The Legacy of Johan Cruyff will have presence at WFS17

October 9, 2017

The Legacy of Johan Cruyff will have presence at WFS17

Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate on whether the football industry should be managed by former football players and a stand to spread the Legacy of Johan Cruyff

The Johan Cruyff Institute is preparing to attend a new edition of the World Football Summit (WFS17), with a bigger presence at the great international football convention to be held in Madrid on October 16th and 17th. In addition to attending as academic partner, the institution will have a stand to spread the Legacy of Johan Cruyff, and will have a presence on the central debate panel and round table discussions with some of the major players in international football. Former students can get special discounts through the Alumni Cruyff Institute platform.

The Johan Cruyff Institute will bring to the table a topic that prompts much debate: Should the football industry be managed by former football players? Participating in this debate will be Fernando Revilla, currently president of the America Division and member of the Executive Committee of FIFPro, general manager of the Association of Professional Football Players of Peru, and member of the FIFA Player Status Committee, after 10 years as a professional player; Craig Foster, renowned Australian football commentator and analyst with more than 14 years of experience covering national competitions, the UEFA Champions League, the Europa League, six FIFA World Cups (men’s and women’s) and the Copa America; he was CEO and president of the Professional Footballers Australia and, as a player, he was a player and captain of the Australian national team, as well as of historical British and Australian clubs; and Gretar Steinsson, currently technical director of Fleetwood Town, after playing for a number of clubs, among them Bolton Wonderers of the English Premier League, and for the Iceland national team. The debate is scheduled for October 16th at 4:00 pm.

The Goya Theater in Madrid will host this second edition of the convention, which will be attended by more than 2,000 people from 70 different countries. Some 60 first-rate speakers will participate and, over the two days, will discuss highly topical issues in the football industry.

Taxes in football, investments, the digital environment and 360º sponsorship, the internationalization of La Liga, television rights, live broadcasts and streaming, virtual reality applications in football, fan engagement, big data and decision-making, cybersecurity applied to football and how to access new sport consumers, will be the main themes at a convention that will put on the table how the rules are changing in this sport.

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Football Industry Insights

The Football Industry Insights is a one-week program in Barcelona where participants will have the opportunity to learn about the football industry and interact with key individuals in the most relevant areas of the sector. The week is made up of a series of panels presented by a diverse range of professionals who will discuss the contemporary issues affecting the global and specific football markets.

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