategies and their ability to lead on and off the field. Reem Abdalazem, editor of AS sports newspaper, will moderate the panel discussion, to which she can bring a lot due to her past as a former synchronized swimming Olympian in 2008 and 2012. The session will be held on September 18 from 12:45-1:30 pm.

Patricio Baigorrotegui, co-director of Good Morning Sports, defines SPORTBIZ as “a benchmark and professional space, in a relaxed environment where the main players in the sports industry connect, creating an atmosphere conducive to networking, sharing knowledge and boosting business.” The academic network of Johan Cruyff Institute will benefit from our collaboration in the event as learning partner and be able to obtain a special discount to access the event. All information will be available on the virtual campus and the Cruyff Alumni platform.


Sport Business Online

Embark on a transformative 10-month journey with our Master in Sport Business, where you'll dive deep into the core of sports management. Experience a blend of expert-led classes and exclusive masterclasses by renowned figures in sports management. Enhance your learning with outdoor visits, a study trip in vibrant Barcelona, and expand your professional network in the sports industry. Plus, benefit from flexible online hours in each module. Join us and shape your future in sports business!

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