Johan Cruyff Institute repeated as partner of SportBizLatam Argentina, one of the most important congresses in the sports industry in Latin America
Johan Cruyff Institute was again joining the network of partners of SportBizLatam Argentina which, after 15 editions across Latin America, returned with great expectations to the capital, Buenos Aires, on October 3. The event promoted talks, forums and activities in an environment where the present and the future, and the expansion and trends of the sports industry were discussed.
The leading congress in the sector took place at the Science Cultural Center in the city of Buenos Aires and included interesting panels on various key themes such as: new global opportunities, content marketing, creative communication, customer experience, sponsorship, sports betting and sports data. There were both national and international speakers, among them Juan Murray, a professor at Johan Cruyff Institute Mexico and marketing director of the BRC Group.
John Murray, professor of Johan Cruyff Institute Mexico
“I deeply share Johan Cruyff Institute’s motivation, optimism and approach to society. It was a great honor to represent them in the framework of the most important sports networking event in Latin America,” said Murray.
The event brought together companies and directors of sports organizations, as well as clubs, federations, media and industry professionals, connecting the world of sport throughout the continent.
As partners of SportBizLatam, all students and alumni of Johan Cruyff Institute who attended the event had a 50% discount on the tickets.
MASTER IN
Sport Management Online
The main objective of the Master in Sport Management Online is to train you to use management tools to help you recognize business opportunities, develop strategies, anticipate changes, optimize resources and analyze information judiciously, without the obstacles of time or place and adapting the pace of study to your individual workload and availability.
Sign up!
