Johan Cruyff Institute returns to World Soccer Congress 2019

The Johan Cruyff Institute returns to the World Soccer Congress 2019 as sponsor of the panel discussion on the afternoon of April 13 entitled ‘The football industry and esports: meeting points’, in which Víctor Jordán, academic director of the institution, will also participate as a speaker

On April 12 and 13, the renovated Hotel Sofia will host the second edition of the World Soccer Congress, a conference promoted by the Spanish Football Federation so that football professionals can meet and discuss the king of sport around the world.

During the presentation of the congress that took place recently at the Antigua Fàbrica Damm, the Spanish Football Federation vice-president in charge of integrity, Ana Muñoz, stated:

“For the last eight months we have been working on a new project led by Luis Rubiales that aims to incorporate new ideas and ways of doing things: transparency in governance, the role of women and new technologies in football. We want to help modernize a wonderful sport. Football manages to open doors that politics does not. It is the backbone of society. It allows for equality policies even where politics does not reach.”

With more than 50 speakers from all over the world, the World Soccer Congress will host over 20 panels in which the most current topics of the football industry will be discussed, with special emphasis on the powerful social reach of sport and the transmission of values, as well as the unstoppable evolution of women’s football and the progressive introduction of women in professional football. Other topics will be VAR in Spain and around the world, sports law, new technologies and the online sector.

“The increase in the number of teams, leagues and events around this theme in recent years is a remarkable fact. This new business model has its own characteristics that resonate with the social changes that have been taking place in various areas of knowledge over the last couple of decades,”

“The esports industry is growing rapidly within the sports market,” says Víctor Jordán, academic director of the Johan Cruyff Institute and speaker on the panel discussion entitled ‘The football industry and esports: meeting points’ that will take place on the afternoon of April 12. “The increase in the number of teams, leagues and events around this theme in recent years is a remarkable fact. This new business model has its own characteristics that resonate with the social changes that have been taking place in various areas of knowledge over the last couple of decades,” he explains. “The social preference for digital vs. analogue, for the immediate vs. the leisurely, for what incites action vs. what requires a time for reflection, and for that which is experiential vs. that which is for observation, among others, demand structural changes in many areas and social processes. In the educational field, it is very important to take this emerging reality into account in order to improve the existing methodologies, some of which are now obsolete, and to innovate and generate others inspired by the benefits that esports bring. In our case, the challenge we set ourselves is focused on generating new teaching and learning processes to educate leaders in the sports industry,” concludes Jordán.

Thanks to the agreement between the World Soccer Congress and the Johan Cruyff Institute, a discount will be given to all students and former students of the Johan Cruyff Institute network who wish to participate in the event.