Johan Cruyff Institute, at SportBizLatam in Bolivia

April 4, 2019

Johan Cruyff Institute, at SportBizLatam in Bolivia

The Johan Cruyff Institute will be a learning partner at the 14th Latin American Sport Business Congress (SportBizLatam) in Santa Cruz, Bolivia

On May 10, the Johan Cruyff Institute will be present at the SportBizLatam in Santa Cruz, the 14th Latin American Sport Business Congress that will bring the main stakeholders in the sports industry together under the same roof at the Marriot Hotel Santa Cruz.

During the day, there will be panel discussions on topics such as sport marketing, the impact of the sports industry on the economy and society, sports law, the transfer market, identity and communication, the connection with millennials, the challenges and priorities in sport management and e-sports. Other topics that will be debated are innovation and fan engagement, cryptocurrencies and the challenges and opportunities for Bolivian football. The congress will bring together the entire ecosystem of the sports industry: professionals from clubs, federations, leagues and associations, broadcasters and specialized media, sports brands and companies linked to sports.

As partners of the event, students and alumni of the Johan Cruyff Institute can obtain a discount on tickets, by writing to:


Football Industry Insights

The Football Industry Insights is a one-week program in Barcelona where participants will have the opportunity to learn about the football industry and interact with key individuals in the most relevant areas of the sector. The week is made up of a series of panels presented by a diverse range of professionals who will discuss the contemporary issues affecting the global and specific football markets.

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