General information

  • Degree: Certificate for the Course in Digital Marketing in Sport from the Johan Cruyff Institute
  • Duration: 5 weeks. 3 ECTS (weekly dedication of 10 hours)
  • Start: November 25, 2019
  • Modality: Online
  • Language: English or Spanish
  • Price: € 640.- Euros
  • Special conditions: Discount for alumni and members of related entities
  • Enrollment: Registration open until the start of the course

The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Introduction

The aim of this course is to acquire the knowledge and tools that make it possible to develop real and effective digital marketing strategies for the positioning, dissemination and marketing of products, services and brand that a sports business project can offer.

Objectives

The objective is to enable the student to understand and make decisions in the environment of the network society, emphasising the new role of the individual and the role that social networks play in the new landscape of digital marketing and global communications. At the end of the course, the student will be able to add value to a comprehensive digital strategy, understanding what their objectives are and deciding each of the actions to be carried out, justifying them and being able to evaluate the impact of these decisions. The student must, through two activities, make a proposal for improvement related to the digital marketing of a club/athlete/sports company.

LEARNING OUTCOMES

  • Develop skills in order to research, process and analyse information from diverse sources and apply them to the issues to be resolved.
  • Develop competitive intelligence to detect signs of change, analyse trends, reactions and strategies of current and/or potential competitors.
  • Work with information and communications technologies.

Aimed at

The program is aimed at those who wish to complete their education with a specialized course in digital marketing.

It is especially suitable for you, if:

  • 
You’re an (ex-) athlete who wants specialized education in the topic of digital marketing in sports.
  • You’re working in a business and/or sports environment and want to acquire a better understanding of digital marketing in sports.

ADMISSION REQUIREMENTS

In order to take this course, it is recommended to have some knowledge of sport management or have developed a career as a professional athlete.

ADMISSION PROCEDURE

Please complete the sign up form if you are interested in studying this program. Once we have confirmed payment, our academic department will contact you.

Program

The program has 3 credits (ECTS), distributed over 5 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

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CONTENT

  • The digital revolution and its impact on the sports industry.
  • Digital strategy. Much more than just marketing.
  • Contents and platforms. The power of social networks to create fan engagement.
  • From content generation to monetisation.
  • Designing a Digital Marketing Plan.
  • How do we implement our Plan?

ACADEMIC CERTIFICATION

Certificate for the Course in Digital Marketing in Sport from the Johan Cruyff Institute.

Learning model

PERSONALIZED TUTORINGWe will assign you a personal tutor, who will be monitoring your pace of study, adapting it to your work and/or sports schedule. At the beginning of the course you’ll create a tutorial action plan together. The tutor will make an assessment of your background, professional experience in the sector, availability and dedication to the course, and will also be responsible in guiding you in your study process, supporting you throughout the program.

Communication and queries will be handled by:

  • E-mail: reply within a maximum of 24 hours.
  • Support via chat / call / video conference.
  • Personal tutoring for about 30 minutes, to be arranged weekly or bi-monthly.


BENEFITS

  • Learning 3.0: flexible schedules, different learning environments and technologies.
  • World-class faculty: interaction with expert faculty and industry professionals.
  • Collaborative tools, teamwork, communication and debate.
  • Sports-industry oriented: training that approaches the business sector of the sports industry.
  • Learning from experience: designed for professional improvement.

Faculty

The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Learn more about our Faculty pool.

Student services

VIRTUAL CAMPUSAs a student of the Course in Innovation and Leadership in Sport Organizations, you’ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating e-mails, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You’ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTE

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.

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